KNOCK Inc.’s Post

Exclusivity Among Producers: Another obstacle contributing to stagnation in the music business is the reluctance among producers to collaborate with each other. Many aspiring producers set their sights exclusively on the big leagues, erroneously believing that only collaborations with top-tier players guarantee success. However, the reality is that good music and hits are not exclusive to the upper echelons of the industry. This exclusivity leaves gaps and loopholes that savvy professionals can exploit. Major players, at times, recognize the talent within the broader spectrum of musicians and return to collaborate, maintaining their status while fostering a more inclusive musical ecosystem.

Unlock the secrets of surviving in the music industry, with insider advice from an industry veteran. Learn about authenticity, skill development, live performances, and overcoming creative blocks. Essential reading for aspiring producers and artists.

Insightful and immense amount of information for music business.

There’s no need to be a prophet, an industry veteran, or a statistics genius to see that the biggest problem in music right now is streaming growth, and the main issue is streaming itself. If over 60% of the music industry's economy comes from streaming, then concerns about AI legislation, the messiness of music metadata, and artists not knowing their fans seem out of place, even naïve. Until streaming disappears from our lives, we need to address the streaming growth problem. Many so-called solutions are far from actual solutions. Wasting time optimizing an advertisement that doesn't work or telling an artist who doesn't want to create content to "put a video of you dancing on TikTok" is not only a waste of time, but it also DOES NOT convert to streams. We are solving the streaming growth problem—and all related issues—with Arkana, our music-first ad network. We have developed a solution that works as a complementary tool (or even better, as the sole marketing tool) in the entire marketing process, currently capable of reaching more than 7 million daily active users, delivering more than 10 million streams every day, especially in top markets: US, UK, AU, CA. Every single day, over 120,000 songs are uploaded to DSPs. How to get discovered? Even if it's just about algorithms, it’s a game of momentum: Arkana's current strength is loud enough to tell any algorithm, "I'M RIGHT HERE." We've started sharing Arkana with the world: Artists, record labels, distributors, catalogs, IP owners—anyone looking to boost their revenue, pack out venues, sell more licenses, land bigger deals, and so on, MUST recognize that increasing streaming numbers is the key. So, post your stuff on Instagram, dance on TikTok, but remember, we are here delivering streams to other music companies—your competitors. Punk rock.

The music business is known to attract aspiring individuals and independent artists who often aspire to industry success. While the journey may be challenging, this video aims to provide candid insight into the industry's realities. Disc Makers CEO Tony van Veen discusses 13 fundamental truths about the music business, along with three positive aspects. Our intention is to offer a pragmatic perspective that can assist you in setting attainable objectives. Stay tuned for next week's segment, where we will share valuable tips on achieving success and longevity in the music business. Check out the video and share your thoughts in the comments. https://lnkd.in/ewxPFksz #indiemusicminute #music #independentartist #musicbusiness #tips #protip #musiclife #strategy #CD #discmakers

being in the music industry and making money are two different things.

how do music executives & music artists compliment each other?

Is it hard to break into the music industry? According to composer and orchestrator Jessica Wells, "Getting that foot in the door early is hard". But there are some exciting opportunities both at home and abroad if you're prepared to "work your butt off." And she should know, having worked on Elvis, The Lego Movie, and even with The Wiggles! 💡 You can read Jessica's fascinating insights over on our blog.

What music brand should I check out next? ✨ In this video, I dive into a few of my best website strategy tips to make their online presence even more of a powerhouse! If you have an artist management company, record label, music production studio, local music venue, or are an independent musician, let me know if you want to be next!