Katie Egge’s Post

Consumer Trends, Innovation and Growth in the Beverage Industry  In our latest blog, we unveil the essential consumer trends driving innovation and growth in the cpg beverage industry. 🔍 Key Insights:  Health-Conscious Choices: Discover the shift towards vitamin-enriched, low-calorie, and natural beverages. Authenticity & Transparency: Learn why consumers crave transparent sourcing and production. Sensory Experience & Innovation: Exotic flavors, and eye-catching packaging are setting new standards. Convenience & Portability: Uncover the rising demand for ready-to-drink and portable beverage options. Sustainable Choices: Eco-friendly and planet-conscious beverages are more than a trend; they're a necessity. Customization & Personalization: Find out how tailored beverage experiences are captivating consumers. Cultural & Global Influences: Embrace the global diversity shaping the beverage industry. 🌐 Whether you're a beverage manufacturer, consultant, or enthusiast, understanding these trends is crucial for future success. Rapid CPG can provide insights and strategies for leveraging these trends for your next big beverage innovation. 👉Dive into our full blog here and let's discuss how to make your next beverage project a hit! https://lnkd.in/g_NfD3Us #BeverageTrends #InnovationInBeverages #ConsumerInsights #beverageindustry #distillery #beverageproduction #cpg #beverage #beverages #beveragepackaging #beveragemanufacturing #beveragepackaging #beverageindustry #craftbeverages #alcoholicbeverages #nonalcoholicbeverages #thcbeverage #beveragebusiness 

𝐒𝐚𝐯𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐥𝐚𝐯𝐨𝐫𝐬: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧𝐭𝐨 𝐭𝐡𝐞 #𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞𝐬_𝐅𝐥𝐚𝐯𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐚𝐝 𝐌𝐨𝐫𝐞-----> https://bit.ly/3H5CUTK The beverages flavor market is witnessing a flavor revolution, with consumers seeking novel taste experiences and healthier beverage options. From natural flavors to #exotic blends, the market is brimming with innovation and opportunities. Market Dynamics: ◾ Health-Conscious Consumers: Rising health awareness has led to increased demand for natural and low-sugar beverage flavoring alternatives. ◾Innovative Offerings: The market is seeing a surge in unique flavor combinations, catering to evolving consumer preferences and creating a competitive edge. ◾Functional Beverages: The #integration of functional ingredients into beverage flavors, including wellness-focused and performance-boosting elements, is gaining momentum. With the beverage industry constantly evolving, exploring the nuances of flavor trends and consumer behavior becomes crucial for #businesses. Let's quench our curiosity and discuss the flavor revolution! #BeveragesFlavor #TasteTrends #Innovation #HealthAndWellness #ConsumerBehavior #MarketInsights

🍬🍭 Freeze Dried Candy: The Sweet Spot in Food & Beverage Trends 🍭🍬 As the leading market research software platform, we've been tracking an exciting trend that's taking the food & beverage industry by storm: freeze dried candy! This innovative twist on traditional confectionery has seen a significant 13% increase in Google search volume over the past year. This trend is not just a social media sensation, it's reshaping the ecommerce and retail sectors, adding a new dimension to the product offerings in the food & beverage industry. Data-driven insights reveal that consumers are intrigued by the unique texture and intensified flavors of freeze dried candies. This trend is not only driving online searches but also influencing purchase behaviors, opening up new opportunities for manufacturers to innovate and cater to evolving consumer preferences. Stay ahead of the curve and leverage this trend to sweeten your product portfolio. After all, it's data like this that helps you make informed decisions and stay competitive in the dynamic food & beverage landscape. #FoodTrends #BeverageTrends #Ecommerce #Retail #ProductInnovation #FreezeDriedCandy

Consumers are shifting away from crowded packaging and looking towards open and straightforward communication on their food and beverage products. In fact, over 30% of Gen Z global consumers say minimalistic design positively influences their product choice. Thank you for following along as we revealed the top 10 food & beverage industry trends for 2024 from Innova Market Insights. To stay up to date on market trends and consumer insights from Batory, please visit https://bit.ly/3vHqBdP. #foodinnovation #foodandbeverage #foodindustry #foodtrends #BatoryFoods *Source: Innova Market Insights 2023

Are you interested in the food and beverage industry? Do you want to learn more about the flavor industry and its growth? Look no further! In this post, we’ll explore some of the latest trends and insights in the flavor industry. According to a recent report by Fortune Business Insights, the global food flavors market size was USD 14.30 billion in 2020 and is projected to grow to USD 20.12 billion by 2028, exhibiting a CAGR of 4.64% during the forecast period (2021-2028) . The market is majorly fueled by the increasing consumption of various packaged eatable products and beverages. Owing to the fast-paced lifestyle and increasing working women population, the consumption of ready-to-eat food products is in demand. This directly aids the food flavors market growth. The flavor industry is driven by advancements in beverage manufacturing technologies. Flavorists at beverage-making firms focus on creating a perfect blend of flavors that would add and cater to the changing preference of consumers. Generally, beverage manufacturers do not process the flavor. They outsource them to flavor companies. #flavor #flavours #marketing #food #foodandbeverage

#NationalDonutDay is today, and Rich Products Corporation has released the results of a proprietary consumer survey on donut trends, highlighting a shift in consumer preferences toward on-the-go snacking and an enduring partiality for traditional flavors, despite an influx of flavor options. Learn more: https://ow.ly/zCh950Sc11q #BakingIndustry #GroceryIndustry #FoodRetail

AI can use predictive analysis to understand what consumers want, when they want it, and how they will use it. It’s also one of the trends in our 2024 Food & Beverage Trend Report. Stop by the Trends page of the quench website to learn more and to sign up to receive a customized, in-depth presentation of the report: https://lnkd.in/eHGjgtmr #marketing #advertising #foodandbeverage #foodmarketing #trends #foodtrends #beveragetrends #quench #quenchtrends2024

It was famously said that the proof of the pudding is in the tasting. We couldn't agree more. Working with leading global brands on functional food and beverages presents an enormous challenge. It's not good enough to produce something new that tastes great. The expectation is the beloved taste, aroma, and mouth feel will be completely indistinguishable from the original. Taking something that already tastes great and making it new all over again is the highest order challenge. Our customers expect that when a consumer approaches the counter and orders their favorite beverage, they can add an optional wellness ingredient as a "boost" knowing it won't impact flavor and they'll get the same satisfaction they've always had when it passes their lips.  We believe the moment has arrived when functional food and beverage captivate consumer demand. And it will be the established, trusted brands consumers already know and love that will lead the way. At Ambrosia Innovations, we rely on two core pillars: (1) Accurate infusion, and (2) Great taste. The first seems obvious – although in objective lab tests, it's shocking how many products fail the first critical standard. The second critical standard is much harder. It's measured subjectively on consumers' discriminating palate. We perform extensive market research before working with taste experts, flavor houses, and proprietary AI tools to ensure our formulations are truly indistinguishable from the branded original. And we don’t rest until even recognized taste experts can’t tell the difference. This is the future of functional food and beverage. #functionalfood #functionalbeverage #infusion #boost

What is Sensory Analysis? It's when a product is evaluated in a controlled environment, either by an expert panel or targeted demographic participant group, to gather feedback on taste, texture, flavor & other properties that producers would like to research to optimize their market offerings, or test out new formulations 🍽 #Sensory #FoodResearch We'll be sharing more information in the coming weeks on Sensory Testing & Consumer Science services through CSK, however in the meantime feel free to contact us for more details on how our certified research chefs can support for your food & beverage business! 🔗 [email protected] #WeKnowFood #WhatWeDo #WhatWeDoWednesday #CanadasFoodIsland #FoodScience

THe debut of Bettergoods marks Walmart’s largest private-label launch in the food and beverage category in 20 years. The items fall under three category pillars: 1) Culinary experiences: Items with “innovative” recipes, elevated ingredients and trendy offerings, such as a hot honey seasoning for $3 and a line of jar soups, including a creamy corn jalapeno chowder for $4. 2) Plant-based: Products feature distinct green branding, such as oatmilk non-dairy frozen desserts for $3.44 a pint and a $4 cheese alternative. 3) “Made Without”: Products that cater to different dietary lifestyles, such as gluten free, or made without artificial flavors, colorings or added sugars. Takeaway: Rising grocery prices in 2022, drove cost-conscious consumers to shift to private labels to save money. However, the reasons now extend beyond price - consumers continue to buy private brands for their quality, taste, and ability to meet their specific dietary needs. #walmart #privatebrands #commerce