Julia Labaton’s Post

In today's media-driven world, how you present yourself can make all the difference. In our recent blog post, we dive into the power of presentation and provide actionable tips to help you speak with purpose and network effectively. Level up your leadership skills and build strong connections - click the link below to learn more! https://lnkd.in/em3nAsQu #presentation #networking #mediatraining #leadership #communication

Should you go big, boutique or freelance? 🤔 If you're considering starting your own PR agency, understanding the nuances of each model is crucial. Here are five key things to consider: 𝗖𝗵𝗼𝗼𝘀𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹: 𝗕𝗶𝗴, 𝗕𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗼𝗿 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲 • Go Big: Larger teams with broad expertise but high overhead costs. • Boutique: Specialized focus, niche expertise, and closer client relationships. • Freelance: Maximum flexibility, but resource constraints and variable income can be challenging. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 Know who your ideal clients are. Are you targeting large corporations, niche industries, or local businesses? Defining your audience helps determine your approach and structure. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮 𝗖𝗹𝗲𝗮𝗿 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 Identify what makes your agency stand out. Whether it's specialized industry knowledge, a unique service offering, or a commitment to personalized service, you need to communicate why clients should choose you. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗦𝗼𝗹𝗶𝗱 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 Building relationships is key to success in PR. Whether through collaborations, joining industry groups like PRBI, or connecting with past clients, your network will be essential to securing and expanding business. 𝗣𝗹𝗮𝗻 𝗳𝗼𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 Have a clear business plan that outlines how you'll grow—whether that’s expanding your team, developing new services, or expanding into new markets. Remember that both opportunities and challenges will arise, so plan accordingly! Which model would you choose, and why? Let us know in the comments! 💬

Four ways ways Kamala Harris effectively used body language on the debate stage. ✅She initiated a handshake, crossing over into her opponent's turf to introduce herself. It was the first of several physical and verbal power moves witnessed last night. ✅The VP's facial reactions while her opponent spoke communicated volumes and was dynamic. (Always key for interview subjects to keep a smile, nod and appear to stay engaged in between speaking). ✅Harris used her hands in the camera frame to emphasize points and project energy. ✅The Vice President looked right into the camera to address the viewing audience more than she spoke to the moderators. She knew she had to define herself to voters more than her better-known opponent. 🧍♀️🧍♂️Full body (knowing how to to use the stage by visiting the opponent's turf); 👩🏽👨🏻Face (making use of on-camera expressions in between speaking); 🙌🏻Hands (underscoring the message and bringing energy into responses with hand gestures); 👀Eyes (connecting with viewers by knowing where to look). Both candidates have a large block of unmovable supporters. But whether the debate will actually demonstrably change undecided voters' minds could come down to the power of body language. ------ 💫I'm Jeanne Meyer, communications coach. I increase the value of businesses, organizations and people via more powerful and effective communications.💫 #strategiccommunications #communications #debate #mediatraining #presentationtraining

An intro to Binishells and its many advantages over traditional construction

Companies who delay getting out in front of a crisis and show empathy for customers or consumers not only risk a reputational knock; it can seriously dent valuation and trust. Intel Corporation learned that the hard way 30 years ago. And when the company ultimately did the right thing, the marketplace responded positively. What they did likely inspired other companies to change how they operate in a crisis situation by addressing issues head on and pre-emptively showing customers some love. Here's what went down: Intel launched its faster Pentium processor in 1993. Ten months later, in June 1994, an academic found a flaw in the processor that would potentially affect calculations in scientific and engineering applications. Intel did not disclose the flaw report. The academic posted details about the flaw in an online forum four months later, and when customers confronted Intel about it, the company initially downplayed it and stated that the likelihood of encountering the bug was super low. They offered replacement processors only after users contacted them and could demonstrate that they were affected by the problem. Intel's response did NOT engender customer love. In fact, the company faced a backlash, negative press, and a 10% stock price hit. The New York Times first reported on the flaw in November and did several follow up stories about it. The company did not change its replacement policy. Then the Times reported on the backlash in Dec. 17, 1994 in a story headlined: "The Pentium Flaw: An Error in the Pentium Chip is Creating a Storm for Intel." Three days later, Intel capitulated, and finally announced it would unconditionally replace the Pentium processor. It had an immediate, positive impact on its stock price. It took six months from the first flaw report to Intel's decision to offer this replacement. The company disclosed to investors that it cost $475 million (costs for the replacements, additional customer service and augmented PR service to deal with this slow burn crisis). That doesn't include the 10% decline in stock valuation. Intel's stock price immediately started to climb back up after it embraced transparency, owned the issue and offered the unconditional replacement (but it took five months to fully rebound). It was a big lesson learned by CEO Andy Grove, and corporate board rooms world wide. Since then, enlightened companies taking the long view have wisely embraced transparency, speed and empathy to manage a product or service flaw or other crisis situations. Does your business have a crisis playbook? You should. This type of scenario planning and prep for times when internal or external factors can make things turn pear-shaped can be an important investment, ahead of need. As a communications pro who's led comms at three public companies and advised dozens more, I am here to help! #crisismanagement #crisiscommunication

🎙️ Me to CEO: “I’m going to put you on the spot for a minute.” CEO: “Ok, shoot.” 😐 Me: “You get to *write one headline* about your tech company that will appear in a top tier business publication of your choice in Q1. What does it say?” CEO: 🤔 Me: 🫤 NOTE: I tend to ask this question of PR prospects toward the end of intro meetings. That’s usually when the convo gets very real very fast. Because: Sometimes the CMO/CEO has a crystal clear vision and answer — not wordsmithed, mind you, but the gist is rock solid. That tells me they’ve put in the work on strategic narrative, and now it’s just about strategic PR execution. Other times there are very long, sometimes awkward pauses… CEO: “Hmm, that’s a good question…” or “that’s a hard one to answer, because…” 🤷♀️ And that’s ok. It’s more common than you’d think. But for the PR agency it means there’s a decent amount of up front messaging work to nail the story for media consumption. In either case it’s a great barometer. Because once we’ve nailed that headline together, we can reverse engineer a PR program to map to that outcome. You can’t achieve what you don’t visualize and work toward. That’s not just “LinkedIn wisdom”. It’s a stone cold fact. This is the way ✊ #publicrelations #techpr 👇

Them: “What are we going to do about TikTok?” Me: “What do you mean?” Them: “Oh, you haven’t been following the news?” Me: “I have.” Them: “The ban…” Me: “Oh. The ban that AT SOONEST goes into effect in 9 months? On a platform where people have skyrocketed their visibility and bottom line in 24 hours on one video or through our 60 day build? Or where the last nine months transformed business for myself and my clients and I plan to replicate that success? I’m going to double down while everyone else runs prematurely. I’m going to pitch businesses to start their TikTok today or tomorrow and see just what we can build in 9 WHOLE MONTHS - even more with the open spaces from people in their industry leaving early. I’m going to build and monetize and help my clients do the same.” Now, are the best strategies omnichannel? They are. Should you ever have all your eggs in one platform. You shouldn’t. It is essential to build a full funnel and own your list and not hold people as followers on social? Yes. Would I have told you that nine months ago and in 9 months? Yes. And does all that add up to running into the arms of the guru who sent you the fear-driven email or social post to buy their course and save yourself because TikTok is over? Only if that’s your style. Here’s my pitch: I’m here to help you build community, relevance, impact, and money on TikTok. A lot of it. Maybe for 9 months. Maybe longer. We’ll build smart so you’re covered regardless, but let’s not leave early.