The Key to Challenger Brands' Success? 🔑
Evolving and innovating.
And Dash Water relaunching their popular Grapefruit flavour is the proof you need.
Here’s what happened…
🍊Last summer, Dash launched Grapefruit as a 300,000 limited-run summer flavour.
🍊The response was unbelievable, reaching the highest rate of sales of all Dash flavours in its first month.
🍊Recognising its popularity, they’ve now expanded their range to include this fan-favourite permanently.
But the innovation doesn't stop there.
Dash recently introduced 'Big Dash' cans, sized at 500ml, in two of their most popular flavours that are now available at Waitrose. This is innovation of a different kind…not just a bigger can but solving the identified opportunity within meal deals.
By staying responsive to what their customer wants, and taking action to expand their product line, they’ve maintained their position as a brand to watch in the beverage market.
Cheers to Dash Water 💦
Want to chat about taking a strategic approach to NPD? Drop me a DM or get in touch from the link in the comments. #fmcg #challengerbrands #insighttoimpact Andrew Cope Huw Davies
