Director of Brand Creative @ Airbnb | Former ECD @ Google Pixel | Creative Director @ Facebook, Apple, Twitter | Advisory board @ Atoms | Member @ DGA | Drawer of Radness.
𝘿𝙤 𝙣𝙤𝙩 𝙧𝙚𝙖𝙙 𝙩𝙝𝙞𝙨 𝙤𝙩𝙝𝙚𝙧𝙬𝙞𝙨𝙚 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙖𝙗𝙡𝙚 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙪𝙧𝙜𝙚𝙣𝙘𝙮 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙝𝙚𝙖𝙙𝙡𝙞𝙣𝙚𝙨
You heard from somebody saying that
Limited sale of 50% on whole stock of Gul Ahmed.
This really attracts you just like me.
You see somewhere on billboard that says
Airbnb: "Book Now or Miss Out!"
This encourages travellers to book their desired accommodations before they're unavailable.
How we can do it???
I am here. Don't worry at all.
Use words like
🔹️Now or never
🔹️Last chance
🔹️Limited time only
🔹️Don't miss
🔹️Special offer
🔹️Just for you
🔹️Set deadline
Why???
Headlines that effectively convey urgency trigger these emotions, motivating viewers to act immediately before the opportunity disappears.
Show urgency like cheetah. Its explosive power convey a sense of immediate action, leaving no room for hesitation.
How do you create urgency through headlines???
After years of focusing on the European market, Booking.com has been expanding in the U.S. and the Super Bowl ads in the last three years have been part of that push. Booking.com may have been be the only travel company advertising nationally in the big game that took place on Sunday night.
It is estimated that the 30-second spot at Super Bowl contest average $7 million, and that wouldn’t include Booking.com’s production costs with all of that star power.
But that wouldn’t be a game-changer for a company that spent out $7.8 billion for sales, marketing and other expenses in 2022.
#DigitalTourismAfrica#SuperBowl2024#SuperBowl
I don’t know what I enjoy more: watching Airbnb compete with hotels, or watching Vrbo compete with Airbnb.
It’s fun to see who brands view as their main rivals: where you focus your attention says a lot about what’s important to you.
It’s clear that Airbnb sees Hotels as its main competition.
In its most recent ad, it targets parents with young children who are considering hotels, using the line “when you share a hotel room with your kid, you also share a bedtime with your kid.”
As those of us who’ve crept around dark hotel rooms to not wake sleeping kids know all too well, it’s a strong insight.
Conversely, VRBO’s line is “when you stay at a VRBO, you always get the whole home.”
As anyone who’s had an awkward encounter with a Airbnb host can tell you, it’s also a strong insight.
Different pain points from different target audiences with different competitive ambition.
I’d be curious to see the sources of volume for new customers for both of these companies. I imagine there is data behind it, but I’d love to know if the funnel from Hotel-to-Airbnb-to-VRBO is real.
Beyond the obvious (sorry little brother, but MSU will always be behind that team down south), I’d also love to hear other examples of this sort of differentiated focus.
Whatcha got?
For reference, here is Airbnb: https://lnkd.in/eNN-G3F2
And here is VRBO: https://lnkd.in/e_pXU4Uh
Success is like poker chips...And how you play them determines your outcome. Let's compare a 24-hour day to poker chips.We all get 24 chips a day. Most people use 8 chips for sleeping.That leaves us with 16 chips.How we use them can change everything. As an Airbnb consultant, I learned to invest my chips wisely.I use my chips on activities that maximize productivity and growth.Using your chips wisely can make a huge impact on your business and life.Want to learn how to maximize your day as an Airbnb host?Follow for more tips! #AirbnbConsultant#Productivity#TimeManagement#BusinessGrowth#SuccessTips
Month 2 of working with our biggest UGC client. We’ve collected close to $40,000 and shipped over 500 ad creatives.
How’s it going: 👇
Month 1 was rocky.
We had to hire & ramp up 6 full-time people, streamline the workflow, and make sure our work was a 10/10.
It was probably an 8/10 though.
What’s extremely important when working with A+ clients and your service is not perfect...
is communication.
I was texting the client at the end of each week giving him updates on the bottlenecks we were facing and exactly what we were doing to resolve them.
And they appreciated it.
Month 2 was much smoother.
The whole team knows exactly what’s expected from them.
The workflow is smooth.
The quality of our work is at a 10/10.
The turnaround times are met.
The client is happy.
If you’re a service provider, you can never over-communicate. Even if you’re not getting immediate responses, rest assured that your messages are being read.
And when your client sees your proactivity and problem-solving attitude... they’ll always give you the benefit of the doubt and allow you time to solve your challenges.
There was a point in AirBnB's history where Brian Chesky would frequently ask teams that were presenting him something "How do you 10x it?"
Why did he say it?
Why do many folks that worked for him during that era say it was a powerful tool?
Check out the short video.
Brand Creative at Airbnb | Ex WhatsApp, Facebook, 72andSunny, R/GA Saatchi&Saatchi, etc.
1wExcited to be in the sandbox with you again, amiga! 🫶