Rob Key’s Post

Our Conversus NLP and predictive analytics platform was named a winner in PR Hot Tech List. An excerpt: Converseon, a trailblazer in AI technology since 2008, offers Conversus PRISM (Predictive Reputation Intelligence System). PRISM’s “Trusted AI” features and predictive analytics bridge the gap between perception and profit, quantifying reputation’s impact on business outcomes. Through econometric modeling, it predicts future outcomes with 85% confidence. https://lnkd.in/eYwJVqbC

The growth of #AI in #publicrelations is unavoidable. How are you going to manage it? This article has some interesting thoughts on it. https://lnkd.in/eYP2qSuF

How have you added AI into your daily work flow?

Curious about the PR landscape for 2024? Our Senior Account Executive, Chloe Price ACIPR, delved into the future at the recent PRCA 2024 PR Trends webinar. From measurement, AI and responding to economic shifts, take a look at Chloe's key take aways and opinion on where PR is heading in 2024. Read her blog on the Black Vanilla website: https://lnkd.in/eg85bQ_Y #PRCA #Webinar #2024 #PRtrends

For the past 18 months, my focus has shifted significantly towards AI applications, diving deep into the realms of MLOps, prompt engineering and supporting systems around generative AI. I have been able to witness how AI is revolutionising the PR and communication landscape. Our latest Nordic report shows that 88% of PR & communication professionals are already using the power of generative AI, so there is no denying its impact. But here’s the thing: 48% admit to feeling worried about falling behind in their AI skills. But fear not! Mynewsdesk is at the forefront, providing cutting-edge solutions and insights, to make sure you stay ahead. #Mynewsdesk #TrendReport

💡 AI isn’t the future—it’s the present (and yes, an important part of the future)! As an team leader in the CSM-team at Mynewsdesk, I’ve witnessed firsthand how AI is revolutionising the PR and communication landscape. In our daily work in the CSM-team, all he good talks we do with our dedicated customers - we talk about AI and how this can improve their goals and outcome in PR and Communication. Generally speaking we have gone from some sort of "healthy skepticism", today we hear quite often "We will use AI in some way in our work!". Our latest Nordic report from Mynewsdesk shows that 88% of PR & communication professionals already use the power of generative AI, so there’s no denying its impact. #AI #PR #Mynewsdesk #TrendReport https://lnkd.in/dcj8hBBC

I couldn’t agree more with this article! AI won’t take your job; someone who knows how to use AI will. This piece explains how AI is transforming the role of public relations. Definitely a great read. Thanks to Trish Nicolas for sharing it. Check it out here: https://lnkd.in/eCaViHQh

As we embark on a new year, we can’t help but contemplate the future of PR, particularly with the growing influence of AI… Will it wield the same impact as the preceding year? Exploring this theme, Wildfire’s Alex Warren shares his thoughts for the PR scene, forecasting a future where PR agencies play an increasingly significant role as consultants. While PR professionals will no doubt make use of AI, great PR consultancy will continue to be grounded in genuine, human experiences. Check out Alex’s full insights in this recent article from TechRound and let us know your predictions for the future of PR. https://lnkd.in/ejW-7Svy #AI #PR #consultancy #2024predictions

Trends come and go. Being prepared for the future is important. These six trends will help you with #PR this year. #AI is predicted to be a main focus. Learn how to utilize this tool. https://bit.ly/4bbCLMn

64% of PR professionals now report using AI tools in their workflow, up from 28% earlier in 2023. An additional 23% plan to explore using AI. AI automates tasks like media monitoring, content generation, and social media scheduling, freeing up time for PR professionals to focus on strategic activities. #PRProfessionals #AI  https://lnkd.in/gZx5F57J