Justin Clark, CTA’s Post

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San Antonian | Nonprofit leader | Sales/Marketing Expert | Dog/Cat dad

Why are insurance companies so good at world-building? Some of the most recognizable characters in advertising are from insurance companies. Jake from State Farm, LIMU Emu and Doug, Geico Gecko, Flo from Progressive, etc. I just saw a Geico commercial where they’re bringing back the caveman. I can’t think of another industry as “character” heavy as insurance. What is it about insurance that lends itself to these intricate worlds? #marketingthoughts #spokescharacter

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