Kenn Israel’s Post

Cultivating Wellness and Supporting Innovation in Nutraceuticals

4mo Edited

https://lnkd.in/e2krE4r4 a few really cool things... Of course it's my friend Brad who you need to follow on this platform because he is a zen master.(no joke, read his posts, you may laugh and your life will definitely improve) In his day job, Brad works for the Wonderful company (because that is what a Zen master does) and they have discovered a way to upcycle what was pomegranate waste, and turn it into an incredibly nutritious and prebiotic material that also enhances flavor and reduces the need for Cocoa in various applications. as Cocao prices have gone up over 3x in the last few months, with no sign of slowing down, this is a really big deal! this is cool because it's nutritious, prebiotic, upcycling (one of my favorite trends) and features Brad!!! #upcycling #sustainable #Cocoa #beyondbrands #supplysidewest #vitafooods #pomegranate #zenmaster

Vadym Ostrovskyy

4mo Edited

Amazing Brand Alert: POM Wonderful Check out our CPG Brand Highlight Reel. Join The Official CPG Insider Network: https://lnkd.in/gnSMVKG3 From the editors: is there an amazing brand that you would like to see featured on our CPG Brand Highlights? Comment below --- ♻️ REPOST and teach your network something new If you liked this, join CPG Insider Journal - my newsletter that helps readers at companies like Monster Beverage, Zevia, Kalil Bottling, and others get smart about Consumer Packaged Goods Industry: https://lnkd.in/gzTH4tTF

3 Comments

Vice President of Business Development @ Confidential California Based Company | MBA in International Business

4mo

Kenn Israel thank you man, I learned everything from the people in my life especially you

C Level Communication/Marketing & Business Development

4mo

Very cool!!

Vadym Ostrovskyy

Vadym Ostrovskyy

4mo

Kenn Israel what a great editorial to the reel! Brad Buchholz is a zen master and soon to be viral tik tok influencer!

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A great lesson in #branding and product placement ... sometimes the simpler approach is best and leads to greater customer engagement. It's all about understanding the message one is trying to send, then #marketing it correctly.
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Erin Monday

Growth Marketing Leader | IBM Consulting
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Design and creative approach matters. The one on the left reminds me of many cringey B2B ad designs — lots of copy, competing design elements. The one on the right is clean, large font, less competing elements, short words — easy to consume.
Jason Feifer Jason Feifer is an Influencer

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This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Rene Dominguez

Creative Director | I help brands own their online audience
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I had to share this post from Jason Feifer This is a perfect example of design vs design strategy
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Amanda van Kuppevelt

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When you know (like really know) what you want to show your customers the branding design part falls into place. Usually, I'd go on and on about NOT using features as a selling tool (vs benefits) but in this case, the simple features ARE the benefits - and it's so simple to understand for the people that matter. Know your market and you'll know how to speak their language – and what approach to take for your packaging design that makes your product meaningful for them. (so they buy it!) Dang it, I'm hungry! #brandstrategy #businessgrowthtips #commonsensebusiness
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
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This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Parry Agius

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Interesting read
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Chris Ventzos

Creative Director 4effect Design/ I help businesses succeed online with creative solutions that get results
3mo
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A picture speaks 1000 words, so visualize your product or service simply and effectively. Show and Tell❤️
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Rodney Thompson

CEO Advantage Benefits LLC | Broker And Small Business Consultant
3mo
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it's in the details that matter in the end.
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Wesley Gant

Brand + Marketing Strategist♟️Consultant in ATX. Helping founders and executives cut through the noise with strategic clarity and creative impact.
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What’s the value of BRAND STRATEGY —> DESIGN for the same exact product? About $600 million for one brand. I like to describe brand strategy with two questions: what do you stand for, and how do you stand out? RXBAR had the right product, but they failed to show what they stand for (simplicity) and they didn’t stand out (they looked like every other brand). The rebranding leaned into a rebellious but sophisticated attitude, and the package design nails the brief. ——— I’m Wesley. I do this work. Let’s talk about how to elevate the value of your business: wesleygant.com
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Lex Cisler

Packaging Consultant: Assisting customers for over 14 years in packaging design and product solutions
3mo
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Great story about the importance of packaging. If you think your packaging needs a redesign to bring your brand to a new level, reach out for a free packaging audit and we’ll revamp it together.
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Jennifer Quintana

Business Development & Strategy | Blending Social Impact with Business Wins | Relationship Builder | Fundraising Guru | Fun-Loving Boy & Dog Mom
3mo
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💡 Reposting this RXBAR story—a $600M lesson in Showing > Telling. This isn't just about marketing and branding—it's a universal truth. Across all functions and daily interactions, showing how we help others achieve their goals always wins. Hope this inspires you to flip the script in your work! #ShowDontTell #ClientSuccess #Innovation #MarketingMagic
Jason Feifer Jason Feifer is an Influencer

Editor in Chief of Entrepreneur Magazine
3mo Edited

This famous redesign led to a $600 million sale — but here’s the part everyone overlooks: It wasn’t just about putting ingredients on the front. It was about SHOWING the thing the brand used to be TELLING. Let’s back up… When RXBAR debuted, nobody took it seriously. It was an ugly brand in a crowded space. It wanted to differentiate itself as simple and natural, so it used a slogan: “AS PRESCRIBED BY NATURE.” Problem is, lines like that are meaningless. Lots of brands say they’re natural, so consumers don’t know who to trust. That's why the ingredient list worked. It SHOWED consumers how natural the product was — so they felt like they could decide themselves, without being told. This led to a sales explosion, and then a $600 million sale to Kellogg. It’s worth asking: What are YOU telling people, that you should be showing instead? If this post was helpful, please share it and follow Jason Feifer for more. 🍏 🥤 Are you an early-stage food or bev CPG founder? DM or contact me — I'm working on a project that could help you grow! jasonfeifer.com/contact
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Kenn Israel

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