Cultural Insights & Trend Forecasting for Strategy and Innovation ► Translating Cultural Signals into Insightful and Authentic Marketing Strategies
On the flip-side of the NA beverage trend is the "hardening" of previously soft beverages: hard seltzer, hard Mountain Dew, Simply Spiked (hard Simply Orange Juice)... even Eggo Brunch which tastes like maple syrup, butter, and bacon, and contains 20% alcohol per volume (!). Regulators are now questioning if this traditionally kid-friendly drinks blur the line too much. https://lnkd.in/gBVV85Zd #beverages #beverageindustry #consumertrends
Public Relations, Content Marketing, Social Media
12moMy thought exactly! They may be in different sections of the grocery store to avoid confusion. But sitting side by side in the fridge, they look more like competing juice brands than juice and its boozy cousin.