Eye-catching booths at food shows 🌴
A well-decorated booth goes beyond aesthetics; it's about creating an experience that resonates with your audience. And as distributor and F&B developer in exotic flavors, we have a special place in our hearts for tropical themes 💚
This was one of our booths at the KeHE & DPI Specialty Foods food show last year! Feeling the vibe? 🍍
#Kehe#foodshow#booth#beverage
🏪 It's SUPER exciting when, as a CPG brand, you get a new retail account that agrees to sell your product. 🙌
BUT then the real challenge arises - how do you get customers to take a chance on buying a product they've maybe never seen? 🤔 🛒
🤓 Especially in alcohol, this can be tricky. So here's what we're doing:
🔍 Making the "Find Us" our **main** web page (don’t look now…we're still working on it 🙃 )
📹 For each new retail account, we’re making a POV video so customers know exactly where to find our drinks and support local shops like the one below.
🍷 DEMOS 👏 DEMOS 👏 DEMOS 👏 . Wherever we legally can, we're prioritizing accounts with tastings licenses so we can offer tastings to their customers......
We have a 8/10 success rate right now in our average tasting - meaning 8 out of 10 people who try Besa Hard Seltzer in a retail store, buy at least a can OR a 12-pack. That's not bad AND it shows the accounts that the product sells itself. 🙏
https://lnkd.in/gsrj9EXa
Winning Strategies Crush the Competition 🏆
Standing out in a crowded market is essential. Combat ongoing competition with targeted promotions, strategic campaigns, and optimized distribution channels!
These things will boost visibility and strengthen your presence to earn industry recognition.
Ready to win the marketing game? Let's collaborate and elevate your brand:
https://loom.ly/DjdPs1g#Highway29#marketing#wine#winemarketing#strategy#marketingstrategy
The beer industry is evolving rapidly. Gone are the days of late Friday nights knocking back 8 pints and using your kebab as a pillow. We're witnessing a shift where non-alcoholic brands are striving for relevance beyond just their functional benefits.
With names like BrewDog, Tiny Rebel, and Lucky Saint | B Corp™ leading the charge, the landscape of no and low options has never looked better. These brands aren't just focusing on the short term; they're playing the long game.
Asahi Beverages forecasts that the 0% category will account for 50% of their sales revenue by 2040. It's clear that maintaining relevance beyond functional benefits is key in this evolving market.
Take 3 minutes to dive into where the Baked team stands on this concept.
https://lnkd.in/eTiMEu2Z#marketing#storytelling#FMCG
The opportunity to pitch buyers in private meetings is just one of the benefits of ECRM Sessions; there are also TONS of networking opportunities, and Islandboy Spices Founder Ihsan Sewer maximized every one of them at ECRM's recent Baking, Spices & Breakfast Foods Session.
In addition to his 10-minute RangeMe Discovery Hub buyer meetings (which are open to RangeMe subscribers new to ECRM), he went to the educational sessions presented by NielsenIQ's Patrick Dougherty and Fair Trade USA's Olga Preston and participated in the roundtable discussions.
But that's not all. He also networked with buyers in the hallways, in the elevator, during the cocktail receptions, and during each meal, getting as much value from these serendipitous meetings as he did from the scheduled ones.
ECRM typically holds several Sessions of related categories concurrently at the same location, as some buyers from mid-market retailers and foodservice operators cross categories. During this particular week, we hosted Sessions for Candy; Snacks; Canned, Dry & Boxed Goods; Condiments, Sauces & Spreads; and the Spices Session in which Ihsan participated.
This means we have a lot of buyers floating around, and as Ihsan discovered, this leads to opportunities as well. When a buyer from the Candy Session tried his spices, he hooked Ihsan up with his company's spice buyer, who was not at the session.
Ihsan is also a member of the Recipe for Retail Facebook Group, an informal community of brands helping each other to get into retail. During the Session, he invited ECRM's Joseph Tarnowski and Tyler B. to join in in a Facebook Live event for the group, during which they fielded questions related to sessions.
In the video below, Ihsan discusses his philosophy around networking and taking advantage of every opportunity to meet as many people as possible when at an industry gathering. After all, as Ihsan says: "It's who you know and who they know and what we can all do together that makes the difference."
#smallbusiness#cpg#food#spices#retail#ecrmrangeme