Klue’s Post

⚠️ A program that led to a 3900% growth ⚠️ (You can skip to the bottom of the post if you want to read the marketing hack now ⏬) When your marketing budget is tight and you have to make every dollar count... #marketinghacks Navigating a tight marketing budget can be challenging, but every dollar spent can make a significant impact. In such situations, strategic marketing tactics become invaluable. From leveraging cost-effective channels to maximizing organic reach, there are creative solutions to amplify your brand's presence without breaking the bank. Do you think this is easy to say but practically impossible to implement? Dropbox referral program is a prime example of a successful viral referral strategy. By offering additional storage space to both the referrer and the new user, Dropbox incentivized their existing users to refer their friends and colleagues, resulting in exponential growth and widespread adoption of their cloud storage service. The program led to a 3900% growth in 15 months, making it a simple yet powerful referral strategy. And you? What's your go-to marketing hack when the budget is tight? 💡 #MarketingStrategy #MarketingInsights

SaaS growth isn't about spending more on ads. See how Dropbox grew without using ads. 𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 1. 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗦𝗶𝗴𝗻-𝗨𝗽: Dropbox made sign-ups quick and easy. Fewer steps, more users. 2. 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: Users got extra storage for inviting friends. It made growth viral. 3. 𝗖𝗹𝗲𝗮𝗿 𝗠𝗲𝘀𝘀𝗮𝗴𝗲: "Store and share your files easily." No jargon, just value. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁: ✔ 60% more sign-ups from referrals. ✔ Millions of users without big ad spend. 𝗬𝗼𝘂𝗿 𝗧𝘂𝗿𝗻:  ➜  You don't need more ads to grow.  ➜  You need a smart strategy. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘀𝗶𝗴𝗻-𝘂𝗽𝘀? Comment "𝗦𝗺𝗮𝗿𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆" or DM me to chat!

Day 24/100 Bring a friend & Boost Sales Share the Space, Share the Rewards! Dropbox's Referral Magic Need more storage for all your digital treasures? Dropbox has the key (and a friend-sized bonus)! we explore their "Bring a Friend" marketing strategy that turns users into brand advocates. . . . Dropbox Brint Marketing Solutions #marketing #marketingtips #strategy #seo #digitalmarketing #socialmedia #career #jobs #performancemarketing #ads #india #dropbox

Dropbox: A Masterclass in Explosive Growth In the startup landscape, where dreams frequently stumble, Dropbox emerges as a beacon of hope. How did a simple idea about making file storage easy & accessible transform into a multi-billion-dollar empire? It's not just innovation; it's about understanding & applying timeless principles of #marketing and #growth. Here's how Dropbox did it through the lens of Dan Kennedy's direct response principles and Eugene Schwartz's breakthrough advertising insights: /Understand the Deep Desire Product-Market Fit: At its core, Dropbox addressed a universal pain point: the frustration of accessing files across multiple devices. It wasn't just selling storage; it was selling freedom and ease. /Enter the Conversation Already Happening in the Customer's Mind Viral Growth & Social Proof: Dropbox's genius lay in its demo video. Instead of explaining what Dropbox was, it showed how it effortlessly fits into the user's life. This wasn't advertising; it was enlightenment. /Offer Irresistible Incentives Referral Program: Borrowing from Dan Kennedy's playbook, Dropbox didn't just ask for referrals; it made an offer you couldn't refuse. More storage for you and your friend? That's not a request; that's a gift. /Make Your Product Indispensable Seamless User Experience: Following Eugene Schwartz's principle, Dropbox became a product not just wanted but needed. It achieved this through relentless focus on user experience, making itself as essential as electricity in the digital age. /Leverage the Power of Free Freemium Model: Dropbox combined Kennedy's direct response strategy with Schwartz's understanding of human behavior. The free model wasn't just a teaser; it was the first step in a relationship that grew over time, with users naturally progressing to paid plans as their needs evolved. /Form Strategic Alliances Partnerships and Integrations: By integrating with tools users already relied on, Dropbox didn't just become another app; it became part of the user's digital ecosystem, tapping into Schwartz's idea of becoming indispensable. /Start Niche, Then Expand Targeted Marketing: Kennedy and Schwartz both knew the power of precise targeting. Dropbox began with the tech-savvy, those most likely to grasp and appreciate its value, before expanding its reach. 🚀 The Takeaway Dropbox's story isn't just a case study in growth; it's a roadmap. By understanding the deep desires of their #customers, making an irresistible offer, and becoming an indispensable part of their digital lives, Dropbox didn't just grow; it exploded. Whether you're building a startup or looking to scale, Dropbox's lessons, through the strategic insights of Dan Kennedy and Eugene Schwartz, offer a powerful blueprint for growth. Remember, it's not just about having a great product; it's about making your product an unignorable part of your customers' lives.

Why Dropbox is Winning and Box is Losing - a Product-Led vs Sales-Led Showdown 🔫 Here we look at two companies that essentially sell the same core product (Online File Storage), but have different Go-To-Market strategies that perfectly align with Product-Led Growth (PLG) and Sales-Led Growth (SLG). Dropbox is one of the oldest PLG success stories with 800+ Million Freemium Users, a Virality motion with new user invites, and over 90% of its revenue coming from self-serve customers across both businesses and consumers. Box is classic SLG - targeting high value Enterprise business customers with a large salesforce and no Freemium product. In this fun collaboration with Oren Greenberg we analyze stats for each company, describe their GTM strategies, and explain why we think Dropbox and PLG win out in the end. All data is from end of year 2022 for equal measure.

From Zero to a Million Users: Key Lessons from Dropbox & Xobni Scaling from zero to millions of users requires more than just great marketing. Here are five key takeaways from Dropbox and Xobni’s success: 1) Product-Market Fit is Critical: No amount of good marketing can save a product no one wants. Focus on achieving product-market fit as early as possible. 2) Launch Lean: Use minimum viable products (MVPs) like landing pages and screencasts to test ideas and learn quickly without significant costs. 3) Leverage Early Adopters: Go where your early users hang out and engage them directly. A single viral launch can drastically boost your user base. 4) Make Referrals Easy: A great product spreads itself. Dropbox’s referral program increased signups by 60%. 5) Iterate Fast: Continuously collect user feedback and iterate quickly to improve usability, engagement, and virality. PS. check out 🔔 for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/ejp-Bhnu

Dear Google, You got it wrong. I love the Olympics. I’ve been watching it nonstop on the Peacock app. But far too frequently, I’ve had to suffer through your “Dear Sydney” commercial. Every time I see it, it makes my heart hurt. I’m sure your marketing folks thought it would be a brilliant example of your Artificial Intelligence technologies. But it has failed. As a donor relations professional, it makes me nauseous. What was supposed to be an inspirational story about a dad and daughter has turned into a huge lesson about what not to do in advertising. Apparently, I’m not the only one who was more than miffed by the advertisement. There are many new articles panning it and one look on ‘X’ will tell you all about the backlash. You even turned off the comments section on YouTube! Here's what I found wrong as well as how it applies to donor relations. Ever since AI became mainstreamed, I’ve heard all about how it can replace the sometimes more mundane fundraising tasks—such as emails to donors and thank you letters. And folks, I’m here to tell you it cannot. Nor should it! Part of our profession is practicing the act of gratitude, not just replacing tasks. This same thing is what’s wrong with the commercial, it suggests that instead of the young person physically sitting down with her dad and writing a letter, she should just let AI do that for her. Ugh. Yeah, no. It suggests that using a simply worded prompt is better than using the girl’s own feelings. The fact that this is compounded by suggesting that this black family is unable to do it themselves is even worse. Imagine having our donors feel the same way. Imagine our donors receiving an artificially generated, supposed sentiment of emotion in the place of true heartfelt gratitude. I say “no thanks” to that. Let’s teach our fundraising professionals how and why gratitude is an important sentiment, and not something to be farmed out to AI. This ire I feel was personified in this commercial – it’s clear that Google’s marketing department doesn’t grasp how people really feel about AI. The goal is for AI to help us enhance and grow our skills, not replace them altogether. For my fellow donor relations professionals, remember this the next time you see a post from a vendor that says they just ran a 100% AI fundraising campaign. They’re missing the point. Fundraising isn’t just a series of tasks, it’s about human relationships and emotion. Make sure you, your fundraising, and your marketing team understand this when you’re working on your next communication to donors. AI can enhance, but it should not replace our work. And to Google, I hope you’ve learned the same lesson from all this backlash: AI can enhance, but it should not eliminate our ability to uniquely express ourselves. Cheers, Lynne https://lnkd.in/gYHjs3Pq

You can do ~95% of your automated growth plays with Google and Serper for $0.0005 per row/company for LIVE enrichment... but only if you deeply understand these ADVANCED tactics... I cheat ALL THE TIME and use Google to focus the internet where I want... here just go paste these into google... site:zoominfo.com/c/ "clay.com" "Employees by Management Level" site:g2.com "don't like" intitle:salesforce (inurl:jobs OR inurl:careers) "use Clay.com" (inurl:life OR inurl:careers) "401K matching" AND "up to" ^--- The above allow you to leverage google and the SNIPPET to structure the world for you... you can get (respectively) employee count from zoominfo, what people complain about Salesforce about, who is hiring for jobs to use Clay.com, and what % companies match for 401k. Google is STILL the most powerful tool on the planet for any outbound activities and because so many sites WANT to be indexed by it, they have made their sites very Google friendly. Go read this... you'll be so impressed all the things Google can do for you and, with Serper, you can do it at scale in Clay for near-free. What are you trying to find on the internet? (just finishing up being a fake dad for the week -- it was fun, but excited to get back to my own space).

Dear Google, You got it wrong. I love the Olympics. I’ve been watching it nonstop on the Peacock app. But far too frequently, I’ve had to suffer through your “Dear Sydney” commercial. Every time I see it, it makes my heart hurt. I’m sure your marketing folks thought it would be a brilliant example of your Artificial Intelligence technologies. But it has failed. As a donor relations professional, it makes me nauseous. What was supposed to be an inspirational story about a dad and daughter has turned into a huge lesson about what not to do in advertising. Apparently, I’m not the only one who was more than miffed by the advertisement. There are many new articles panning it and one look on ‘X’ will tell you all about the backlash. You even turned off the comments section on YouTube! Here's what I found wrong as well as how it applies to donor relations. Ever since AI became mainstreamed, I’ve heard all about how it can replace the sometimes more mundane fundraising tasks—such as emails to donors and thank you letters. And folks, I’m here to tell you it cannot. Nor should it! Part of our profession is practicing the act of gratitude, not just replacing tasks. This same thing is what’s wrong with the commercial, it suggests that instead of the young person physically sitting down with her dad and writing a letter, she should just let AI do that for her. Ugh. Yeah, no. It suggests that using a simply worded prompt is better than using the girl’s own feelings. The fact that this is compounded by suggesting that this black family is unable to do it themselves is even worse. Imagine having our donors feel the same way. Imagine our donors receiving an artificially generated, supposed sentiment of emotion in the place of true heartfelt gratitude. I say “no thanks” to that. Let’s teach our fundraising professionals how and why gratitude is an important sentiment, and not something to be farmed out to AI. This ire I feel was personified in this commercial – it’s clear that Google’s marketing department doesn’t grasp how people really feel about AI. The goal is for AI to help us enhance and grow our skills, not replace them altogether. For my fellow donor relations professionals, remember this the next time you see a post from a vendor that says they just ran a 100% AI fundraising campaign. They’re missing the point. Fundraising isn’t just a series of tasks, it’s about human relationships and emotion. Make sure you, your fundraising, and your marketing team understand this when you’re working on your next communication to donors. AI can enhance, but it should not replace our work. And to Google, I hope you’ve learned the same lesson from all this backlash: AI can enhance, but it should not eliminate our ability to uniquely express ourselves. Cheers, Lynne https://lnkd.in/gjpeGyvM