Product Marketing, Public Relations, and Graphic Design Senior at Marist College | Skilled in Digital and Experiential Marketing Strategy, Brand Building, and Campaign Communications | Driven to Exceed Expectations
As my Social Media summer internship with Evie has come to a close, I'm thrilled to share the various skills I've gained over the past few months. 📸 Content Creation: From ideation to execution, I've honed my ability to create compelling and visually appealing content. Combining my graphic design and marketing backgrounds, I've produced visual content that not only looks good but also serves a purpose – whether it is informing, entertaining, or inspiring action. 📝 Copy-Visual Integration: The synergy between copy and visuals is critical. I've learned to integrate compelling copy seamlessly into designs, creating a harmonious balance that enhances the overall message. 🎨 Visual Branding: By incorporating brand colors, fonts, and styles, I have created cohesive graphics that capture attention and communicate Evie’s visual brand identity effectively. 💡 Creativity: Crafting compelling content has been a core part of this journey and I've learned to think outside the box to create fresh and innovative content. ✍️ Copywriting: Using concise copy is crucial for grabbing audience interest on all types of social media platforms. I’ve learned to supplement content with copy that resonates with the target audience and matches the brand voice. 🔗 Cross-Platform Adaptation: Different social media platforms require content to be adapted to their unique formats. I've learned to tailor content for each platform, utilizing the strengths of visuals and text length for Instagram, Pinterest, Twitter, and Threads. 📊 SEO-Driven Content: By analyzing Pinterest trends, I have learned to understand what Evie’s target audience searches for. Writing a clear yet detailed caption using specific keywords while creating a Pin has helped to drive traffic to Evie’s profile and website. 🔄 Collaboration and Improvement: I've embraced the practices of openly gathering feedback from a team and collaboratively brainstorming upcoming content, utilizing a social media content calendar I created to facilitate ongoing growth. A heartfelt thank you to the entire Evie team that guided me throughout this journey and offered invaluable mentorship and support, especially Rachel Squier and Anna Hartman. #Evie #EvieMagazine #SocialMediaInternship #SummerInternship #ContentCreation #SocialMediaMarketing #DigitalMarketing #GraphicDesign #Marketing
Congrats Kelly, this is amazing!!
It was so great working with you! You were SUCH a huge help with the many tasks you took on! Thank you again for all your work!
Nancy Rawley
1y
Congratulations Kelly!
Marketing | Fashion Merchandising Student
1yAmazing!!