https://lnkd.in/gtrXS76c In 2001, Bob Foxhoven, a visionary crew member, approached us with a bold proposal: to create the most legendary breaking event ever, sponsored by Red Bull. The notion of Red Bull, an energy drink synonymous with extreme sports, backing a breaking/hip-hop event, seemed far-fetched. Yet, it materialized in the most unforgettable manner, setting a new benchmark for breaking events worldwide. The event's success the following year raised the bar to new heights, surpassing any expectations within the breaking community. This experience was transformative for me, reshaping my career path entirely. Though I began my college journey as an engineering major, I quickly pivoted to marketing, driven by the events that unfolded. I launched and led an agency specializing in youth marketing with a focus on dance, which evolved into a 360 full-service marketing and advertising agency. Operating with over 20 full-time employees, I navigated both successes and challenges, learning valuable lessons about timing and the importance of valuing people along the way. Now, 23 years after that inaugural event in 2001, I find myself at the forefront of this project for Red Bull, the very project that altered the course of my life. I am tasked with the opportunity to reinvent and revive this legendary event in the most remarkable way possible. With the event looming on the horizon, my determination to maximize this project's success has never been stronger. I'm aiming to surpass the past, to recreate history. Let's see if we can make lightning strike twice. LFG, team! #breakingsince2001 #redbull #redbulllordsofthefloor
Applause my brotha! All love. Keep up the great work. Bob Foxhoven, COF forever ✊🏽
I wish I could see it go down in person...
Love this!! As a dancer, myself, it has been amazing to see how Red Bull has supported the dance community over the years and the incredible artists they have. I remember seeing a Red Bull event in DC about 7 years ago and was amazed at the level of engagement, community, and energy. Red Bull has created an interesting niche for itself to support and showcase the value of artists and particular athletes over the years and it’s been extremely impressive. Congrats to you on your hard work Johnjay! I look forward to seeing and hearing more!
Johnjay Chon Are they going to give me a special ring and hang up a jersey with my name on it for being the greatest host in the history of the event? Hahaha! Congratulations to you and the team, my brother. Even greater things ahead. Tap me on the shoulder if you need me. Peace!
wow had no idea Red Bull was involved with breaking since 2001
Mad Respect to DVS Crew and Massive Monkees
Its gonna be a beautiful celebration ! great job Johnjay Chon and all red bull dance team !
Award Winning Community Organizer and Leader | Diversity, Equity, and Inclusion Consultant | Hip Hop Ed Practitioner and Educator | Agent of Educational and Organizational Change | FREE AND LIBERATED 🇵🇸❤️✊🏽
5moSalute and appreciation on all your heartwork hermano 🫡❤️ I remember attending the second LOTF and being blown away by the level of care, talent and how the culture was celebrated. Those were historic and pivotal moments for Hip Hop and our Breakin’ scene. That said, looking forward to sharing space and energy alongside you all in a few weeks.