JPW Communications’ Post

We love a plan! In our Planning your Public Engagement session you will be introduced to using a logic model. In this practical session, we’ll use this tool in exercises that will allow you to think about why you want to engage, the outcomes and impact you want to achieve, who you want to engage with and how to reach them. We’ll look at how to run your project efficiently and how you might evaluate to learn and evidence your success. We’ll also consider the places you run events in, the resources you might need, tips on event planning and how you can make your engagement more inclusive. The course will be run by members of the Public Engagement team and we will provide information on how we support public engagement across the University. Book now on to the next session now: https://bit.ly/3QeEJmg

We've recently been conducting some research into DE&I initiatives. 78.6% of positives see DE&I as an important focus over the next 18 months! So what is your business doing to take your DE&I initiatives from tick box exercises into practical actions? If you need some support, jump on the RecOps Stratgy and download our checklist for 'Creating an Inclusive Culture' for FREE!

If ever there was a moment to appreciate the critical role internal comms and behaviours play and their impact on your organisation, it's now. Sunak's comments this week that Britain is descending into “mob rule" is a tadge rich. Watching politicians of all shades' (who are on our pay roll), language and behaviour spiral into an increasingly aggressive Parliamental playground is truly concerning. It sets a tone for the whole country. No wonder Galloway won in Rochdale 🙈 From a consultancy perspective, and IMHO, those businesses and brands that don't take proper care of their internal comms and make sure it's: 1.) Born out of authentic brand and biz truths, with leaders setting the touchstone with their behaviours & 2.) Is fully and genuinely aligned with all your external comms Will. Fail. Bottom. Line. The Fourth Angel has developed a new model to audit and address this issue. If you're interested in hearing more, PM me or email me: [email protected]

🤩 Wow! We’ve (just about) had chance to recover from Friday in Leeds when we were joined at our latest in-person Communications Collaboration event by enthusiastic Yorkshire comms folk. In these sessions we bring together communicators working for public sector organisations from across a region to discuss a unifying theme. We invite top speakers to provide learning opportunities & then turn theory into practice by workshopping plans to tackle specific real-life issues. On Friday the overarching theme was engagement with young people & the workshops covered smoking cessation, family support services, & civic engagement & environmental awareness. Thanks to Danni Clayton & her team at Leeds City Council for going above & beyond to organise & host. And to the contributors who made it such a fantastic day: Darren Caveney: with his inspiring presentation on how to deliver killer campaigns. Alex Waddington: making data relatable to comms brains so we can nail research & evaluation. Antonia Dixey: for showing us why engaging young people is so important & how we can all do it better. And our own John Paul Danon & Matthew Kilpatrick: drawing on the 1000+ campaigns we’ve delivered for the public sector to set out the best tactics & channels for the lowest cost per outcome. As Darren said in his presentation, it’s hard to start from a blank page. So in the comments bit there’s a link to the free resource he mentioned featuring 600+ campaign award submissions & case studies to help kickstart your thinking.

If you're free this Wednesday over lunch (1pm), join us for an insightful webinar as we continue to discuss the importance of communicating progress over perfection

If your message fails to resonate, it won't connect. Developing messaging rooted in insights and reflective of your audience's voice is crucial; otherwise, your brand risks being disregarded or, worse, criticized as arrogant, insensitive and/or harmful. BEST: Prioritizing messaging BY equity-deserving groups GOOD: working collaboratively - WITH AVOID: directing messaging AT equity-deserving groups. This can be perceived as offensive and condescending.

In marketing and communications, the concept of meaningful engagement is more than ticking boxes; it’s about building relationships and fostering genuine connections through authenticity, representation, and inclusivity at its core. Read the article here! https://lnkd.in/e5cy8ciF

Today is 7-11. Have you gotten your free Slurpee 🥤 yet? Grab one and mark your calendars for Public Relations Society of America - OKC Chapter's upcoming program. The core of every brand is the ‘why’ that drives the business forward. 7-Eleven’s founder, Joe C. Thompson Jr., said it best: “Give the customers what they want, when and where they want it.” Not only does 7-Eleven provide the essentials, but they also serve as their customers’ “ingenious accomplice” – their trusty companion they can count on to take on the unpredictability of life.  Join Dea Pennington, 7-Eleven’s Director of Internal & Operations Communications for a presentation about the importance of living the brand’s purpose from the inside out. Get an inside look at how the world’s largest convenience store empowers Franchisees and Employees to take action to drive business results. Learn more: https://lnkd.in/gpi7XJD2

In the public sector, we often stick too rigidly to established ways of doing things because we're afraid of the repercussions of taking risks. Unfortunately, this doesn't always lead to the best decisions (or campaigns). Sometimes, we need to think outside the box to find better solutions… In a webinar with adman, Rory Sutherland, we learned 10 ways to change behaviours in public service. Link in comments 👇 #Westco #communications #publicservice

🚨 #NEW PMA is delighted to offer a new service for our members: 🧐 PSM: An Introduction is a presentation provided by PMA to new staff and recruits at our member broadcasters at their request. In this 1-hour presentation, we'll: ➡ guide new recruits through the history of public media, what distinguishes it from other media companies, and why it remains so essential today. ➡ contextualise your broadcaster within a global context and illustrate how they now belong to a global network of public service media. ➡ detail the key pillars of public service media – from accountability to transparency, value to impartiality ➡ explain the mechanisms which ensure public service media remains independent and trusted Interested? Find out how to request this service 👇 https://lnkd.in/ep97GxRY