On the latest episode of Open Market: 4 ways to win with adtech marketing. This is actually a slide from my pitch deck. Eric Franchi and I go through examples of companies/people who do all 4 things well and explain the pitfalls/steps to execute on each strategy. Here are the 4 ways and examples of people/companies that do them well: 1) Own narrative white space (Brian O'Kelley / Scope3) 2) Share unique insights/data (Krzysztof F. / Adalytics) 3) Lead the conversation with ideas (Ari Paparo / Marketecture Media) 4) Be prolific, present, and personable (Matt Barash) Of course, these ways to win aren't mutually exclusive. Many companies/people, including those mentioned above, pursue multiple paths to building their reputation and relationships (which is the point of B2B marketing). Check out the episode on Spotify, Apple, and wherever else you get your pods.
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3moWhere does shitposting fit in?