Creative Technologist. VP Strategy, Experience Technology at Klick. Co-Founder POCAM.
I'm not going to say this isn't impressive, it is. But I've yet to hear a song produced from gen-ai, that isn't... trash. It's incredibly stock, generic and basically cringe lyrically. I know that's subjective, but it's god awful. The visuals are dope as individual shots, but even though the characters look and feel are consistent, it feels like thoughtless chaos. I have to remind myself it's early days of this tech, and that this is the worst it'll be, but I'm excited to see what happens when it gets into the hands of the creatives who love these art forms.
🎶🎸This music video was entirely created with 7 different AI tools... 🚀 GenAI is increasingly allowing for better control in the hands of talented creatives thanks to new advanced workflows... 🛠 In this case, this video created by Arata Fukoe, was made with the following tools: - Music : ChatGPT, Sunoai - Video : DreamMachine, Runway's Gen-3, Kling - Image :MidJourney,Stable Diffusion - Edit : Photoshop, After Effects 👨💻 I often hear some commenters reproaching the lack of control and human craft in genAI creativity. Yes you can quickly make short sequence with a single text prompt and little effort. And yes we are still very early in the development of those tools... 👉 But the reality of professional AI production is that it requires today complex pipelines making the most of each tools to increase your ability to control the image, its ingredients, the lighting, etc.. 🎥 Most "AI production" combine AI tools with traditional technics (from live action footage to "traditional VFx"). This is what i call "hybrid production" 🎞 💻 In addition, "technology is not an idea" and genAI shall remains a tool. It should not replace most of human creativity, great stories, amazing concepts, beautiful visual curation or overall skills...all the things critical to stand out in an age of abundant content creation... 🙏 I hope my fellow creative professionals could avoid thinking in terms of binary "AI or not AI" and dive into more nuanced discussions. The integration of genAI into our creative development is more of a imperfect, hybrid process, combining pre-existing tools and methods with new features... 👀 What do you think? How can we make the most of those new AI tools while preserving the craft and skills our creative community has been honing for decades? Creativity is liquid 💦 #genai #aicreativity