Is eyes on attention the only kind of attention that's important? Our recent research with Amplified Intelligence proved that indirect (eyes around the ad) attention is also valuable, specifically for long-term brand growth and when considering efficiencies. Get the full overview in this article by Karen Nelson-Field PhD
Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy
