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“There seems to be something really interesting with the way Apple is getting involved [in the AI race]. We're learning a few things from them, mainly that it's about one: focusing that strategy around what your strengths are and two: focusing it on key business challenges.” - Dev Patnaik Dev Patnaik and Michelle Loret de Mola discuss what every leader can take way from Apple’s approach to AI on the Jump Podcast this week. Business leaders are scrambling to respond to the quick rise of AI. Some leaders are procrastinating while others are betting the house. Many scattershot solutions in the hopes that one sticks. And then you have Apple. Companies can take a page from Apple’s book on how to get in the game with AI. First, take advantage of strengths and capabilities to craft a unique and effective AI strategy. 1.     Take advantage of strong products and services you already have. • Apple integrated AI into MacOS and iOS, making it accessible to everyone holding an iPhone. 2.     Prioritize user experience.  • Tim Cook says the goal is to make “your most personal products even more useful and delightful.” • The system will summarize, prioritize, and rewrite messages and emails. 3.     Design proprietary software to get ahead of competitors. • Unlike other companies adopting AI, Apple prevented dependency on chipmakers like Nvidia. 4.     Differentiate by showing you care about your consumer’s concerns.  • Apple focused the majority of its presentation on how consumer data will be protected. Second, use AI to solve your most pressing strategic challenges. Apple has been struggling with stagnant iPhone prices, lack of consumer connection outside of screens, retention of technical talent, and support from public markets. The company’s AI strategy tackles each of these problems. 🔗 Spotify --> https://lnkd.in/g_DQDQt5 🔗 Apple --> https://lnkd.in/gxkvGkXW #innovation #AI #AIconference #Apple #AIstrategy #businesschallenges

A Real Approach to Artificial Intelligence

A Real Approach to Artificial Intelligence

https://spotify.com

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