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IYKYK: "Rule 40" What's Rule 40? It's a bylaw in the Olympic Charter introduced in 1991 that limits the way companies and athletes can market their participation in the Olympic and Paralympic Games. If you're a brand but not an official Olympics sponsor, you cannot: • Make commercial use of the Olympic symbol or Paralympic symbol • Use Games emblems, mascots, pictograms and graphics • Use Flag/5-Ring and Flag/3-Agito emblems • Use the words: Olympic, Olympics, Olympiad; Paralympic, Paralympics, Paralympiad • Incorporate the name of the host city of the Games + the year of the Games (e.g., Paris 2024) • Mention the names of Olympic and Paralympic Teams (e.g., Team USA, Team Great Britain) • Borrow taglines such as Citius Altius Fortius; Spirit in Motion • Use registered trademarks such as “Go for the Gold” and “Let the Games Begin” • Use an athlete’s name, image or likeness without the athlete’s permission, which requires a special application process and is subject to specific restrictions as to how the athlete can be depicted--for instance, never in their Olympics uniform. If you do get approval to sponsor an individual athlete and use them in your marketing during the event, your marketing has to meet certain criteria that uplift the spirit of the Games, including: - No negative comparisons to your competitors - No suggestion you enhanced the athlete's performance - No increase in ad volume during the Games compared to the same time period in a non-Games year - No acting as a Game news source, I.e. posting real-time coverage of the events - No connection between the brand and the Games apart from the athlete's image. There's a defined time period in which these and other restrictions apply, and failure to comply with Rule 40 guidelines means that not only will the IOC seek to take down your ad, you can cost the athlete their Olympic eligibility—potentially making you the brand that cost your country the gold medal. Talk about bad PR! So if you see an ad featuring an Olympian over the next 5 weeks, spare a thought and a like for the marketing team that busted their butt to get it live with 3x the approvals that are normally required. They deserve their own kind of gold. 🏅 #olympics #paris2024 #olympicgames #sportsmarketing #NIL

Road to Paris D-25: The pictograms of Paris 2024 Olympic Games sport pictograms were first introduced at the Tokyo 1964 Games, which arose from a need to communicate visually to an increasingly international group of athletes and spectators. Since then, pictograms have been created for every edition of the Games. The Paris 2024 pictograms were conceived not as simple items for signage, but as “badges of honour” – modern coats of arms designed to serve as an emblem, a standard, a sign of affinity for fans of the sports in question. The use of heraldic-style imagery is also a tribute to the Paris 1924 Games, the emblem of which was based on the host city’s coat of arms. Each pictogram is composed of three graphical elements: an axis of symmetry, an aspect of the field of play and a representation of the sport that it illustrates. Featuring a distinctive item from the sports they depict – such as a racket for tennis or a bike for cycling – the pictograms pay homage to the complexity of these sports and highlight what makes them original. The designs also play with the symmetrical patterns associated with French gardens. The Paris 2024 pictograms boast tonic colour palettes and can be adapted for a wide range of uses. More information below here https://lnkd.in/eqeA9hvj Retrace the history of the pictograms starting from Tokyo 1964 through our Reference Document "The sports pictograms of the Olympic Summer Games from Tokyo 1964 to Paris 2024" available on the Olympic World Library here https://lnkd.in/eAG5Ckb5

Paris 2024: The incredible story behind the Olympic and Paralympic medals The athletes who will compete at the Olympic Games Paris 2024 now have an extra motivation to reach the podium: in addition to bringing home a gold, silver or bronze medal, they will also take a small piece of Paris with them, materialised by a section of the Eiffel Tower integrated in each one. It all began with a rather special brief. Bring creativity and poignancy to a classic yet essential object symbolising the Olympic and Paralympic Games. But how can the medal be even more special? Is it possible to go beyond the traditional with something as classic and long-established as the medals? The answer: yes. By including a piece of France inside – literally. Chaumet, the French jewellery house, used its world-recognised expertise to take the concept to another level in order to magnify the idea, make it shine and give life to something that could have been ridiculous, but turned out to be quite special. This time, the designers didn’t have to deal with a timeless diamond or a ruby, but a material that had aged. They decided to think of it and work with it: the Eiffel Tower, at the centre of an exceptional jewel. Each medal made for Paris 2024, revealed on Thursday 8 February, has an original piece of the Eiffel Tower in it, and it comes with a supporting certificate of authenticity.

🏅Ever wonder who designs Olympic medals? Interesting backstory on the 2024 Olympic and Paralympic medals right here! Here's the very basics: 📌 Made with the Eiffel Tower: Each medal has a part of the Eiffel Tower in it. This is the first time it's happening, of course! Talk about repurposing! 📌 Design by CHAUMET: A famous jewelry company owned by LVMH, Chaumet, designed the medals. They mixed old and new styles. 📌 What the Medals Look Like: They have a hexagon shape with 18 grams of iron from the Eiffel Tower, made in 1889. 📌 The medals shine like Paris, known as the "City of Light," with rays around the edge. 📌 The Backside of the Medals: Shows the Eiffel Tower. Paralympic medals have a special view of the tower and "Paris 2024" in braille, honoring Louis Braille from France. (Did you know that?!) 📌 Athletes get a piece of French history and the medals celebrate French design and craftsmanship. 🏅LVMH is a major sponsor of the Olympics. Will be fun to see which other brands are connected with the Olympics! Care to critique the medal design? Go for it here in the comments! All the scoop on the design and structure of the medals is in the article in the comments below. #design #jewelrydesign #olympics2024

Five Fun Facts about the Paris Olympic Games As the opening ceremony is tonight (26 July), here are five fun facts about the Games of the XXXIII Olympiad to mark the occasion. 1) History Paris is no stranger to hosting the Olympics. The Games also took place in the French capital in 1900 and 1924. The only other city to host the Summer Olympics three times is London. 2) Different sports The Paris Games will feature 32 sports, including athletics, archery, wrestling, water polo, rugby sevens and 3x3 basketball. You won’t see karate, softball or baseball (they’ve been dropped), but you will see breaking (breakdancing). New to the Olympics, breaking is expected to appeal to younger audiences. However, it may also prompt some sports fans to raise an eyebrow and ask, “Is that really a sport?” 3) Competitors More than 10,000 athletes from 200 countries will compete this year, and, for the first time, there will be an equal ratio of male and female athletes. A Refugee Team comprising 36 athletes who cannot train in their own country due to conflict or persecution will also participate. 4) Venues Host cities always relish the chance to showcase themselves to the rest of the world, and Paris will be no exception. The imposing Palace of Versailles will host equestrian events, while the iconic Eiffel Tower will serve as a backdrop to beach volleyball. Unusually, one event will take place almost 10,000 miles away in Tahiti. The French Polynesian island will host the surfing. 5) Mascots Olympic mascots are always odd (remember weird Wenlock from the London Games?), and it seems French organisers are continuing the tradition. The Paris 2024 mascot is a red hat called Phryge. Why did the organisers choose an item of headwear for a mascot? It’s because the Phrygian cap is synonymous with liberty in France as it was worn by revolutionaries. Good luck to all the athletes. Go, Team GB! #edwardashdale #bromley #bromleyproperty #bromleyestateagents

With the Paris Paralympics in full swing, we came across this fascinating article from Creative Bloq on the meaning behind the "Agitos" logo for the games. The word "agitos" means "I move" in Latin and despite the longstanding link with the Olympics, this sports logo remains less known, and looks very different to the better know Olympic rings. Read more on the meaning behind this logo here: https://lnkd.in/e7unKqty

The 2024 Paris Olympic Games were a truly spectacular event, seamlessly blending tradition with innovation across its venues, ceremonies, and operations. Here are some of the key highlights: 🎉 Ceremonies: The opening ceremony was a historic event, with the parade of nations taking place along the Seine River—a first in Olympic history. Over 600,000 spectators lined the riverbanks, making it one of the most attended Olympic ceremonies ever. The closing ceremony at the Stade de France was a fitting grand finale, where 71,500 attendees witnessed a stunning artistic display, including a tribute to the athletes and the 45,000 volunteers who played a crucial role in the Games' success. 🏟️ Sporting Venues: Paris utilised a mix of historic and temporary venues to host the events. Notable venues included the iconic Stade de France for athletics, the Champs-Élysées and Place de la Concorde for skateboarding and BMX, and the historic Grand Palais for fencing and taekwondo. The only new, permanent structure was the Paris Olympic Aquatic Centre in Saint-Denis. 🔐 Accreditation Challenges: Managing accreditation for over 11,000 athletes and millions of spectators across various historic and temporary venues was an immense undertaking. Despite the complexity, the accreditation process was handled with remarkable efficiency, ensuring smooth and secure access for all participants throughout the Games. This successful management was pivotal in facilitating the seamless operation of events and maintaining the high standards expected of the Olympic Games. As we look forward to the next Olympics in Los Angeles, the successes of Paris 2024 will surely influence how future Games are organised. And what moment impressed you the most during these Olympic Games? #Paris2024 #Olympics #EventManagement #Accreditation #SportingEvents #OlympicVenues #AccredOPS

Paris Olympics 2024 is 111 days away. It's going to be one of the most unique Olympics ever because... This is probably the only Olympics where athletes had less than 3 years to prepare for it. Olympics is usually a once-in-four-years kind of a tournament, but that won't be true for this version of the Games. One year in an athlete's life means way more than in a normal person's for many reasons. They get one less year of practice to achieve all the goals they had set for themselves, they get one less year to find their peak performance, and so many more. But sports is the greatest leveler there is, so the one less year of practice holds true for every Olympian who will showcase her talent and hard work at the greatest sporting event on earth. That's why you will find many elite athletes across the world right now (including Indians) who will be very picky in the tournaments they play in the coming weeks. They might also be struggling to find their peak fitness, both physical and mental. Can't wait for the biggest sporting spectacle to begin! #Paris2024 #Olympics

The Paris Olympics are scheduled to take place between July 25th and August 11th. The Paralympics will take place from August 28th until September 8th in 2024. It will involve about 10,500 athletes from 200 countries. In 2012, London spent $14.6 billion to host the Summer Olympics and Paralympics. Athens, Greece, home of the first-ever modern Olympics, spent $15 billion in 2004, while Sydney spent $4.6 billion in 2000 and Rio de Janeiro spent $20 billion in 2016. Beijing reportedly spent $42 billion on the Olympics in 2008. But the record goes to Sochi, Russia, which spent a massive $50 billion in 2014. Paris Olympics are expected to cost around $9.7 billion. They are a giant business that generates billions of dollars in income for the International Olympic Committee. They’re also a proxy for geopolitical influence seen through the standings in the medal tables and the presence of world leaders at the opening. The IOC is a not-for-profit, non-governmental body based in Lausanne, Switzerland. It generates 91% of its income from selling broadcast rights (61%) and sponsorships (30%). The games will be held as France is undergoing political turmoil, and Paris' cleanliness has been a concern. The city made headlines last year for a city infestation of bedbugs and pollution in the River Seine. Paris is the fourth largest economy in the world and boasts the fifth-highest average wealth (GDP per capita) among the world's 120 largest global city. Paris is prosperous, but stalled growth is limiting increases in that prosperity. Following Russia's invasion of Ukraine in 2022, the IOC, after initially recommending a ban from international competitions of athletes from Russia and Belarus, allowed them to qualify for the Olympics. But they will be competing as individual neutral athletes without their flags and anthems. Russian athletes can compete in Paris, but they must be approved to do so. The U.S. Olympic awards its athletes $37,500 for gold medals, $22,500 for silver and $15,000 for bronze. Hong Kong offers the equivalent of about $638,000 to gold medallists, and Singapore offers about $740,000. Chinese athletes that win gold medals are entitled to $145,000. Track and field gold medallists at the 2024 Paris Games are to pocket $US50,000 ($A75,500). Australian athletes are paid at $20,000 for gold, $15,000 for silver and $10,000 for bronze. French gold medallists are to earn a bonus of €80,000, silver medallists are to earn a €65,000, with a €50,000 offer for bronze. Paralympians will be paid the same bonuses as Olympians. Specifically, medallist that win gold will receive a $20,000 bonus, and those that win a silver or bronze will get $15,000, and $10,000 respectively. Upcoming Olympic Games will take place in Los Angeles in 2028, and Brisbane, Australia, in 2032.

Paris Olympics 2024: A Glimpse into the Games The Paris Olympics 2024 is set to be a historic event, marking the third time Paris has hosted the Summer Games. The excitement is building as the world eagerly awaits the opening ceremony on July 26th. Key Highlights So Far: A Century of Celebration: Paris 2024 marks the centenary of the 1924 Paris Olympics, adding a special significance to the event. Innovative Concept: The organizers have introduced a unique concept of holding some events on the Seine River, showcasing Paris' iconic beauty. Global Participation: Over 200 nations and thousands of athletes are expected to participate, making it a truly global sporting spectacle. India's Performance: India has already made a strong start with multiple medals in shooting, including a historic double medal win by Manu Bhaker. Neeraj Chopra's Return: The spotlight will be on India's javelin gold medalist, Neeraj Chopra, as he aims to defend his title. What to Expect: Thrilling Competitions: A wide range of sports, from traditional to newly introduced ones, will keep audiences captivated. Cultural Showcase: Paris is renowned for its art and culture, and the Olympics promise to be a celebration of French heritage. Sustainability Focus: The organizers have emphasized sustainability in various aspects of the Games, reflecting global concerns. #olympics #olympics2024 #paris2024 #india #athlete