JP McCary’s Post

In the world of shampoo, consumers know exactly what they want - and some brands are quick to promise it to them. We dove deep into consumer reviews to uncover which brands are actually delivering. Discover how brands like TRESemme, Function of Beauty, and Aussie are stacking up against the marketing hype. In today's InsightsWire, find out what's really driving the consumer conversations. https://lnkd.in/gcmFeP2d

Generational perceptions of beauty are crucial in #marketing. Understanding these perceptions allows brands to tailor their products and messaging to meet the unique expectations and values of different age groups, enhancing engagement and loyalty. (*above is written in collaboration with #AI)

SIVO, Inc. appreciates our Insights friends at Ulta Beauty for striving to truly understanding their customers' perceptions and needs! They have been studying generational perceptions of beauty and found that younger generations—specifically Gen Z and Gen Alpha—each have their own definition of beauty, but both have been found to agree on the notion that beauty is fun. Gen Z looks at the topic as being one’s authentic self, while Gen Alpha’s version is molded by their parent’s values with self-care being at the center. Fascinating insights that have big implications for how Ulta serves their next generation of customers with age-appropriate products and services. Reach out to the SIVO team at [email protected] to understand generational differences and perceptions of your industry, brands and products. #consumerexperience #consumerperceptions #marketresearch #generationaldifferences #marketinsights

R Alexandra Keith on Balancing Tradition with Transformation in the Global Beauty Market P&G Beauty’s Chief Executive Officer Alex Keith sat down with Shop Talk Europe’s Content Vice President Rebecca Bemhena, to discuss how brands like Old Spice and Head & Shoulders deliver growth over time for all stakeholders. Constantly and deeply understanding consumer needs is crucial to how legacy beauty brands like Head & Shoulders, Pantene and Old Spice balance tradition with innovation to lead market growth over time. P&G Beauty’s Chief Executive Officer Alex Keith discussed this approach at #ShoptalkEurope, an annual event uniting Europe’s most senior retail and brand decision-makers for forward-thinking discussions on the technologies, trends and transformations impacting what consumers discover, shop for and buy. Read more here 👇 https://lnkd.in/eQtVFwH4

How to Build (or Scale) a Hair Product in 2024 from Boldify founder 💁🏻♀️ 1. Get really good at Amazon 2. Lean on TikTok for brand awareness 3. Make a social-sharing friendly product 4. There's always room to innovate Full post below with a lot of great takeaways! 💡 #CPG #DigitalMarketing #SocialSelling #SocialMedia

HAIR CARE PANEL: 🌟 Attention agencies who support the hair care industry! 🌟 Are you looking for meticulous market insights for your hair care products? MHN's Hair Care Panel is your gateway to comprehensive consumer feedback. Our database houses dedicated individuals deeply committed to sharing their experiences and preferences, ensuring a thorough understanding of your target audience. Whether refining formulas or launching new lines, our panelists provide invaluable input to guide your strategic decisions. Don't overlook this invaluable resource. Connect with MHN today to unlock the key to informed product development. #MHNInsights #HairCarePanel #MarketResearch #DataDrivenDecisions 💇♀️💇♂️📊

I learned about Mielle when I started taking my natural hair care journey seriously in 2015. Watching their brand grow has been one of my greatest pleasures in marketing. Mielle Organics is experiencing incredible growth in the natural hair care space. Their focus on high-quality, effective formulas resonates deeply with the curly community. One pivotal reason behind their remarkable success is their ingenious user-generated content (UGC) strategy. Mielle doesn't just sell products; they empower their customers to become brand ambassadors. This fosters an authentic connection, as customers showcase their stunning results and genuine love for the products. This authenticity is a powerful tool, building trust and fostering a sense of community among potential customers. To mark their 10th year anniversary, Mielle Organics is throwing a massive $7 sale on all products. This is not just a sale; it's a golden opportunity for those who are curious about the brand to experience their bestsellers at an unbeatable price. Here's why I love this approach: ✨ #UGC builds trust and relatability. Seeing diverse hair representation and creators you typically follow promoting the products and having accurate results cements the trust. ✨ It fosters community. UGC creates a space for conversation and connection among natural hair enthusiasts. ✨ The $7 sale leverages the power of UGC. By showcasing UGC alongside the sale, Mielle capitalizes on the positive sentiment and encourages first-time purchases. If you're looking for a brand that celebrates natural beauty and effectively leverages social proof, Mielle Organics is definitely worth checking out. #UserGeneratedContent #CustomerContent #SocialProof #AuthenticMarketing #InfluencerMarketing #SocialMediaMarketing #ContentMarketing

Online businesses need to prepare for the holiday season too. Cory Varona-Corniel, MBA, Co-Founder of high-end curly care company OCOA - Curly Hair Care, says "Over the holidays, we will turn our online storefront into a shop with special seasonal bundles and images. We use holiday themes and incorporate user-generated content showcasing hairstyle ideas and winter hair care tips." What are some of the things you’re doing this holiday shopping season to motivate customers to #ShopSmall? #AmexBusiness

👀 Check out this ad on natural hair darkening we found inside VidTao. Its estimated ad spend is over 540k USD! Here's the combo of the ad elements that makes it successful: 👉 Problem-Solution Approach: The ad begins by highlighting a common problem (gray hair) and offers a solution (all-natural darkening shampoo) to address it. 👉 Emphasis on Benefits: The ad focuses on the benefits of using the product, such as looking younger, feeling more confident, and saving money compared to salon visits. 👉 Social Proof: Testimonials from satisfied customers are included to provide social proof and build credibility for the product. 👉 Ease of Use: The ad highlights the simplicity of using the product, making it appealing for those seeking a convenient solution. 👉 Natural Ingredients: Emphasizing that the product is made with all-natural ingredients appeals to viewers who prefer gentler, more natural hair care options. Go here to see ALL of this advertiser's YouTube ads inside VidTao👇 https://lnkd.in/d-Duc--f #VidTao #DirectResponse #Advertising #DigitalMarketing #YouTube #YouTubeAds

Massive round of applause to Gymshark for this advert, which shows a wonderful example of a real person.... someone with a common skin condition. Did you know that 60% of the UK population will experience a skin condition during their lifetime. I'm one of them, and it's great to see someone like me represented in advertising. I'm pretty sure this model has psoriasis. A very common skin condition affecting around 1.3 million people in the UK. Psoriasis occurs when your skin replaces itself every 3 to 7 days, rather than every 3 to 4 weeks. This leads to areas where skin cells build up into patches, and these patches are psoriasis. They are itchy and irritating, but they aren't contagious - something I wish more people were educated and less ignorant about! Bravo to Gymshark for keeping it real. And bravo to this model for having the confidence to be proud of the skin she's in. More of this please! #Psoriasis #Advertising #SkinConditions #GymShark ----------------------------------------------------------------------- I'm Dee. I’m a communications specialist for healthcare and tech/cyber/data companies. I also design and run digital campaigns and events. And I when I'm not doing that, I'm on here, bugging the shit out of everyone to take care of their health and wellbeing. You can see more on my website https://lnkd.in/eNBc3JqV or you can email me on [email protected] Now booking new projects from mid-Sept 2024 onwards! ----------------------------------------------------------------------------