#KantarBrandZ analysis shows that #Difference is worth paying for, in both a B2C and B2B context. In the simplest terms, that’s because it makes a brand less substitutable. Difference is the most important driver of #Pricing Power for both consumer and B2B brands. Read this article from the 2024 #KantarBrandZ Global Report by Jenny Peters on why Difference matters for B2B marketers: https://loom.ly/uefVZqQ #KantarBrandZ #brandstrategy #marketing #brandbuilding #pricingstrategy #pricing
I'll keep this in mind
This article and more can be found in the #KantarBrandZ Global Report 2024, available via this link: www.kantar.com/campaigns/brandz/global