Kantar’s Post

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/euP9eEPu #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/g4-r6edE #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/gXaD3tPq #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/gZxdpjnT #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/eW5c_KSe #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/gTqUqKM7 #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/e6QUWtHn #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/gJUuu9JJ #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/gX92zcT5 #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing

#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://lnkd.in/g-mhEtNu #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing