Klick’s Post

"Unlike sports advertising – where brands can tap into the deep emotional connections fans have with their favorite teams – health advertising can be perceived as disruptions and needs to work harder to create brand loyalty. That’s where the power of great storytelling comes in, allowing us to build emotional connections with audiences and create work that doesn’t feel like an interruption." Amy Fortunato, Vice President, Group Creative Director at Klick, joined other industry experts for a special report from Lürzer's Archive, where they mixed two of the fast-growth areas of advertising creativity together, Sports and Health: https://bit.ly/4e9iyHI

Are you making the most of your Digital Opinion Leaders (DOLs)? We’ve all seen how DOLs are shaking up the healthcare landscape, but are you really tapping into their full potential? Our latest article from Tim Mitchell breaks it down into 4 simple steps: 1️⃣ Engage: Start with genuine connections during key moments when DOLs are most active. 2️⃣ Upskill: Help your KOLs become DOLs with easy, self-directed social media training. 3️⃣ Co-Create: Partner with DOLs to craft content that’s both credible and shareable. 4️⃣ Commit: Measure what matters with clear KPIs to keep your strategy on track. 👉 Don't miss this opportunity to turn your strategy into action and build lasting relationships with DOLs: https://bit.ly/3TfKKk0 #MedicalAffairs #DigitalHealth #DOLs #KOLs #HealthcareInnovation #SocialMediaStrategy

Need an afternoon listen? Tune into this conversation with Klick's own Yan Fossat!

Crafting a successful Patient Support Program goes beyond just the basics—it’s about creating a strategic, tech-driven approach that truly connects with patients. By engaging key stakeholders and using data-driven insights, you can continuously evolve and improve your PSP. Want to know the secret to designing a top-tier PSP? Dive into our guide that breaks down the essential components and provides a step-by-step plan to implement them. https://bit.ly/3Xcz3Nx

Join Margot Arntfield for a session at Regulatory Affairs Professionals Society (RAPS)! Here's what you'll learn: - Develop a cohesive Regulatory-Marketing-Agency partnership to navigate FDA approvals and ensure a successful product launch. - Recognize the role Regulatory plays as a crucial contributor to the marketing strategy, influencing key decisions from label optimization to market positioning. - Establish a forward-thinking MLR ecosystem capable of managing industry-standard content, including modular, personalized approaches and AI-enhanced production and review processes. https://lnkd.in/ghymP_Ac

Imagine a world where Patient Support Programs (PSPs) don't just offer help—they transform the patient experience. With cutting-edge technology and smart data insights, PSPs are now capable of connecting patients and care teams in ways that were once unimaginable. From personalized resources to real-time support, these programs ensure patients get exactly what they need at every stage of their treatment journey. https://bit.ly/3TkjTDF

Lürzer's Archive asked recent contributors, including Andrea B., Vice President / Group Creative Director at Klick, what would they like to put in an ad that never usually gets seen? "A diverse population of powerful women showcasing the strength in their bodies and in their sexuality. In all phases of life. You know all the content that continues to get censored for being ‘inappropriate’? Let’s celebrate the power of femininity, instead of being afraid of it." Read more here: https://bit.ly/3z3SCOO

Will you be attending #DPE2024? Ray Rosti joins a panel to discuss how HCP data and insights are already at a level of sophistication that was unimaginable a few years ago. See more here: https://lnkd.in/ewZdYGRu