Kevin Fagan’s Post

🎉 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝘁 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻 𝟮𝟬𝟮𝟰 🎉   🌍 It features practical insights from global leaders across the public relations and communications landscape, offering a panoramic view of the road ahead. 📖 Each article encapsulates unique experiences, informed opinions, and forward-thinking strategies to help you anticipate challenges and leverage emerging opportunities.    🔍 What you'll find:  ✔️ Practical insights from over 250 combined years of industry experience ✔️ Lessons learned and shared by 16 global industry experts  ✔️ Strategies to navigate the complexities of 2024 and beyond    ⬇️ Download the full collection and let these insights guide you through the intricate landscapes of the communications industry: https://lnkd.in/dbcPBm5s     Contributors: Jim Macnamara, Julian Boulding, Ana ADI, Maxim Behar, Claire Gallagher, Ed H., Jo Twamley, Frank Condon, Raina Lazarova, Kevin Fagan, Jen McAndrew, Susan Ryan, Iskren Lilov, Alicja Bors, Marina Grudeva #ThoughtLeadership #CommunicationIndustry #2024strategies #GlobalPR #PRStrategy

💡 So proud to share this great initiative - a must-read for any PR/Comms/Marketing professional. Unique insights from over 250 years of combined industry experience. 2024 is going to be a turbulent year, but this collection can definitely give you the right start and direction to tackle its challenges. #2024predictions #2024opportunities #prstrategy #communications

Weekend read alert! Sophia Pearson’s latest blog is a dose of business brilliance and an important read for business leaders and anyone in the sales, marketing and communications world. Key lessons include: • The significance of internal communications • The role of effective spokespeople • The importance of market awareness for organizational success Click here to read the full blog: https://lnkd.in/gNv8hdyM #BusinessBrilliance #OrganizationalSuccess #ModKafFounder

Here's added support for the claim that comms pros are taking their rightful seat at the "strategy" table. Why? Because brand building and reputation management are strategic pillars for businesses. Memo's new "Evolving Role of Comms" report shows: 💡 A 34% increase in comms teams reporting directly to CEOs. 💡 A 26% decrease in reporting to marketing since 2023. 💡 An expanding role for comms, beyond earned media. 50% say they now own executive comms, internal comms, and marketing campaigns. CEOs experienced the value of comms during the pandemic and other challenging events of the early 2020s. These data suggest the C-suite is taking a serious look at a range of reputational risks, including: 🚨 Misinformation and disinformation due to AI. 🚨 Cybercrime, cybersecurity, and customer privacy. 🚨 Activist investors, including those pushing back against ESG policies. 🚨 Macroeconomic uncertainty, geopolitical, and climate events. The report also underscores the power that comes from: ⚡ Sharing executive perspectives to promote understanding of corporate values and ethics. ⚡ Having an aligned workforce. Empowered employees are your best advocates. The most interesting tension in this report is the question of priorities. Gaining competitive share-of-voice (SOV), raising awareness, and amplifying key messages top the to-do list more frequently than, say, managing disinformation or changing perceptions. It's a tightly-knit group of priorities, however. And that speaks to the complexities of modern communications. Comms folks drive clarity about purpose and values. They also understand the importance of closing the gaps between corporate stories and actions. Shout out to the comms folks out there who are claiming more space. Check out the full report in the link below. #Comms #PR #StrategicCommunications

Our 2nd annual Evolving Role of Comms report is out! My 3 standout findings this year: 1) The clear shift in reporting structure. It's no longer a split between the CEO and marketing -- there's a clear winner. 2) Comms teams are not prioritizing changing perceptions. Instead, they are sticking to key messages. (A lesson learned in this year's Crisis Index too!) 3) Agencies are focused on contextualizing successes over just securing hits.

📢 Illuminate Minds: Crafting Thought Leadership Content That Resonates Be the guiding light in your industry! Create thought leadership content, from white papers to research reports, that establishes your company as a leader. Share insights, contribute to industry knowledge, shape perceptions and then get ready to lead the conversation. Want to know 19 more ways to use public relations? Read our newest blog: https://buff.ly/3P3hwmp #ThoughtLeadershipContent #WhitePapers #ResearchReports #IndustryLeadership #ContentMarketing

We surveyed 1,000 comms pros to see how reporting structure, scope, priorities, and more are changing year-over-year. See the 2024 Evolving Role of Communications report: https://lnkd.in/gCn5nMnb

In an increasingly polarized environment, #communications has become ever more challenging to navigate:   💬 How do you decide what to respond to? 💿 What do you put on record? 👥 How do you address internal stakeholders?   This morning, #Charlotte-based communications leaders met to tackle these questions and more. A huge 'Thank You' to everyone who participated in this conversation!

🎤 Navigating Media Coverage with a Measured Voice 🎤 In this week's Association Insights, I tackle a delicate yet critical question: Can your association secure media coverage without taking a hard stance on issues? Here’s a quick breakdown: •Media Interest: Stories that offer clear viewpoints or new insights tend to attract attention. Without a distinct stance, your association may struggle to stand out. •Leadership Positioning: Articulating clear positions on relevant issues not only draws media attention but also cements your role as an industry leader. •Provoking Thought, Not Division: Aim to provoke thoughtful discussion with fresh perspectives, enhancing engagement and coverage. •Building Journalist Relationships: A well-defined stance makes your association a go-to source for expert opinions, fostering stronger media relationships. In today’s crowded media landscape, being bold can significantly amplify your voice. Think bold to be seen and heard! 📣 I’d love to hear from you: How has your association navigated media coverage while balancing member perspectives? Share your experiences and strategies in the comments below! #AssociationInsights #MediaCoverage #PublicRelations #Leadership #OnWrdUpWrd #CommunicationsStrategy

There have long been complaints that other corporate functions “encroach” (an academic term) on the communication function. But this report says chief communications officers are now taking on other functions roles called CCO-plus. It’s an interesting trend for the communications profession.