Jonathan Krieger’s Post

STARLING SOCIAL TURNS 10 🎉 It's a big mood. Learn about the biz, Alyson's many processes, how we got here, and more in our latest blog post: https://buff.ly/3eb8xN2 #BrandStory #WinnipegBusiness #MarketingAgency

Unique Ways to Engage Your Audience and Build Community Discover creative techniques to keep your audience entertained and foster a sense of community. Learn how to make your viewers feel valued and connected through fun activities like bringing items that make them smile or hosting a fridge funeral. Get inspired with these innovative ideas! #CreativeEngagement #AudienceConnection #CommunityBuildingIdeas #FunActivities #InnovativeIdeas #MakeYourViewersSmile #FosterCommunity #EngageYourAudience #ValuedViewers #ConnectWithYourAudience

Below is a very loose interpolation from one of my favorite scenes from one of my favorite movies, Moneyball: "There is an epidemic failure within the game to understand what is really happening. And this leads people who run media companies to misjudge their audience and mismanage their content and business. People who run media companies, they think in terms of attracting eyeballs for ad dollars. Your goal shouldn't be to attract eyeballs for ad dollars, your goal should be to have diverse community driven revenue channels. And in order to have those channels, you need to build a fanatical community. Media thinking is medieval. They are asking all the wrong questions." Had a wonderful conversation with Liz Lathan, CMP and shared my thoughts, experience, and observations how I see building a supportive, fanatical community as the best way to build a thriving media company today, in a time of fractured content consumption and diminishing revenue. Listen to our conversation below:

How is Social Media Rewiring Children's Brains? Strike a balance between screen time and actual playtime. Read the full article:  https://bit.ly/49M155M  . . . . #SocialMediaImpact #YouthOnline #DigitalGeneration #TechSavvyTeens #ScreenTimeReality #OnlineInfluence #YouthCultureShift #InfluencerCulture #InternetGeneration #TechDrivenYouth #OnlineIdentity #YouthEngagement #OnlineSafety #VirtualCommunity #TechInfluence #screentime #Merago #meragoHealth

My current mantra: attention spans haven’t shortened amongst younger generations, INTEREST spans have. (I may put it on a t-shirt) Anyone that has seen their kids grind for hours at a game, or watch multiples of their favorite show or creator knows that there is huge capacity to engage if their interest is being serviced. There are good and bad ways to do this of course. But if we start organising our business in a way engages their real interest, real passions and real needs - and not just greedily wants their eyeballs so that we can serve them ads - then we can start to build real fandom and a commercial strategy around it.

Don’t launch your project until you read this. Many founders rush to mint. They focus on the drop, forgetting their audience. We did things differently. Before Lazy Lions launched, we asked ourselves: "Who are we building this for?" We created a detailed profile of our ideal community member. Not a vague idea. But a clear picture of who we wanted to attract. The result? A community that clicked from day one. Want to build yours? Here’s how: 👇 

📈 Ad costs are at record highs! It's time for a new approach. Why continue to pour funds into oversaturated markets? 🤔 Instead of battling for every click, why not build something lasting? Community-driven growth is not only cost-effective, it's transformative. 🌱 Focus on creating trust and nurturing relationships. This strategy turns casual members into lifelong customers. 🚀 Rethink, reinvest, reconnect. Shift from ephemeral ad campaigns to meaningful community engagement. Your future customers will thank you. #MarketingEvolution #BrandLoyalty #CommunityBuilding #LongTermGrowth #PYC #Community

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Act now to reach new consumers among SignUp's 30M+ unique users (mostly Moms) who will soon have Back to School on top-of-mind as they shop for clothing, snacks, technology and supplies. A fascinating thing happened last year — despite a rough economy, back-to-school seasonal spending grew by 6%. Even in tight times, parents simply refuse to skimp on what their kids need for educational success. In fact, 38% of them told surveyors that they’d cut back in other areas to make room for school spending. And guess what? SignUp is THE planning platform that those dedicated parents use at back-to-school (and year round!) #sweeps #digital #promotions #marketingtomoms #backtoschool https://lnkd.in/gm45nECU

"🚀 Heads up, everyone! If you're looking for some fresh and innovative ways to engage with prospective students, you've got to check out this latest video from Cape Fear Community College! 🎓✨ They're making waves by using TikTok and their current students to showcase what life at CFCC is really like. From academic opportunities to the buzzing campus life, they're telling their story in the most authentic and relatable way possible. It's not just about the platform; it's about how they're using real student voices to make a real impact. Whether you're in education, marketing, or just love seeing creative ideas in action, this video is a must-watch! Don't miss out on this brilliant example of how educational institutions can connect with the next generation. Check it out now! 📱🌟 https://lnkd.in/e-ARwj3v #CapeFearCC #InnovationInEducation #TikTok #StudentEngagement #HigherEdMarketing"