Kansas City Chiefs’ Post

ATTENTION ADVERTISING AGENCIES: DON'T GET CAUGHT WATCHING THE PAINT DRY. To paraphrase an old advertising agency saying, “The day you win a new account is the day you begin losing it”. This has always been true in the agency business, but never truer than it is today. Whereas client advertisers once hired agencies for years (if not decades) as “Agency-of-Record” (AOR), today they seem to change agencies as fast and thoughtlessly as I change my socks. There are many reasons for this, which I won’t recount here, and I have no solutions to offer unless you hire me as a paid consultant. But I will say to ALL agencies, hire your own dedicated CMO and keep that new business pipeline loaded with new prospects and introductory meetings (not pitches), because the clients you have today might be gone tomorrow and then you’re in trouble. So, write a new biz plan right now and start prospect outreach today, tomorrow, and every day. Because, as the renowned Walter Payton once famously said on his cancer deathbed, "Remember, tomorrow is promised to no one". 😎       

50 years ago, Stephen King wrote a thriller. Only this Stephen King didn't write a scary novel but a 'bible' for strategists like our Head of Strategy Siddhant Lahiri. Sid's devotion to strategy is evident in this piece he has penned for Campaign Asia-Pacific and also running in Campaign US. He reflects on the role of strategy, not by looking back, but forward, with hopes of a brighter future in the face of change. #strategy #creativity #brandstrategy #advertising

LinkedIn probably doesn’t need one more voice chiming in here.  Besides, Michael Farmer has already masterfully explained in “Madison Avenue Manslaughter” how we all got here.  I will say that, at FATFREE, we already “burned the old playbooks and wrote a new one” with our founders striking out “on their own, to build something new, better and more resilient.”  That was 20 years ago. Just sayin’. Plug-in. Turn on. Get FATFREE. Purpose-built for modern marketing. #digitalmarketing #branding #marketing #advertisingandmarketing

BE THE PERSON YOUR DOG THINKS YOU ARE. There's never been more advice available out there for how we can potentially be the best version of ourselves. You can study the Tony Robbins guide, book some time with Gary V, but actually, some of the most helpful hints might be from your best friend and staring at you 😎 Layla Flaherty - Urban Paws UK and Urban Paws Ireland 🐶🐷🐄🐱🐎 i know you get this! Alan Robson. You are about to get this! #lifestyletips #doglovers #Liverpool #pr #marketing

Want to know the secret to winning awards? Well first, you need to do great work. But that’s no secret. The real trick is having strong PR to let the world know we did that work. With the exception of a superbowl spot or two, we probably haven’t seen a single bit of award-winning work out in the wild. We see it in our feeds, shared by the agencies and people and trade magazines and awards shows we follow. And by the way, that’s the first place most of the judges see it too. We never saw Leon the allegedly dead lizard live. We didn’t take the unfiltered history tour at the British museum (we were at the Harry Potter show). And even if we live in New York, we never saw the ubiquitous fearless girl because we work on Madison Avenue and not Wall Street. And PR doesn’t just lead to shiny objects. It attracts clients and talent. We are in the business of selling other people’s products, but the most successful agencies are the ones who also know how to sell themselves. I’m not trying to undermine the value of doing great work. To win awards, the work has to be great. And even if we take awards out of the equation, we should make our work great because we love advertising, we want to do right by our clients, and we take pride in what we do. But if we want to build more successful teams and agencies, the PR has to be just as great. #advertising #awards #leadership

HOT TAKE ALERT 🏆✨ As we dive into TV and film awards season, let's talk about awards in marketing and advertising. My hot take? They don't matter as much as we want to believe. 🤔 Last night on LinkedIn, I came across a post by a creative director on the hunt for their next gig. Despite a trophy case full of awards🏅, he lamented about not being heard at his last agency. Curious, I Googled the award-winning campaigns he mentioned. 🧐 I asked myself: ✅ Did it move the needle towards the client's goals? ✅ Did it help solve the issues they wanted to address? ✅ Did it open up new opportunities for them? They were undeniably stunning and produced for big brands, but here's the catch – they seemed more like 'prestige' work for portfolios than solutions that impacted the client's success. (and as a focus group of one, I had never seen any of it before, even though I had seen plenty of other ads for those same brands) Don't get me wrong, I love it when VisionPoint Marketing's work wins awards. 🎉 It's a celebration of partnership and hard work with our clients. But let's not mistake that validation for proof of good work. Hitting goals, surpassing KPI benchmarks, and empowering the client – those are the metrics that truly matter, in my humble opinion. 💪📈 Winning awards doesn't necessarily mean it was the right work for the client. What's your take on awards? Over-pursued or worth it? Let's discuss! 🔍🏆 #MarketingAwards #Advertising #MetricsThatMatter #ClientSuccess #CreativeIndustry 🚀

The Economist do bloody good #ads. And in remembrance of #HenryKissinger here’s how they translated their humour from #OOH into #tvads - always loved this since seeing it. #advertising #marketing #tvcommercial #tvadvertising #copywriting

How to get selected to serve as a juror for awards shows such as Cannes Lions.

📱 Call Peter Rabbit 📱 Yes, that Peter Rabbit! 🥕 When this ☝️ is firmly at the top of your morning ‘to-do’ list, you immediately know that Easter is early this year. 🐰 If you haven’t already cemented your plans for Easter 2024, why not give Team Tortoise a call today to discuss a campaign to help boost your footfall during the Spring holidays. 🌷 🐾 #marketing #pr #marketingagency #tourism #touristattraction #socialselling #touristattractionagency #talkingtortoiseten #teamtortoise 🐢

"But the fact📑 of the matter is that nothing that’s happened (or will happen) in commerce🛒, culture⛩️, technology👩💻, or politics has changed (or will change) the fundamental nature of strategy🤔 that King articulates. Which is why King’s Planning Guide📝 will continue to have enduring relevance and value. If only we could all (not just planners/strategists) be bothered to know of it and read📘 it." From the need for mess to the unmanageable nature of human behaviour, AMV BBDO's Martin Weigel writes of Stephen King's seminal Planning Guide. Read here: https://lnkd.in/emcqTAsD #StephenKing #PlanningGuide #JWTAdvertising #StephenKingTips #CreativeAdvertising #MarketingStrategies #amvbbdo #commercialcreativity #advertisingguideline