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KENZO new boutique at the iconic DUBAI MALL Following its increasing retail expansion plans, KENZO is opening its first boutique in Dubai, at the iconic Dubai Mall. The store, scheduled to welcome its first visitors in March 2024, will signal the brand’s aim to develop its presence in the United Arab Emirates while unveiling its new retail concept – although showcased in other regions, the new store concept will display its full creative breadth at the Dubai Mall, acting as the perfect setting to feature the Spring-Summer 2024 collection of the brand as well as its exclusive Ramadan capsule collection.   Spanning over 1300 sq feet, the KENZO space in Dubai will symbolize perfectly the East-meets-West concept that the brand has been elaborating since the appointment of #Nigo as Artistic Director. A carefully curated ensemble of architectural and decorative elements will reunite Japan and France, the two geographical pillars of the House. The façade of the store echoes that of the KENZO headquarters, located in a hôtel particulier in the heart of Paris. The signature Parisian beige stone is contrasted by the red ‘torii’ threshold, a traditional Japanese portal that here represents the separation between the outside world and the KENZO universe to be enjoyed by visitors.    The East-meets-West creative approach continues inside the space, in which a large red lacquered structure inspired by ‘Koushido’, a classic element of Japanese houses, greets visitors. Other bright red elements include carpeting and wall fixtures, all crafted with an authentic yet contemporary vision in mind. The natural oak floor is reminiscent of the parquet at the Château de Versailles, further connecting the retail space to its French roots. The Letter ‘K’ for ‘KENZO’ is subtly embedded in the flooring pattern, a testimony to the artisanal craft that has driven KENZO’s creative world since its founding by #KenzoTakada. Another key visual aspect: the ceiling of the store has been designed to echo that of the KENZO founder’s Parisian home – parallel wooden beams are here displayed in a black mat finish to complement the graphic interiors of the space.    True to the brand’s signature vision of East meets West, KENZO’s new store concept will continue to bring all paths of life and regions of the world together. The Dubai KENZO store at the Dubai Mall is no exception, reflecting Creative Director Nigo’s strong pioneering message of perfect inclusive harmony. #KENZONIGO #DUBAIMALL

Marcos Paulo Bastos Braga

Specialist in LinkedIn Media Management, Archivist/ Project Consultant for the Ministry of Planning and Budget

2mo

Agradecimento por compartilhar

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Abdallah Mounir

👨🏻💻Retail Store manager with an experience in (Luxury, Premium, Wholesale, Fast Fashion). Mainly focusing on (conversation rate | Clientele | CRM | Recruitment | Coaching | Commercial | RTW | Leather Goods)

6mo

Wooow, stunning 🤩🌺

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Mohamed Kheireddine REHAHLIA

Sales Associate | MBA from WIBS

6mo

Razan Herzallah 👏 🙌

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