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#KenesCommunity🌐 Our #KenesOriginalEvents✨ Account Manager & Director of our Bulgarian Office Julieta Trifonova was a panellist at the Mediterranean Chapter Annual Meeting of the International Congress and Convention Association - ICCA, from June 2 -4 in #Istanbul #Turkey 𝗠𝗲𝗱𝗶𝘁𝗲𝗿𝗿𝗮𝗻𝗲𝗮𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗠𝗼𝘃𝗲: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗩𝗮𝗹𝘂𝗲𝘀, was the theme of the meeting and Julieta Trifonova participated in the panel 𝘔𝘢𝘯𝘢𝘨𝘪𝘯𝘨 𝘢𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘤𝘰𝘯𝘨𝘳𝘦𝘴𝘴𝘦𝘴 𝘪𝘯 𝘚𝘰𝘶𝘵𝘩 𝘌𝘶𝘳𝘰𝘱𝘦 – 𝘬𝘦𝘺 𝘢𝘥𝘷𝘢𝘯𝘵𝘢𝘨𝘦𝘴 𝘢𝘯𝘥 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴: 𝘗𝘊𝘖 𝘢𝘯𝘥 𝘈𝘔𝘊 𝘱𝘦𝘳𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦. Read her input: “Our core business at Kenes Group is managing and organising the congresses of our clients – the International Associations –, while we are also focused on developing new original brands, Kenes Original Events. This is aligned with our Kenes Group mission statement of #EmpoweringKnowledge and professional development. We look for emerging topics, new technologies, and subspecialties which do not compete with the established events of our #KenesAssociations. Creating new brands to invest heavily is challenging; it requires a lot of courage and commitment. Therefore, we look for partners in different directions: we approach the destinations and venues to partner with them and share both the benefits and the risks. On the other hand, we look for Key Opinion Leaders or organisations that can contribute with their knowledge and networks. We believe that strategic partnerships have significant potential, and the success of an emerging brand is frequently determined by the ability to identify and collaborate with the right people". #PartnershipMakesTheDifference🤝

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