Kering’s Post

At Stylo, we create, experiment, modify and enhance. This value involves asking introspective questions such as: What ignites our inspiration? How is our industry evolving? And what markets could we elevate further? In aligning with the playful elegance synonymous with Louis Vuitton, our focus gravitated towards crafting an experimental film centered around their timeless offering, the "Coussin." This deliberate choice aimed not only to immerse ourselves in the luxury market but also to forge an entirely novel and distinctive approach, breathing fresh life into the intersection of creative and luxury.

The Prada Exception: How the Trend-Setting Group Bucked Luxury’s Uneven Slowdown. The star-studded front row at Prada's Spring/Summer 2024 show. A cultural strategy that includes tie-ups with both A-listers and artsy, intellectual figures has boosted the company. Read More: https://t.ly/cCCXe #LuxuryConnect #LuxuryCruxx

Did you hear the buzz? The owner of Gucci, Kering, has made headlines by acquiring one of the world's most prestigious buildings nestled in the heart of Milan, Italy, for a staggering $1.4 billion Milan, renowned for its fashion, design, and cultural significance, continues to be a beacon of elegance and sophistication in the global landscape. This acquisition not only underscores Milan's status as a hub for luxury and innovation but also marks a significant milestone in the city's real estate history. As professionals in the marketing sector, we understand the power of strategic investments and the impact they can have on brand presence and market influence. This move by Kering not only solidifies their commitment to Milan but also sets a precedent for the industry, showcasing the enduring allure of premium real estate in prime locations. Let's continue to watch with anticipation as Milan's skyline evolves, reflecting the dynamic spirit of entrepreneurship and creativity that defines our industry. #MilanRealEstate #LuxuryInvestments #Kering #Gucci #MilanFashion #MarketingMastery

Oh, well, such a boring thing to invest seamlessly in #heritage, don't you think? But are you really sure that this is the right way to look at heritage and legacy? Past and heritage are often taken for granted. However, these elements are much more powerful than we are used to thinking. That’s why, especially #luxurybrands pay close attention to these elements. As an example, here are 3 strategic reasons to keep working on them: • they are part of your Brand Identity, so they cannot be copied by anyone. • they are a symbol of #authenticity, so they create extraordinary added value. • they are a way through which people express themselves and nurture a sense of belonging to a specific #community. So in the end, this is the key: if you know these elements, you become aware that you can work strategically on them. The challenge will be the ability to reinvent them in a more compliant way while maintaining a strong connection to the origin. But if you do not know these elements, simply put, you are missing an opportunity. (credits: Gucci) • • • #luxurybrandmanagement #Gucci #brandnarrative

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥 𝐟𝐥𝐞𝐱 𝐢𝐬𝐧'𝐭 𝐢𝐧 𝐥𝐮𝐱𝐮𝐫𝐲 𝐛𝐫𝐚𝐧𝐝𝐬—𝐢𝐭'𝐬 𝐢𝐧 𝐨𝐰𝐧𝐢𝐧𝐠 𝐚𝐜𝐫𝐞𝐬 𝐨𝐟 𝐥𝐚𝐧𝐝. 🌱 "In a world where status symbols often take center stage, true wealth is found in assets that grow in value over time. Investing in land not only offers financial stability but also a connection to something tangible and enduring.Let's shift our focus from fleeting trends to long-term security. After all, a Gucci bag may turn heads, but acres of land build legacies. #InvestmentMindset #FinancialFreedom #LandOwnership #WealthBuilding #LongTermGoals

Cash rich luxury companies snap up high street retail properties in London, Paris and NYC. Instead of paying high rents, LVMH, Kering, Prada Group and Swatch Group used their cash reserves to spend more than USD 3 bn in the last 12 months for prime retail spaces for their own retail operations. Swatch Group reported today that they own now a real estate portfolio with a market value of CHF 4 bn with no debt attached. #realestate #luxury #retail #investments

🌟 "If you can't do great things, do simple things in a great way." Let’s take a moment to reflect on this powerful quote through the story of Louis Vuitton. In the mid-19th century, Louis Vuitton, a humble craftsman, embarked on a journey that would redefine luxury. He didn’t start with a grand vision of a global empire. Instead, he focused on a single product: trunks and bags. What set Vuitton apart was his unwavering commitment to quality and innovation. He introduced flat-topped trunks, making them stackable and easy to transport—an ingenious yet simple improvement over the traditional rounded designs. By perfecting the art of trunk-making, Vuitton built a reputation for unparalleled craftsmanship. This attention to detail and excellence in a seemingly modest craft laid the foundation for the iconic luxury brand we know today. 👉 Key Takeaway: Whether you're coding a small feature, designing a logo, or handling customer support, remember that greatness often starts with doing the small things exceptionally well. #GreatnessInSimplicity #SimpleButEffective #ExcellenceInSimplicity

🌍✨ The Evolution of Marketing: Where Rich History Meets Masterful Design 🎒 ✨Have you ever marveled at how renowned brands ingeniously leverage their rich history to create stunning, innovative designs? From fashion to accessories, these brands have mastered the art of reinvention while paying homage to their storied past. Today, let's explore the captivating world where heritage and creativity intertwine! ✨ Unveiling the Timeless Elegance: World-renowned brands are unrivaled when it comes to capturing the essence of heritage, and nowhere is this more evident than in their bag designs. From fashion houses with decades-long legacies to luxury labels rooted in craftsmanship, these brands understand the power of their iconic creations, which often serve as a canvas for the future. 💡 The Art of Storytelling: Every bag has a story to tell, and heritage brands know how to beautifully articulate their narrative through masterful design. By delving into the archives, they find inspiration in their legacy, while incorporating contemporary elements to speak to today's discerning consumers. The result? A harmonious blend of tradition and innovation, captivating the hearts of fashion enthusiasts worldwide. 🌟 The Magic of Limited Editions: Capitalizing on the timeless appeal of their heritage, brands regularly release limited editions that pay tribute to iconic designs of the past. These highly sought-after pieces become more than just bags; they become symbols of exclusivity and refined taste. This marketing strategy not only generates excitement and buzz but also strengthens the brand's connection with its loyal customer base. 👥 Empowering Consumer Engagement: In this digital era, it's no surprise that brands seize every opportunity to engage with consumers on a personal level. The enchanting stories behind these masterpieces, shared through social media campaigns, runway shows, and targeted events, allow consumers to feel a part of the brand's journey. By involving their audience in the creation process, these brands establish a memorable bond with consumers rooted in shared values and heritage. 🚀 The Future of Heritage: As we look to the future, the power of heritage will continue to shape the marketing strategies of world-renowned brands. By embracing their rich history, these brands will seamlessly navigate evolving consumer preferences while innovating and shaping the fashion industry. The magic lies in striking the perfect balance between nostalgia and contemporary allure, ensuring the brand's legacy carries forward. Let's celebrate the incredible brands that honor their heritage through masterful design, creating timeless pieces that enchant generations to come. 🌟✨ #HeritageMeetsDesign #TimelessElegance #BrandsWithHistory #InnovationInMarketing #MasterfulCreations #FashionHeritage #Gucci

A recent Fortune article revealed that Gucci-owner Kering is buying up prime property in New York worth nearly $1 billion, even as the luxury slowdown presses on. The article also notes that luxury retailers have leased 650,000 square feet of space in the U.S. over the past 12 months — a remarkable 160% increase compared to the previous year. This points to a significant vote of confidence in the resilience of retail real estate, projecting it as a "stalwart" through 2024. Luxury retailers, like Gucci, recognize that physical stores provide an immersive environment that online platforms can't replicate, offering an unparalleled sensory journey for shoppers. At Mood Media, we take pride in supporting retailers, including luxury brands, in creating captivating in-store experiences. Our solutions empower brands to elevate their spaces, engage audiences through curated visuals and soundscapes, and immerse shoppers in a multi-sensory journey that enhances brand identity. The investment in prime retail locations by luxury giants underscores the enduring power of physical retail, and we're here to ensure that these spaces are transformed into immersive, unforgettable brand destinations! Read the full article Fortune article here! >> https://bit.ly/47WZw3O #moodmedia #gucci #kering #NewYork #LuxuryRetail #PrimeRetail

I’ve been listening to founder podcast for 10 days now, such a simple yet brilliant idea. The genius is in sharing the insights from founders, who wrote there journey down in a autobiography. It’s changed much thinking for me, here’s a list of a few items: 1/ write lists they super change information for others. 2/ invest in advertising, but do the thinking yourself at first. 3/ Test everything. 4/ Be relentless in setting the standards. 5/ The best work for the best, incredibly true. 6/ Hire a B player, they will hire a C player, results will decline. 7/ Have passion above all. 8/ Have a big idea, and never give up on it. 9/ Be the best, so few do this, your competitors will be less, but you will need time. 10/ Seek people that believe in your big idea. 11/ Research, research and research, know what you want to do, for your ideal customer. 12/ Sell the feeling. 13/ Some things in business need not change, once you have found one thing that works, stick to it. This is hard. 14/ Sometimes what you make, others can manufacture for you better. I must listen to every podcast again, golden learnings. I recommend!