Kao Corporation’s Post

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Contributing to our #ZeroWaste mission: With our iconic hair care brand John Frieda, we have moved away from black plastic, supporting the recyclability of our packaging. “The majority of conventional black plastic packaging is coloured using carbon black pigments which do not enable the pack to be sorted using Near Infra-Red (NIR) technology widely used in plastics recycling”, says Nicola Baeuerle, Director Sustainability. “As a result, black plastic packaging commonly ends up as residue and is disposed of in landfill or incinerated. To support the recyclability of our packaging, we are continually looking to remove black plastic from our packaging and replace it with clear caps and closures.” #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

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Detlef Kreke

- driving innovation & sustainability in luxury packaging for retail & online -

1mo

It's great to see the effort KAO puts into making their packaging recyclable

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