Digital Marketing Specialist | Advertising and Marketing Communications | Digital Design | Program Advisory Committee Member (AMC)
Running paid advertisements without leveraging analytics is like driving with your eyes closed... But successful marketing strategies require a clear sense of direction, which is why I pursued my Google Analytics certification alongside my Google Ads certification. The synergy between Google Ads and Google Analytics is undeniable. Together, they form a powerful duo that empowers marketers to make informed decisions based on data-driven insights. With the recent shift to Google's advanced, AI-driven GA4 reporting model, the importance of mastering these tools has never been more apparent. By staying ahead of the curve and embracing these innovations, I've positioned myself to gain a competitive advantage in today's fast-paced digital landscape. 🔍 Thanks to Google Analytics, I can now confidently uncover insights on consumer acquisition, engagement, and pivotal monetization trends. However, acquiring this level of expertise didn't come without its challenges. 📚 Building this library of new knowledge demanded significant time, schedule adjustments, and late nights. Yet, through perseverance and meticulous time management, I conquered these obstacles and emerged stronger and more knowledgeable than ever before. 💼 Acquiring these new skills has enabled me to become a marketing chameleon that's ready to thrive in dynamic environments. With adaptability at a premium, these tools in my marketing toolkit position me as an invaluable asset for the next phase of my career – wherever it may lead. #Marketing #Analytics #CareerGrowth #Googleanalytics
Chief Executive Officer and Founder, LOC Marketing and Communications | Marketing and Communications Professor, St. Lawrence College | TIAC Top 30 Under 30
5moGreat work, Kally!!!