August has been a wild one. We took on more projects than ever before, launched a few, handed some off, expanded our network—and we turned one.
We’ve been reflecting a lot on the past year, revisiting old docs, videos, notes, and brainstorm sessions. Sometimes we wonder, who were those people from a year ago talking about all this? We can relate to their vision, but in many ways, they seem completely different. It’s surreal, like… how did this all happen?
Of course, we were driven and passionate about the work we wanted to create and the brand we wanted to build. We had a strong vision of what we wanted and what we didn’t. We have strategic plans, business goals, yearly plans, to-do lists, and schedules. But sometimes, looking back, it felt like we were just along for the ride. We took so many risks, threw caution to the wind, and rolled with it. And we’re better for it.
Embracing the unknown, we tried everything we could to find a strong message that resonated and felt like us. Felt like DEEO. We worked tirelessly to keep improving, stay ahead, and connect with people who are smarter and doing great work. We knew that was only making us better.
Looking back, some things we did, we still do today; others, we've evolved past. But every step was crucial in getting us here. And that cycle will continue—the idea that everything we do today, in some way, will inform who we are tomorrow.
We always want to do the best work we’re capable of. And when we hit that goal, we set a new bar. It’s not just about doing great work for our clients; it is core to who we are as individual creatives who share a vision. We constantly ask, how do we stay relevant? How do we keep innovating? How do we put creative ideas into the world that make people stop and think, “Yeah, that. I want that.”
For us, it’s about never getting comfortable. And always staying curious.
Cheers to year two.
We’re excited to share a recap of year one at DEEO!
When we were starting out, we admired and were incredibly grateful for agencies like Super Keen that offered transparency about what the first year in business might look like. It served as a constant guide and reference for us. We’ve done something similar and we hope it inspires someone out there to go for it. Let it rip.
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