JuiChung Chang’s Post

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RD senior litho-overlay metrology engineer at TSMC

the rules are mainly correct but they can differ from department to department and person to person🧍🧍♀️

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VP Digital Value Creation @ Qualcomm | AI, Digital Transformation, Wharton

A Surprising Secret Behind Taiwan's High-Tech and Semiconductor Success: Kuai Kuai (乖乖) culture?! I just returned from Taiwan trip last week – and I am deeply grateful to SPIL and ASE, Taiwan's leading OSAT companies, for their warm hospitality and their collaboration in Advanced Testing and Packaging solutions. Their commitment to co-innovation, specially in adopting our advanced AI/ML solutions, was truly inspiring. 💭 Yet, amidst this landscape of cutting-edge technology and scientific breakthroughs, I stumbled upon a delightful local tradition that charmingly contrasts with the high stakes of semiconductor manufacturing: the Kuai Kuai culture. 💚 🇹🇼 Taiwan is renowned for its formidable position in the semiconductor industry, a testament to relentless scientific breakthroughs, exceptional process control, and a continuous improvement mindset. However, it was fascinating to discover that alongside these technological advancements, there's a playful reverence for the green bags of Kuai Kuai chips, believed to keep systems well-behaved and obedient. At TSMC, this belief is celebrated with a special edition Kuai Kuai bags, a nod to its cultural significance and a morale booster for the teams. During my visit, I learned how these green bags are placed strategically around facilities to foster good luck. For instance, in server rooms and labs, where the stakes are high, a green Kuai Kuai bag can often be found perched near critical systems, a symbol of good fortune and smooth operations – and there are specific rules to follow: 1️⃣ Never eat the Kuai Kuai that is protecting your equipment, 2️⃣ Carefully dispose it before expiration 3️⃣ Only use the GREEN bags – for error-free operations . While a bag of green Kuai Kuai is no substitute for the rigorous demands of scientific innovation, process discipline, and advanced systems, embracing this cultural icon was a delightful discovery in Taiwan. It serves as a reminder that in the heart of technology, there's always room for a bit of fun 😁 and tradition.

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