Joe Zappa’s Post

Are too many marketers scared of the word “sales”?   What about “revenue”?   Marketers that fear these topics are potentially seen as a cost to the business, and it’s because they aren’t equipped with the knowledge in how to drive business outcomes.   If you’re a B2B marketer without a sales background, you’re in luck.   Lara jumped on with me to discuss sales and marketing alignment and her model for success.   And specifically, what you can do to:   - Understand sales and get exposed to the necessary areas for growth - “Dine out on data” by using brand health surveys to build your case internally - Leverage marketing development funds to potentially pay for some of this activity   Hopefully this episode can help you on your marketing journey:   Listen on Spotify 👉 https://bit.ly/46ByzDv   More players in the comments.

I'm not a typical CMO. Not in a conventional sense. - I don't sit on board meetings (because we don't have any at Ahrefs) - I don't do quarterly reporting & planning - I don't have any experience in ABM - I'm not grooming our company for an exit event And my lack of experience in these areas makes me super eager to talk to the kinds of CMOs who "been there done that" and pester them with my questions. 😈 This time my "victim" was Andrew Davies - CMO at Paddle, which is a $1B "payments infrastructure" SaaS. We spoke for two full hours and Andrew managed to shift my perspective on quite a few things: Account Based Marketing, employee empowerment and community building. We also talked about: 🔸 How to create compelling brand stories 🔸 Ways to bring customers into your marketing efforts 🔸 Why you're probably using your blog the wrong way 🔸 Game-changing content distribution ideas 🔸 How to improve your video production quality 🔸 And much- much more Catch the full episode: - YouTube: https://lnkd.in/gVaQrVbq - Spotify: https://lnkd.in/gEcgvbDW - Apple: https://lnkd.in/gewfNa6R P.S. Likes & comments are HIGHLY appreciated by both myself and Andrew! 🙏 🙂

We say this a lot because somehow each episode turns into our favorite but, last week we had the privilege of interviewing Chris Hood. With over 35 years experience in multiple digital industries from movie to music, working with some of the biggest companies such as Fox, Google, and Universal, Chris is a wealth of knowledge on innovation and what it takes to build a successful company that is focused on customer satisfaction. Chris is also the author of @customertransformation in which he dives into customer focused marketing and business through a seven staged strategy for attaining customer alignment. Be sure to listen to the full Synovial Marketing Masterclass episode available on Spotify and Apple Podcast and leave a review to let us know what you think of the show! #customertransformation #businessinnovations #challenges #problemsolving #newidea #uber #innovation

A holistic approach to marketing must include research. Skipping the research and going straight to marketing and advertising is a recipe for waste and missed opportunities. It's time to ditch the guesswork and embrace data-driven decisions. 🎯 🎧Listen to the full episode of Bullhorns & Bullseyes with Tom Nixon and Emily Bielak from The Martec Group and learn how to avoid these common pitfalls in your marketing strategy! 🎙️ Slow down and learn who your ideal customer is and why they buy from you and you'll speed things in up in the long run. ▶️ Watch On YouTube: https://lnkd.in/gxPQSz_g 🎧 Listen On Spotify: https://lnkd.in/gKdRaiPN 🙏 Please Support Bullhorns & Bullseyes: Like, share, comment, & subscribe! #journeymapping #digitalmarketing #marketresearch #segmentation #marketingtips

This Old Marketing : Digital Is Crowdy [The Search for Differentiation] (409) https://ift.tt/nHGyibX Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X's valuation even more. Is a turnaround to come? Time appoints a new Chief Events Officer in a clear signal that there is a bull market for in-person events. In rants and raves, Joe comments on the right-sizing of creator businesses, while Robert pontificates on clickbait. This week's links: Mickey Mouse Public Domain Elon's X Gets Another Valuation Drop Time Appoints Chief Events Officer Creators Are Downsizing Advertisers and Clickbait This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors. Related posts No related posts. The post This Old Marketing : Digital Is Crowdy [The Search for Differentiation] (409) appeared first on Laban Johnson. via This Old Marketing : Digital Is Crowdy [The Search for Differentiation] (409) | Laban Johnson https://ift.tt/fLNFl25 January 05, 2024 at 03:00AM

The highly anticipated PART 2 of ‘Marketing - The Battle Between Believers & Non-Believers’ podcast is out now 🎧 In it, McKinsey’s Robert Tas and Association of National Advertisers Nick Primola continue their behind-the-scenes look at our research into CEO-CMO pairings – and how the best ones get measurably better results 📈 🔑 Key topics this time: 🔍 Why CMOs should be central to customer-centric strategies. 🔍 The evolution of marketing expectations – from traditional to tech. 🔍 Who’s missing? The disappearance of CMOs from corporate boards. Crucial listening for CEOs and CMOs seeking greater alignment. Check it out on Apple, YouTube, or here on Spotify ⬇️ #McKinseyGMS #Marketing #AssociationOfNationalAdvertisers #CEO #CMO

B2B Founders & Marketers, this podcast is for you! Tune in as Saad Arshed COO | Xgrid, hosts Obaid Durrani, a B2B SaaS Marketing Expert for an insightful discussion over his unconventional approach to create expert-driven content, which acts as a magnet for attracting qualified buyers, when strategically distributed across various channels. He shares valuable tips on collaborating with external creators and team members to produce impactful content. Learn how to set clear objectives and KPIs, and master the art of crafting product-related content that is both straightforward and conceptually engaging.

Netflix for B2B, activating internal and external creators, balancing straightforward and conceptual content, ensuring consistent output, aligning content with business goals, tracking holistic KPIs, and adapting to market changes for sustainable growth; you can learn about all in my talk with Obaid Durrani

Episode 17: Tips To Put Your Multi-level Marketing On The Right Path https://lnkd.in/g7332YyG In this episode, Kurt shares practical tips to put your multi-level marketing on the right path. He emphasizes the importance of disseminating reliable information, learning from setbacks, and planning your campaign wisely. Key strategies include focusing on quality over quantity, leveraging social media and blogging, engaging business professionals, and prioritizing customer needs. Kurt also highlights the power of visualization, the benefits of educating yourself about your product, and the effectiveness of setting specific goals. Tune in to discover how these tactics can help you achieve success in your MLM business. ==>>Read the full blog post. ==>>Join our Private Facebook Group. @PlayMorePods #PodcastsOnAmazonMusic Music Attribution: "Big Rock" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 License https://lnkd.in/gKUT9Zw2 via Earn With Kurt https://EarnWithKurt.com June 12, 2024 at 09:00AM