Julia Samodurova’s Post

View profile for Julia Samodurova, graphic

Founder | Growth Advisor | Rocket Internet & Lazada alum

I'm checking out Virtual Wardrobe 👗 🤖 apps. They are cool 😍 But are they a game-changer? Let's look at your average fashion #ecommerce funnel. Bounce rate 50% (yup, I still can't bring myself to say engagement rate 😁 ) Product page (PDP) to add-to-cart (ATC) 15% Cart abandonment 80% With these apps, you are moving a needle on PDP >> ATC but not solving the biggest issue 🤧 Relevance and product discovery. So while these apps are great IMO the gold 💰 is in search, feed optimization, and product recommendations. Especially if we talk about marketplaces.

To view or add a comment, sign in

Explore topics