Kering’s Post

𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬𝐧𝐞𝐬𝐬: 𝐃𝐢𝐨𝐫'𝐬 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 ⭐️ Olivier Bialobos, Christian Dior Couture communications expert for 18 years, navigates the brand through various designers and CEOs, focusing on a consistent message of dreamy glamour and couture excellence. ⭐️ Dior's approach involves not just visibility but desirability, with investments in runway spectacles, museum exhibitions, artist collaborations, and celebrity partnerships. ⭐️ Olivier Bialobos takes on the challenge of unifying Dior's message across fashion and beauty, emphasizing a common thread and visual language between the two realms. ⭐️ Managing the evolving landscape, Olivier Bialobos notes the need for adaptability to new communication tools, producing more content, and maintaining desirability without overexposure. Learn from Dior's Timeless Appeal. How can these lessons shape your brand's long-term story? Read an article: https://lnkd.in/eC-zV3y7 #BrandBuilding #LuxuryMarketing

Let’s Play Luxury Brand Fun Fact ✨ This is a luxury brand that the whole world knew but I assume only few is familiar with the story. For someone who loves and enjoy long history, rich heritage, culture, story telling, absolutely it’s a symphony with a beautiful melody to my ears. I learned it back when I did my ExecEdu. So how can I forget stories when I, myself, grew up listening to stories a lot? #Royals #Monarchs #Mythology #Poetry #Fairytales #Romance #Legends #History How did Mr. Bernard Arnault landed with Christian Dior? Ever since, Mr. Bernard Arnault was always interested with Christian Dior. In 1971, He was traveling to New York. It was his first time at the Kennedy Airport. He took a cab and he started talking to the cab driver. The driver loves France and he was interested in politics. The driver didn’t like the US President and at that time it was President Nixon. So Mr. Arnault asked the driver what does he knew about France and if he knew who the French President was. And the driver said that he didn’t know BUT he knew Christian Dior. That’s when the 22 year-old Mr. Arnault knew the power of a name. Lo and behold, in 1978, the brand Christian Dior was under a failing conglomerate called Boussac Saint-Frère. The company filed for bankruptcy. And guess who was pleased and happy with the news? Mr. Bernard Arnault, of course! Knowing it was music to his ears. As a young boy, he loved the brand. Call it destiny? You may say so. Christian Dior is not just Christian Dior. I believe this is one, if not, the richest story and history there is. This is just a snippet. The 30 Avenue Montaigne is not just a place but it’s an iconic building because that same address that exist today is where Christian Dior built his first house. PS: Photo is the Corolla Collection. Guess who opposed when Christian Dior released it? Your guess is good as mine. 😆 If I miss out on the story, let me know. Looking forward to visit the La Galerie Dior as I have questions and curiosity lining up already. Another interesting story I’ve been researching and scanning as of this time is the original “IT” Group of the Luxury Fashion World. If you have a good recommendation of book, archives etc, please let me know.

Dior's Magical Christmas ✨ See this enchanting carousel that steals the spotlight in Saks' festive celebration and is replicated in Dior's presence around the world. 🎄 What makes Dior shine this Christmas? It's their unwavering commitment to consistent communication, meticulous design, and the ability to evoke joy and wonder through the twinkling lights. The P's for Marketing are: - Physical Evidence and Positioning. The physical evidence we're witnessing isn't just a carousel; it's a portal to interaction. And the Positioning is the oportunity to Share this beauty on your feed, let it echo through your posts, talk about it and feel the joy of just watching this beauty. It's not just about decorations; it's a carefully crafted strategy that goes beyond the visual, it's clear that Dior is not just a brand; it's a curator of magical moments. This attention to detail doesn't just celebrate Christmas; it positions Dior in the minds of consumers as a brand that understands the art of creating enchanting atmospheres. ✨ . . #marketanalysis #dior #fashion #fashionblogger #marketingcampaign #christmas

The Timeless Lessons of Christian Dior's Visionary Genius In the realm of fashion and beyond, few names resonate as profoundly as Christian Dior. His story isn't just about haute couture; it's a testament to the power of vision, resilience, and innovation. In the aftermath of World War II, when the world was draped in austerity, Dior saw an opportunity for rebirth. His "New Look" in 1947 wasn't just a fashion statement; it was a bold declaration of hope and renewal. With cinched waists and voluminous skirts, he didn't just design clothes; he sculpted an era's identity. But Dior's genius wasn't confined to the drawing board. His business acumen transformed his maison de couture into a global empire, setting a precedent in the luxury goods market. He understood something crucial: true visionaries don't just create; they inspire a movement. Today, as we navigate our paths, Dior's legacy is a beacon. It reminds us that our most significant challenges can become the canvases for our greatest achievements. His journey encourages us to think differently, to see beyond the conventional, and to dare to reimagine our world. As we reflect on Dior's enduring influence, let's ask ourselves: How can we channel our inner creativity to leave a lasting impact in our fields? How can we turn our visions into movements that stand the test of time? Let's discuss below! 👇 #ChristianDior #Innovation #Leadership #Creativity #FashionLegacy

From its debut on the arms of Lady Diana, Princess of Wales, to captivating the youth of today with its simple yet elegant charm, this $14 million luxury brand has become a wardrobe staple.💰(Statista) Th bag is none other than the iconic LADY DIOR BAG.❤️ The bag then called CHOUCHOU was renamed to LADY DIOR BAG, which meant legendary and classic , leading to increase In leather goods turnover for Dior. Recently it launched a unique collection for the 8th edition “Dior Lady Art project”. 8 being Christian Dior’s lucky number , to echo the significance of the numeric, various artisans were invited from around the globe.🌏 Each artisan narrated a unique story on the iconic classic dior canvas, representing  unique set of aspirations and inspirations. ✨ Now lets look at the impact that the project will bring to brand? 1.Rejuvenated Brand Image: By showcasing the blend of rich heritage and modernity , it will particularly attract young consumers. 2. Trendsetters : With such artistic reinterpretations ,Dior is leading to a trend where luxury brands engage creatively on digital platforms. 3. Increase in sales: With increased visibility and interest towards the latest edition, it will definitely boost sales among the young audience. How do you think will it further impact the brand? P.S. the picture represents hardwork by artisans, infusing life to the blank canvas. #christiandior #luxurygoods #fashionindustry

I love witnessing collaborations across diverse industries. They bring fresh and exciting customers into each other's brands, cross-pollinating their core values. #Collaboration #Innovation #BusinessGrowth"

"The resistance is back, in a somewhat unexpected context: #TheNewLook, a sweeping biopic of couture designers Christian Dior and Coco Chanel in the 1940s. For most American viewers, likely most contemporary French viewers as well, #Dior and #Chanel are famous logos, famous silhouettes, famous scents. Their existence as public figures, the faces of their #brands, is largely over. It may then come as some small surprise that their histories are inextricably tangled up with #Nazism. The show, created by TV veteran Todd Kessler, is a star-studded, visually sumptuous, morally pretzeled epic about the rise and fall of these great #fashionhouses during and after the war. In ways both ingenious and stilted, the show attempts to intertwine this political drama with the high-fashion revolution. What sacrifices does freedom require? Which compromises are too dear to protect family? What’s the cost of Nazi collaboration? The New Look doesn’t so much answer these questions as let us feel their weight for 10 episodes." Thoughtful review of really interesting TV show. The reviewer says "it would be easy to play Chanel as either a monster or a victim of circumstance. But Juliette Binoche is cagey and versatile enough to let her almost always be both." Perhaps. But I am yet to meet a French person over 30 who doesn't get really upset when they are confronted with the fact that one of the biggest icons of 20th century French civilisation was a Nazi collaborator. #controversy #highfashion #luxury #myth #France #history #politics

Since the 19th century, haute couture has been bringing together both ancient craftsmanship and the evolving needs of clients, as social backdrops shift and change, aiming to provide a rarefied elegance for the happy few who can afford it. In the wake of last week's Haute Couture Fashion Week and in the midst of the decisive French elections, a general sense of unrest is palpable in the country. Even though politics have been increasingly present on the ready-to-wear runways, the couture collections reflect focus back on the garments, offering quiet excellence for some, and a — much-needed — space for fantasy for others. https://cnn.it/45NuXOs

In this cosmic couture collision of Apollo-era aesthetics and modern high fashion, might we ponder if our stylish spacefarer is striking a pose for interstellar Instagram or prepping for a galactic Gucci gala? #thunkdeep #thinktanktheorium #thunkspiracy #aiart, #stablediffusion, #digitalart, #ai, #generativeart, #artificialintelligence, #aigeneratedart, #machinelearning, #digitalillustration, #graphicdesign