John-Paul Burke- Programmatic and Video Gaming’s Post

Woah — Creators are getting their own festival at Cannes! A while back, I wrote about how creators didn't have their own awards program, and it was time for someone to create the Oscars for Creators. I hadn't even thought about Cannes. In my mind, I had always considered creators "entertainers," but the reality is, they are also strategic marketers too. The Festival is literally called the "Cannes Lions International Festival of Creativity". It has CREATE in the name. While the festival celebrates those working in creative communications, advertising, and related fields, it blurs the line between marketing and entertainment... Which feels like the perfect place for creators to show up. I'd argue that creators are both entertainers AND marketers, which is why they can show up both at the Oscars/Grammy's and also at Cannes, Adweek, etc. And it's only time until there a premiere festival for JUST creators. It's great to see Cannes getting ahead of that. So, do you think Cannes is the right place for creators to show up? And would you describe creators as more entertainers or marketers? P.S. It's my dream to go to Cannes for the festival. Manifesting a trip next year!! #marketing #cannes #canneslions #creators

Being on the ground at Cannes Lions International Festival of Creativity, here’s my initial dispatch: In 2010, Cannes Lions dropped the word “advertising.” It made sense at the time because there were starting to be so many new forms of advertising that didn’t fit the old mold. Branding-wise, I believe it was a great positioning move. Since then, the festival has grown tremendously. It now attracts so many people from so many different job functions and companies, not just agencies and production companies. So many new categories have been added also. Naturally, I thought there would be way more creative work entered into the show. Not so. Almost 40% less creative work. Does that mean this industry is now less about the work and creativity? Creatives used to own the word creativity. That may have been true in the context of advertising. However, in a borderless, always-on world where anyone can create, creativity no longer belongs to creatives only. I made this point to a strategist friend of mine near the Croisette today. He said candidly. It never did. #CannesLions #creativity #advertising

If you're planning a presence at #CannesLions2024, I would check out our webinar tomorrow for the best on-site tips!

I am reposting this. For people who messaged me, all conversations are off line and private - of course. I am exploring an alternative model for global creative collaboration and IP development. Not quite a DAO, but something similar that will have a blended business model. The creatives I always worked best with thought beyond the boundaries of advertising and their next salaried role. However, there were no obvious pathways and channels for them to build and profit from their ideas. I believe this remains true. The existing model severely limits the economics of personal creativity. I know that can be changed. It does not mean abandoning brand work, it means a broader canvas, alternative business models, new forms of enabling partnerships and greater freedom. #upstartnetwork #creativitybeyond #impossibleideas #creativegrowth #wealthandideas #creativecapital

Day 2 of the Cannes Lions International Festival of Creativity ranks as one of the most interesting and insightful. Here's my M&C Saatchi Group South Africa Brutally Simple recap. Don't forget to check-out Jacques Burger's perspective and recap as well. > IN A WORD < Fundamentals If you were at Cannes yesterday it was a powerful reminder of getting the fundamentals right. Mark Pritchard (CMO P&G) talked about "everyday creativity" and the power of fining those small human moments that invoke feeling and to focus on how your brand contributes to that feeling. Obvious right? But rarely practiced. The CMO of JP Morgan Stanley Chase reflected on the journey of being purpose led - a simple observation: you know purpose is working "when people act on it when no-one is looking". And really useful research and data from EY on the need to re-define (and remind!) the C-suit on the role of brand - and that to get there we need a simpler, clearer language in marketing. But probably the most incisive and fundamental perspective was from Mark Ritson: "Before even beginning to get to a strategy, let alone the tactics, have you taken the time to diagnose the market?" > IN A QUOTE < "It turned out telling a good story was better than showing a giant call to action." - Laura Jones, CMO InstaCard Critical insights for all marketing and business decisions makers came from Laura Jones' talk sharing her journey on building the case for brand at Instcart (the multi-billion dollar delivery brand), taking Instacart from a "transactional product" to an "inspirational brand". And yes, with absolute empirical evidence demonstrated to the business the significant value the shift from being performance led (and they are a tech business) to being brand led has had on the bottom line. I'll be pulling this case study together to share widely! > IN A PIECE OF WORK < Dove do it again. Following on from my post yesterday, they consistently take their timeless message to market, in a powerfully timely way. This is powerful and important work👇

🌟 Reflecting on Cannes Lions 2024 🌟 What an incredible week at Cannes Lions International Festival of Creativity ! Watching the shortlisted and winners content has left me inspired and reminded of the timeless truth: people still love to be told stories. Whether it’s through a captivating ad or a heartfelt campaign, storytelling remains at the heart of what advertising agencies and creatives do. Here are my key takeaways: Go for Boldness: The most memorable work was often the boldest. It's the willingness to push boundaries and take risks that sets the best campaigns apart. Human Connection: Witnessing mankind at its best—creative, kind, clever, resourceful, and beautiful—was truly uplifting. The magic happens when creatives craft stories that people can relate to, transcending the mundane part of talking about a product and tapping instead into universal emotions. Partnership: The best creative agencies don’t just work for their clients, they partner with them. They delve deep to carve out a human story from a product or technical need, transforming advertising into something magical. In essence, Cannes Lions reminded me that creativity is the utmost human manifestation —to inspire, connect, and transform. Here’s to continuing to create magic in our industry! -Not written by IA, all errors mine- #CannesLions #Storytelling #Creativity #AdvertisingMagic #HumanConnection #Boldness #HERAW

Heading to #canneslions next week ? Let's meet to talk about the current & future #adtech industry challenges as well as solutions to help you boost your yield while improving UX and ads quality on your medias ! Send me a DM or book a time slot in our agenda https://lnkd.in/gmk2QFdq #canneslions #advertising #adtech #programmatic

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

CANNES LIONS 2024 Conversation ? I am interested if there are people ( particularly senior creatives and strategists ) who might be interested in discussing the blueprint for a modern iteration of an independent worldwide creative network and the strategies to execute a new model if the investment capital was available. If you are up for a conversation send me a message. #reinvention #advertising #creativedisruption #canneslions2024 #upstartagency #creativeindependence #newbusinessmodels

The Cannes Lions – the major global advertising festival – has just completed and prizes have been awarded. See this AdWeek story about who won what and for what ideas. This is a remarkable event, that showcases the best of what creative minds have generated over the previous year in numerous categories – but all are surprising and impactful with their ingenuity.   Read this and you can pick your own winner – maybe it is the Peruvian cement company, that designed city pathway tiles, that help visually impaired people? What a simple and yet powerful idea. Or maybe it is the Pedigree adoptable dog campaign, that uses artificial intelligence in a helpful and lovely way. There are moving ads that elevate the role of women and girls in sports and societies and also more classic – brand or product selling campaigns, that are beautifully executed, like the Magnum ice cream outdoor campaign.   These campaigns are important not just from a marketing perspective – I think they have a greater societal meaning, as they always deal with relevant issues and blend the traditional media and the latest technology. See the full AdWeek story here:   https://lnkd.in/d2EKiCag   #creativity #advertising #branding #marketing #idea #canneslions #visualcommunication #communication #brandvalue