Karolina Martauz’s Post

A recent change to the CSS space means that Google now allows Comparison Shopping Service (CSS) providers to send traffic from the shopping carousel to their website. As of 6 March 2024, the European Commission has designated Google as a ‘Gatekeeper’ requiring changes to (amongst other things) the format of Google Shopping results. But what does this mean for retailers and CSS providers? Read our blog https://lnkd.in/e-Qc4Hfg for full details on how to maximise the opportunity for your products to show more frequently in the search carousel. #CSSnews #insights #PerformancePartner #Redbrain

🔄 Requesting a switch from Google CSS to a Google CSS partner is done in the blink of an eye! 😉 In this video, you will see how easy it is to follow the steps necessary to switch to Producthero CSS and start benefiting from a 20% discount on your Shopping ads. 🎥 Watch the video and access the 30-day free trial here: https://lnkd.in/dZHNydZU #GoogleCSSPartner #GoogleShopping #pMax

Is it really worth using a CSS partner for Google Shopping? Using a CSS in Europe has become a standard for many advertisers, but the whole topic is not that easy to understand nor can you get a number to measure success. Every CSS is advertising a 20% performance increasement, but how can you measure it's uplift? 20% discount on CPCs means 25% more bidding power. More Bidding power means, you'll get more impressions. So Impressions and Impression Share are metrics to look at. More Impressions means more clicks, as long as your offer is good. More clicks means more potential customers. More potential customers means more revenue. So using a CSS CAN lead to more revenue, but it does not have to. First and foremost it gives you improved ad positions and rankings which might unfold into more revenue later on. #googleshopping #css #googleads

🔍 How do you pick the right Google CSS Partner? And how do you know which Google CSS partners are chosen most often? 🤔 Those questions are answered in the updated Google CSS partner market overview. It contains the top 10 partners, Google's market share and much more 🚀. Read the full article here ➡️ https://lnkd.in/dqWitukF #GoogleCSSPartner #GoogleShopping

Google sign-in page has taken in a new look. The tech giant has started rolling out new design for it account sign-in page. Here's everything you need to know: https://lnkd.in/dPJiHTKn #google

Google seems to be reintroducing FAQ & How-to rich results in search. Back in August, these results were removed from mobile search, followed by desktop results in September. Now, they appear to be making a comeback, coinciding with the return of FAQ-rich results. If you've used How-to or FAQ markup, keep an eye out for their potential reintegration into Google Search results. Read more here https://lnkd.in/gqRjYKXK and get in touch with us today https://lnkd.in/gj4X6AUu #GoogleSearch #RichResults #HowToMarkup

New year new me! More annoying than unsustainable New Year’s resolutions are unresponsive and laggy online stores. The Google web team thought so too and give you a remaining grace period until March 2 to fix it before they punish you with a daunting red bar on your web vitals report. It’s called Interaction to Next Paint, or INP in short and it measures how quickly the site responds to user actions like clicking buttons and typing in input fields. Previously it was only measured as first input delay (FID) on initial page load but because most of the time on a page is spent after it’s been loaded the old metric will be replaced. Now your customers’ Chrome browsers will continuously monitor every click, tap, and key press while they navigate your site and look for anything that takes more than 200ms to process. To enhance your search engine ranking and reduce this metric consider reducing the amount of code you ship, complex calculations, and anything that blocks other tasks from executing swiftly. #inp #headlesscommerce #ecommerce #chrome #pagespeed

Do you want your Google Chrome experience to be more responsive? You can enable the Preload Pages feature. Here's how to do it. https://lnkd.in/g_WuVXGF

🌎 Have you ever loaded Bootstrap or Google Fonts into your application using a CDN? ❓ 😁 If yes, you're in good company! Top E-commerce giants like Amazon, eBay, and Walmart, as well as leading Social Media platforms such as Facebook, Instagram, Twitter, and Reddit, rely on CDNs every day. CDNs are essential for delivering high-quality video streams, serving large-scale e-commerce sites, supporting social media platforms, and ensuring fast and secure access to content globally. 🤔 So, What exactly is a CDN, and what are the benefits of using one? Let me explain! 👉 A Content Delivery Network (CDN) is a system of distributed servers that deliver web content and services to users based on their geographical location. The primary goals of a CDN are to improve the performance, reliability, and security of websites by optimizing the delivery of resources. 🗝 Here are some key advantages of using a CDN: 👉 *Reduced Latency*: By serving content from servers closer to your users, CDNs significantly reduce load times. 👉 *Improved Bandwidth*: CDNs provide more bandwidth than your servers can offer, handling high traffic volumes with ease. 👉 *Enhanced Security*: CDNs offer robust security features, including DDoS protection and SSL/TLS encryption. 👉 *Increased Reliability*: With distributed servers, CDNs ensure high availability and fault tolerance. 👉 *Easy Set up*: Just add the following code to your application: ``` config.action_controller.asset_host = "cdn.your_application.example" ``` CDNs play a crucial role in enhancing user experience and ensuring the smooth operation of online services. So, when will YOU take your product users on a smooth surf? 🏄♂️ #CDN #ContentDeliveryNetwork #WebPerformance #WebDevelopment #Ecommerce #TechTips #WebSecurity #Scalability #WebOptimization #TechInsights #WebDev

✨ "Great news! Google has confirmed a bug with some reporting in Search Console, causing a drop in valid URLs. No need to panic, it's just a reporting issue on Google's end and won't affect indexing or rankings. Sit tight, they're on it! 💪 #GoogleSearchConsole #BugFixing" 💬 Google Search Console is experiencing a bug that is affecting the accuracy of its reporting. This bug specifically impacts the experience reports, such as core web vitals, mobile usability, HTTPS, and AMP experience reports, by displaying a decrease in the number of valid URLs. Google has acknowledged the issue and is working to resolve it, assuring users that it does not impact their rankings, indexing, or website crawling.