Professor of the Practice @ The Fletcher School at Tufts University | Sustainable Business Dynamics
#Circularity remains a circular discussion in fashion. This, according to Kearney Consulting's Fourth Fashion Index (CFX) report. https://lnkd.in/e2S2j_T3 Kearney "finds the majority of brands continuing to work within the confines of traditional linear models and making—at least from an ecological point of view—suboptimal choices at nearly every step in the process, from raw material selection to consumer education." "With notable exceptions, the industry tends to be long on conversation around circular thinking and economics and short on actual redesign and execution." "This sometimes apparently single-minded focus on material choices and their impact often conveniently overlooks the fact that there is still no clear consensus with respect to which material choices actually minimize environmental damage." "Most current assessments just look at a limited portion of a garment’s life cycle, leading to a variety of distorted conclusions that may in and of themselves be debatable.” This is a refreshingly candid assessment from a consulting firm. Credit to Kearney. Coach and The North Face are recognized as leaders. Other brand that are not called out but deserving of recognition include Another Tomorrow, UNLESS Collective, Houdini Sportswear, Reformation and Early Majority. Maxine Bédat Bob Willen Devon Rufo Lutz Walter Evan Wiener Yuly Fuentes-Medel Ph.D. Samantha Taylor eva karlsson Vanessa Barboni Hallik Eric Liedtke Kathleen Talbot Joy Howard Sydney Badger Ron Gonen Crispin Argento 🌍🕊✌🏽 Sucharita Kodali Matt Powell Sarah Kent Andy Ruben Cynthia Power Joel Makower Dr. Vidhura Ralapanawe Saqib Sohail Noel Kinder
Renee T Bavineau
2mo
Ken Pucker , the #system and Org needs to be reset to Circular (empowering vendors too) , roles and responsibilities need a deep dive and makeover against skills required/missing for TODAY, to break down the siloes, shorten the front end ops, fill the gaps and most importantly #createtheconditions and #constraints for #accountability FOR THE #PRODUCT …the #planet and #profits will follow.
Dominic Hammann
2mo
Recently had a discussion with Philip Haverkamp about this and I liked one of his thoughts: Does it need another sustainable or circular fashion brand that is still producing? (and we all know that not producing is always better than producing [at least from ecological pov, not from social]. Or do we rather work on solution for the fashion industry rather than solving it from a single brand perspective. Ken Pucker
This is but obvious to any intelligent person. Report or lack of it, circularity benefits to human race & planet should make us committed to its cause as an individual first and as business entity and brand.
Tushar Belhekar
2mo
Ema Gregor
Overlooking the primary issue of overproduction and ADHD consumerism. Arriving at better manufacturing infrastructure to reduce overproduction and new business models / revenue streams to combat mass consumption is critical and by many, me included, the first thing the industry should tackle.