JW Marriott Phoenix Desert Ridge Resort & Spa’s Post

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◾ Embracing the harmony of modern minimalism and warm ambiance...

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Very strong launch of Belvedere 10, blending traditional and modern codes of luxury. Often luxury spirits tend to play it safe and rely heavily on traditional luxury codes. However, combining both makes Belvedere 10 feel fresh and more interesting. The product taps into traditional codes of luxury like rarity, provenance and superlative craft, but the visual identity and comms play with modern codes of luxury such as minimalist design and light-hearted humour. #luxury #luxurycodes #luxurybrandstrategy

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Looking for CEUs on an interesting topic? Crystal Lighting goes Contemporary

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The Dalton team did some amazing work in the Heritage Gallery at the Porsche Experience Center Atlanta. With such beautifully engineered automobiles in the space, it can be a daunting task to design the environmental graphics. Fortunately, our team made very smart choices to enliven the space and capture the essence of the Porsche experience. - The first collaborative decision with the client was to change the storyline from one about the "features" of Porsche automobiles to one about the "feelings" of the Porsche experience. - Next, our team made very simple, but incredibly powerful, updates to how the graphic spaces were used. From breaking up graphic panels that were previously duplicated to extending a graphic across an adjacent wall that was previously left blank. - The final touch was a complete rethinking of the gallery cards which previously featured only technical specifications and short historical notes about each automobile. Quotations from the individual owners who graciously lend their vehicles to the Heritage Gallery are now the prominently featured headlines about each automobile. The end result is a powerfully engaging space that is relatable to visitors across the spectrum--from owners with multiple Porsche automobiles to the newest aspiring fans. #environmentaldesign #environmentalgraphicdesign #brandedenvironments #environmentalgraphics #experientialdesign #design #creatives #whatinspiresme

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