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The market is fragmenting in a way we have never seen before. In the latest episode of The Jump Podcast, Dev Patnaik and Michelle Loret de Mola explain how microtribes are wrecking company growth plans, and how companies need to fundamentally rethink their approach to innovation. 🎙️Episode Highlights: - Catering to the Masses is Dead: The fundamental innovation strategy companies have been relying on for decades isn’t working anymore. - It’s About Identify: Consumers don’t want customizable products; they want more niche services they identify with. - Many Small Bets Win: Rather than looking for a billion-dollar idea, it may be important to find ten or twenty $100 million ideas. - Organize by Segments, Not Products: Corporations need to start designing their business models to separate company cultures, creating an army of piranhas rather than a giant great white shark. 🔗 Spotify --> https://lnkd.in/g3qTEmb9 🔗 Apple --> https://lnkd.in/gZSv-9TZ #growth #innovation #strategy #growthstrategy #microtribes #companyculture

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