Joy A.’s Post

I might be biased, but this could be my favorite panel of the day! 🙃 Join us at TechChicago Day to hear from top global marketing leaders as they share their insights on navigating the evolving landscape of marketing with Generative AI, consumer engagement, analytics, and more! Don't miss out on these valuable perspectives.

#CES2024 - here are my top 6 insights from the week, as it comes to innovation in the space of #advertising #media #tech : 1️⃣ Sequenced OOH: digital out of home is becoming an interesting option for brands, who seek to engage consumers outside of the traditional, cluttered screens. The ability to sequence exposures across OOH screens (e.g. from elevator, to car, to sport bars and back) can drive new ad experiences. 2️⃣ Creative prediction: while genAI is simplifying the way creative ideas and assets are produced and adapted at scale, there is still the need to predict what creative will perform better by brand, audience and channel. New AI-based tools leverage LLM for this purpose. 3️⃣ Payments and financial optimization: with the ever-growing complexity of programmatic buying, brands start looking into optimizing stewardship and finance extra costs, to fix the manual nature of payments with dedicated tech and drive media supply chain financing. 4️⃣ Declarative data: with cookie deprecation and the bigger role 1P data play, brands start engaging consumers with dynamic surveys, to understand their evolving needs, drive education, tailor product offering, while also optimizing marketing spend with new insights. 5️⃣ Campaign governance: brands start realizing the importance of validating media campaigns are set up correctly, in accordance to best practices by platform. This can ensure media investments maximize efficiency, effectiveness and brand safety. 6️⃣ Measurement prioritization: the proliferation of measurement solutions (attention, fraud, on-target, etc.) prompted brands to wonder how to prioritize what drives business results. New tools can help understand, prioritize and complement their measurement efforts. Is the above consistent with the innovation insights you’ve heard/discussed at CES? Any additional thoughts/inspirations that called your attention? I’m preparing a detailed 1-pager that expands on the topics above. Happy to share, if interested in reading more - just leave a comment and I’ll send when ready.

Top 5 adtech tools this week: From #AI-enhanced #media buying decisioning to carbon-busting DOOH #measurement tools, here’s our round up of new ways to power up your #tech stack. Each week, the PMW editorial team selects five of the latest product releases from the #adtech and #martech worlds. Read our verdict on why they made the cut – and why you should pay attention – in the link in comments. This week:  Yahoo Advertising: AI-powered ‘Blueprint’ tool to boost ad performance and optimisation Scope3: expanding carbon measurement tools to DOOH ads Amplified Intelligence: new channel and format-level attention benchmarks Publicis Sapient: PS Hummingbird AI tool for clients supported by Microsoft Reload Digital: now powered by s360 after acquisition to level up e-commerce tools Yahoo, Elizabeth Herbst-Brady, Novus Media, Patrick Fitzell, Brian O'Kelley, Karen Nelson-Field PhD, Nigel Vaz, Kelly Rogan, Adam Clarke #ecommerce #retail #advertising #marketing #performancemarketing

You heard it here first, CES is entering a new era.   GMR’s Chief Experience Officer Max Lenderman is sharing how CES has evolved into a deeper and more thoughtful event over the past few years. He is also touching on his favorite aspects and major takeaways from #CES2024 and highlighting his predictions for the future of technology. #CES #CES2024 #Experience #Technology

The digital landscape presents both immense opportunities and significant challenges for advertisers this year. I'm seeing a surge in the creative expansion of rich media formats, steering consumer engagement into uncharted territories. But as the founder and chief product officer of a company that stands on the front lines of this evolution, I know that this growth triggers a towering expectation for performance for both agencies and enterprises. You’re tasked with launching multifaceted campaigns and curating deeply personalized experiences, all while navigating the tightrope of privacy and brand safety. Multichannel strategies are not just about outreach anymore either—they are about building bridges across numerous platforms with unrivaled efficiency. In this pivotal time, the role of both automation and AI becomes not just an add-on, but a necessity—allowing us to synthesize and execute on data-driven insights at scale. Join me on this journey and let’s reshape the way we connect with our audience in an upcoming partner webinar with Ad Age on February 20 with my friend and colleague, Andy MacLeay. Register for the free webcast via the link in my comments. #AdTech #AdAge #MultichannelStrategy #DigitalAdvertising

📌 What's the importance of #digitalmedia?Why we need the adaptation of digital media? 1.The importance of digital media in the modern world can’t be understated. Digital media has revolutionized how people communicate, engage, and receive information. It has changed the way we live, work, play, and even think. With its unprecedented reach and potential, digital media is making a significant impact on society as a whole.   2.Digital media offers unparalleled access to information, entertainment, and real-time conversations. It allows for cross-cultural engagement and the sharing of ideas across different mediums, from websites to social media platforms. This increased connectivity brings about improved collaboration, which is beneficial to businesses, consumers, and individuals in many ways.   3.Digital media also has a powerful influence on the way people make decisions. Through targeted advertising, companies can now target their customers more efficiently, providing them with relevant information and tailored experiences based on individual preferences. This increases engagement and customer loyalty, which leads to increased conversions and ultimately, sales.   4.Moreover, digital media opens up new possibilities for creativity and innovation. By harnessing the power of data and machine learning, organizations can develop new products and services that are more efficient, personalized, and user-friendly. This not only benefits businesses but also enhances the user experience, allowing people to get more out of technology.   5.Digital media has the potential to shape our future in positive ways. As it becomes even more accessible and affordable, more people will have access to its endless possibilities. Whether used for leisure, work, or to learn, digital media can help improve our lives in many ways. We’re only beginning to scratch the surface of what’s possible, and there’s no telling what the future holds. In conclusion,we can say that our modern world can't go without digital media! 🕛 🌍 #digitalmarketing #digitalmedia #socvialmediamarketing #digitalmarketer

Oh #CES. You got me again. After years of over-promising and under-delivering, you are finally back in my heart and mind. Why? Because you’re changing and growing, getting deeper and more thoughtful. I like how you’ve entered this new phase in your life. To me this year's CES was wonderfully divided into two marketplaces for my industry: ·     On the trade show floor, a marketplace of innovative products and brand displays ·     In the hotel suites, a marketplace of innovative ideas and human trends The yin-yang interplay is fascinating to correlate. Thousands of people meeting, discussing, transacting and trying to understand what humans want and what humans do. As Shelly Palmer reminded the room full of C-suite brand and agency leaders at Omnicom Media Group’s invite-only “Transformation Experience” event: “Technology is meaningless if it doesn’t induce behavior change.” Amen, sir. It’s behavior change that agency folks are trying to predict, analyze and leverage. And the filter that is being used for this is….experience. Humans are now the creators, curators and critics of brand experiences. The audience is the media. And the experience is the message. But since CES is all about predicting the future, here’s a few things to consider: 👇 1) The deprecation of the third-party cookie is going to f*&k up a lot of marketers’ plans this year 2)  Retail media will emerge as a dominant player as the above takes shape 3)  Clean data rooms, first-party data and moatable (proprietary) data combined running LLM models will create brand and agency winners and losers faster and harder #theexperienceisthemessage GMR Marketing

In the ever-evolving realm of digital marketing, the landscape is constantly shifting. The impending demise of third-party cookies has sent shockwaves through the industry. Though the cookieless era may seem like uncharted territory, it's also an opportunity to rethink marketing strategies and embrace new technologies. By focusing on first-party data, leveraging data collaboration platforms, and exploring innovative marketing channels, brands can thrive in this evolving landscape. While first-party data is essential, it's not always enough. To truly understand their customers and reach new audiences, marketers need to collaborate with partners. By collaborating with partners, marketers can expand their data sets, gain insights into new customer segments, and reach a wider audience. This collaboration will be key to success, as brands work together to create a seamless and personalized customer experience across all channels. The cookieless era is not an end, but a new beginning for marketing. By embracing change and collaboration, brands can unlock new possibilities and build stronger connections with their customers. #cx #adtech #martech #labrys #CDP #marketing #futureofmarketing  --- Thx to CDP Institute for insights

🌍 Discover the latest trends shaping the global advertising landscape in 2024. The world is rapidly advancing towards digitalization, with an increasing number of users and devices entering the digital space. The exponential growth in digital connectivity is reshaping the way we interact, conduct business, and connect with target audience. As the digital landscape expands, the opportunities for personalized engagement and targeted outreach are becoming more diverse and impactful in the AdTech space. 🟢 Uncover the top advertising markets worldwide, with the United States and China leading the pack. 🟢 Gain insights into the projected global advertising expenditure and the fastest-growing ad markets. 🟢 Explore the impact of digital dominance, connected TV spending, and regional growth disparities. 🟢 Learn about the sector-specific growth in advertising spend, including travel and transport, pharmaceuticals, and retail. 🟢 Dive into emerging trends in AdTech, from new ad experiences with DOOH to the optimization power of AI with high-quality data. Check out the full blog post for a deep dive into the future of advertising: https://lnkd.in/dHyUbFnj #AdTech #adspend #Admarket#AdGrowth #Technology #Data

Get ready to level up your marketing game! Here are some key trends shaping the landscape in 2024. AI personalizes experiences, optimizes campaigns, and unlocks valuable customer insights. ️ Virtual reality is changing the way we shop and experience products. Social media platforms are powerful tools for creating brand presence and increasing sales. One-size-fits-all marketing is out. Use data and analytics to personalize messages, recommendations, and promotions for a more engaging customer journey. The future of retail is experiential. ️ Create in-store events, workshops, and entertainment alongside your products to build a community and provide a memorable experience. What trend are you most excited about? #marketingtrends #retailmatketing #digitalmarketing