Kiesha King, MBA (Top Voice)’s Post

🌟 Your Founder/CEO: The Missing Piece Your Audience Craves 🌟 Ever wondered what sets a successful company apart? Well, it boils down to three crucial elements: Your Offering, Your Customer Base, and Your Founder/CEO. 💼💡 Take Gymshark, for instance. They've mastered this trifecta with finesse. Their diverse product range, unwavering customer engagement, and the personal touch from CEO Ben Francis MBE have propelled their brand to soaring heights. 🏋️♂️✨ Yet, many businesses overlook the power of their leadership team in connecting with their audience. Your CEO isn't just a face; they're the heartbeat of your brand, and their narrative can be a game-changer in building trust and loyalty. Authenticity is the name of the game, and there's no better ambassador for your brand than the person who birthed it. #BrandBuilding #CEOInsights #AuthenticityMatters

🎃 Don't Fall Into the Partnership Pitfalls 🎃 This Halloween, we're shedding light on some of the “spooky” mistakes that haunt partnerships and uncover ways to avoid them. Partnerships can drive success, but watch out for the pitfalls. Here are some common “ghouls” lurking in partnership strategy—and tips for banishing them: 👻 The Phantom of Misalignment When sales, marketing, and product teams aren’t aligned, partnerships can suffer from mismatched goals and lost opportunities. Avoid this phantom by ensuring GTM alignment across departments and regularly revisiting shared goals. 🕸️ The Web of Undefined Metrics Not setting clear KPIs? It’s like walking through a web without a path. Define measurable outcomes early to avoid getting tangled in ambiguity and focus on results that drive mutual growth. 🧛 The Vampire of One-Way Value If one party is giving without receiving, partnerships can become a drain. Keep partnerships balanced by ensuring value flows both ways and reevaluating how each side benefits over time. 🔮 The Crystal Ball of Future Planning Future-proofing partnerships is key, yet too many remain short-sighted. Keep the vision clear for 2025 and beyond by planning together for sustained impact and regularly checking alignment with broader business goals. As we close out 2024, let’s focus on building partnerships that don’t just avoid the pitfalls, but thrive in a collaborative and forward-looking environment. Here’s to strong, fearless partnerships that can face any challenge, no matter how haunting! #HappyHalloween #PartnershipStrategy #GTMAlignment #BusinessGrowth #2025Vision

This year's Super Bowl was not just a battleground for the Kansas City Chiefs and the San Francisco 49ers but also for brands vying for the title of the most effective advertisement. With 123.4 million viewers tuned in, the stakes were higher than ever for the 59 commercials aired. Analyzing ad effectiveness goes beyond mere viewership. While traditional metrics such as ad recall and brand awareness offer insights, innovative methodologies are paving the way for more accurate evaluations. Engaged-view conversions emerge as a crucial metric, tying advertising directly to customer actions and sales. What Makes an Ad Effective? The most effective ads are those that create a memorable and engaging experience for the viewer, driving not just awareness but action. This year, ads by State Farm®, Dunkin', Kia, and Uber Eats, among others, stood out not just for their creativity but for their ability to resonate with the audience and drive engagement. Here is our favorite:

The Super Bowl was yesterday (or at dawn if you live in Europe)   The Super Bowl is a masterclass for marketers and let me explain you why:   - Many ads are launched during break commercials: from the most important brands in the US and worldwide (airtime during the Super Bowl is insanely pricey, not everyone can afford it) but it's amazing for brand awareness and for us marketers to get inspired.   - Creativity at is best: every Monday morning after the Super Bowl, I enjoy looking at the most fun, creative ads, my favorite from this year: Ben Affleck and Dunkin: https://lnkd.in/d53SJ9ai (I might be biased since i'm a Bostonian at heart plus a millennial, but this was funnyyyyy).   - New ways to communicate or to reach new audiences: this was the case of Nickelodeon, in which to reach new audiences they used Augmented Reality to bring to live beloved characters such as Sponge Bob and Patrick to narrate to younger audiences the Super Bowl in real time. https://lnkd.in/dzhGDa6S   Do you have a favorite Ad or innovation from this year’s Super Bowl? #superbowl #marketing #creativeadvertising

Fabric is pioneering loyalty and rewards in mixed reality. Our platform unlocks never before seen revenue opportunities for teams, leagues, venues, events and cities - Launch turnkey participation-first loyalty programs - Collect highest value first-party data - Offer real-time tap-to-buy opportunities - Integrate seamlessly with video board and broadcast Fabric offers a groundbreaking path to new revenue where together with our partners—teams, leagues, venues, events, and cities—we create a fertile ground for brands to engage in high-value lead generation. This process is streamlined through our mixed reality experiences, ensuring leads are not just collected but are of the highest quality and relevance. As fans and attendees participate in the loyalty programs offered by their favorite teams, brands are inserted into the fan journey through mixed reality activations called Fabs. Interactions with branded Fabs yield leads instantly. No additional sign up required of the fan! #sportsmanagement #teams #prosports #mixedreality #loyaltyrewards #geospatialweb #mixedmedia #Fabric #liveexperiences

Dunkin's Brilliant #SuperBowl Ad Strategy Dunkin' has nailed one of the smartest Super Bowl commercials this year. One of the challenges with Super Bowl ads is that hundreds of millions of people see them, so your ad needs to be relevant for everyone, while also resonating with your core customers. Let's talk about how Dunkin' accomplished this brilliantly: Humor is a Surefire Win: You can never go wrong with humor, and Ben Affleck absolutely crushed it with his hilarious performance in this ad. Star Power Appeals to a Wide Audience: Having Jennifer Lopez in the ad ensures that women are interested, and the fact that she's Ben Affleck's wife adds another layer of funny reliability. Leveraging Local Ties: Tom Brady's inclusion appeals to football fans, but it's also incredibly smart because Dunkin' was founded in Boston, and Brady has deep ties to the Boston-based New England Patriots. Reaching Gen Z: By featuring Jack Harlow, the popular singer/rapper, Dunkin' effectively targets Gen Z and engages fans of his music. Merch Matters: The best thing Dunkin' did was offer merchandise related to the ad afterward. There's nothing better than seeing something you love and being able to purchase it right away. We can learn from Dunkin's successful approach. Strive to create campaigns that are universally appealing while also speaking directly to your core audience. Leverage humour, star power, and local connections, and target different generations. Most importantly, provide opportunities for your audience to engage further with your brand through merchandise or other tangible offerings. By implementing these strategies, you'll create impactful, memorable campaigns that drive real results. #MarketingAnalysis #Dunking

Building Strong Marketing Strategies: 🏆 Lessons from Starbucks' "Every Table Has A Story" ☕ Starbucks' campaign showcases the power of authentic storytelling in marketing. Here's what we can learn: 1. Emotional Connection: Share real customer stories to build strong, relatable connections. 2. Customer Focus: Highlight experiences over products to foster community. Consistency: Maintain a unified message across all channels. 3. Visual Impact: Use high-quality visuals to enhance your narrative. 4. Emphasising Experience Over Product: By highlighting the experiences happening around their tables, Starbucks shifts the focus from the product to the emotional and social connections it facilitates. 📈 Implementing These Strategies: 1. Identify your brand's unique stories and share them authentically to build an emotional connection with your audience. 2. Prioritise customer experiences and showcase real testimonials to enhance repeatability and trust. 3. Ensure consistency in your messaging across all marketing channels for a unified brand presence. 4. Invest in high-quality visuals that complement your storytelling and captivate your audience. By integrating these elements, brands can create compelling campaigns that resonate deeply with their audience. Check out the campaign: Every Table Has A Story - Starbucks https://lnkd.in/eaPy-PHw #Brandstrategy # IMC #MarketingStrategy #Storytelling #CustomerEngagement #Starbucks #EveryTableHasAStory

What can brands learn from the NFL? Create memorable experiences, be dependable like a trusted team, and don’t fear mistakes—they’re opportunities to grow. Want to win in marketing this season? Check out more tips in the full article! https://lnkd.in/gdpxPnsN #NFLPlaybook #MarketingTips #B2BMarketing #BrandStrategy #marketinglogix

Strategic partnerships have been instrumental in driving growth at Ideas Never Implemented (INI, LLC). Whether it’s through co-branded products, shared distribution channels, or leveraging each other’s expertise, we’ve found that partnerships are not just about business—they’re about building relationships that amplify mutual success. By collaborating with major retailers like Walmart, Target, and Hobby Lobby, as well as online marketplaces like Amazon and Faire, we’ve been able to place our games into the hands of more players, fostering deeper engagement and building lasting connections with our audience. These partnerships allow us to combine strengths, innovate faster, and reach new consumer segments, ultimately enabling us to scale and grow in ways that wouldn’t be possible alone. In a highly competitive space, collaborating with the right partners has allowed us to tap into new audiences, increase brand awareness, and continuously innovate to meet the demands of our players. What role do partnerships play in your growth strategy, and how have they helped your business reach new heights? #strategy #partnerships #retail #consumerproducts #businessdevelopment #collaboration #smallbusiness #growth

Never bring a knife to a gunfight. Anyone following me out here knows I am always seeking visual and creative ways to demonstrate the Mobile Locker value proposition for pharma field and brand teams. I recently watched the original "Raiders of the Lost Ark." The epic scene depicted below has always been one of my all-time favorites. While running for his life, Indy encounters the gifted and lethal swordsman who is proud to show off his complex and well-honed skills. Indy, quite pressed for time, simply pulls out his pistol and efficiently and effectively disposes of the threat. In the scenario, the swordsman represents the complex systems and investments pharma companies make in long-term, costly projects such as omnichannel and AI, promising huge eventual returns. Meanwhile, Indy represents the field reps and MSLs, who have quotas to hit this month and this quarter. They want to be armed today, right now, with tools and insights that allow them to drive value for their brand and help them gain access today to their HCP targets in a fluid and challenging environment. At Mobile Locker, we consistently demonstrate that simple tools deployed immediately, with minimal investment and disruption, can be the optimal weapon of choice. Please reach out to discuss a pilot at our cost. #pharmasales #pharmamarketing #hcpengagement