Tech companies are beginning to push the boundaries of innovation in a way they haven’t for decades. But leaders are missing the mark if they think it's just technology challenges they need to solve. “That’s because tech problems are never just tech problems—they’re also technology adoption problems. Without adoption, all you’ve got is a cool new thing that no one wants.” - Dev Patnaik In his latest Forbes article, @Dev Patnaik dives into why it takes more than just tech innovation to make a product stick. A focus on a blend of innovation and customer preferences is essential in forming an effective strategy.
The new CEO of GM’s autonomous vehicle maker Cruise has no experience in the auto industry and knows far more about video gaming than selling cars. And he’s an excellent pick for the job. We’re entering an era in which tech companies are pushing the boundaries on innovation in a way we haven’t seen in decades. The past few years have seen the rise of generative AI, autonomous vehicles, and advances in renewable energy tech like electric car batteries and solar panels. And with this comes making sure to have tech expertise in their C-suite. In my latest Forbes article, I dive into why it’s not enough for tech companies to just focus on innovation to win the game, they also need to meet customers where they are and demonstrate a deep care for what the customer wants. Leaders are missing a crucial piece of the puzzle if they think that solving technology challenges is sufficient for success. That’s because tech problems are never just tech problems—they’re also technology adoption problems. Without adoption, all you’ve got is a cool new thing that no one wants. It’s vital to pay careful attention to how customers and society at large feel about an innovation and to then tailor products and services that meet people where they are, rather than where you want them to be. Those who hyper focus on their tech and where it can go next without simultaneously thinking about their customers’ preferences are in for a rude awakening when no one wants their products. https://lnkd.in/gRsYNBg2
Innovation Strategist
1moThis message is super important for tech companies to remember when trying to differentiate themselves from their competitors in this race to come out with the coolest new thing. Awesome thinking Dev!