Northwestern University - Kellogg School of Management’s Post

So many luxury brands are afraid to 'zag' when it comes to their ad creative, meaning there's a big opportunity to stand out and take control of the narrative if you're willing to take the risk. Daniel and I spoke about how luxury brands can use the homogenous feel of the luxury category to their advantage, check it out.

Slightly later than usual, but it’s the weekend and on today’s episode of Luxury Brands Don’t Do #PaidMedia 🙄 we certainly don’t have a #paidsocial campaign from Bentley. Because, you know, luxury brands don’t have to advertise and all that. #growthmarketing #paidads #ecommerce

TikTok will gone, new celebrities will come on stage, but the objective of #luxurybrands is to be deeply cultured and to build something that will be here in 100 and more years. It was very interesting to know the criteria for judging the luxury marketing campaigns from the lead of the #CannesLions' first ever Luxury & Lifestyle jury. The problem of being a bit superficial is not just about the luxury market. It takes place in the marketing and branding routine of many brands. We often prefer the speed real - time reactions over time-demanding thinking and discovering, picking-up trends instead of crafting new thoughtful things. In the rush of attracting Gen Z it seems that some brands are loosing their purpose and more focusing on doing cool films or launching new TikTok trend. #Publicisluxe #Contagious

Elevating your business to the pinnacle of luxury isn't just about splashing cash 💰. It's a journey of crafting value, exclusivity, and an experience that resonates with your audience. 🌟 Transforming into a luxury brand means more than just high prices; it's about embodying quality and uniqueness that customers can't resist. 🛍️ Ready to make the leap? Dive into the world of luxury branding with us. Let's create offers that dazzle and demand that soars. ✨ Want to shine in the spotlight? 🌟 Be Featured in The Luxe Brand Report. #LuxuryBranding #BusinessGrowth #Craftsmanship

Is every high luxury brand going to open its own foundation? Quick answer is probably YES. In an age where commitment, value beyond product and storytelling is everything, its only a matter of time until more brands cement their search for a higher meaning. Should BEAUTY brands be next? More information here: https://lnkd.in/ddcWZKph #LuxuryFoundation #BrandingStrategy

One of the first lessons I learned a about luxury: true luxury never discounts its prices, especially for its highest-priced products. Discounting can diminish the desirability and perceived value of a product. Instead, if you want to show appreciation to your clients, consider gifting them something that money cannot buy—unique experiences, personalized services, or exclusive access. This approach not only maintains the prestige of your brand but also strengthens the emotional connection with your clients. #LuxuryMarketing #CustomerExperience #BrandValue #ExclusiveGifts

Think you know the luxury consumer? Think again. Now, almost everyone prioritizes some kind of luxury product, across all age groups and income ranges, as the 2024 Luxury Study from Dotdash Meredith shows. Budgeting for a luxury "splurge" is the new normal, as consumers balance finances with self care. Click the link below to get in touch with us and to learn how we can help you connect with this new reality of luxury audiences through content. https://lnkd.in/eFa7thGv #InsightsWithImpact #Foundry360

Do luxury brands know a secret you don’t? Luxury brands command loyalty and premium prices, but why? Here's what sets them apart: ✅ Emotional Connection: They don’t just sell products. They sell dreams and lifestyles. ✅ Exclusivity: Limited availability and unique designs create a sense of rarity. ✅ Consistency: From packaging to customer service, every touchpoint is meticulously curated. To elevate your brand, ask yourself: What unique experience are you offering? ----- What’s your favourite luxury brand and why? Share your thoughts below!

From observing luxury brands you can learn lots about how to elevate your brand and increase your profits. Here some of the lessons I've learnt from luxury brands I wanted to share with you. https://lnkd.in/ezqiXdJb

If you have had the chance to hear Daniel André Langer speak in person, then you know how great of a speaker he is--he makes a complex subject digestible for non-experts. He talks about luxury branding, but the themes are relevant to all brand owners. This conversation with him on our latest release of The Experts show with Dr. Jenelle Kim and <Guess Who?> is incredibly insightful. If you are looking to create a brand or elevate an existing one, you will not want to miss this episode, with a true expert in luxury branding. #luxurybrands #luxuryfashion #luxuryhospitality #brandbuilding#beautybrands #beautyindustry #beautymarketing #cosmeticsindustry FULL EPISODE: https://lnkd.in/gdu7kwka 00:00 - Introduction to "The Experts" 💎 01:20 - Exploring the concept of luxury with Daniel Andre Langer 💄 05:45 - The importance of a compelling brand story in the beauty industry 🚣♀️ 10:15 - Legacy brands' struggle to remain relevant in the digital age ⏩ 14:30 - Challenges and differentiation for new brands in the competitive market 👫 19:05 - Unveiling the secrets behind successful branding and customer connection 📖 23:40 - The significance of a brand's story in shaping customer perception 🗺 27:55 - Navigating the complexities of creating a unique brand identity 💻 32:30 - Daniel's valuable insights on the role of technology in branding ❤️ 36:10 - The power of passion, purpose, and intention in brand storytelling 🔮40:45 - The importance of clarity and consistency in a brand's message 45:20 - Closing thoughts on what beauty means in today's world