Joachim Eeckhout’s Post

🧬🚀 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗣𝗥 𝗛𝗮𝗰𝗸: Ever noticed how some companies consistently nail press coverage? The secret isn't luck—it's strategy. Here's the 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁: ✅ 𝗣𝗶𝘁𝗰𝗵 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻: Craft pitches that tell a story, not just facts. Journalists love a compelling narrative. ✅ 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗠𝗮𝘁𝘁𝗲𝗿: Nurture connections with key journalists. Personalize your approach; it's not just about the pitch. ✅ 𝗕𝗲 𝗮 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲: Position yourself as an industry expert. Provide valuable insights even outside of your company news. It's not about bombarding the press; it's about 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝗮𝗻𝗱 𝗮𝗱𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲. How can your life science brand become a go-to source? 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝘆 𝗴𝘂𝗶𝗱𝗲 𝗵𝗲𝗿𝗲: https://lnkd.in/eQgSsN8h

Here's a tip to learn from LinkedIn's top voices: Collaborative Articles. There are a lot of experts giving their opinion on such cases. Just take a look. https://lnkd.in/dVBu7wrQ

⚙️🔧In the latest installment of "Tech Strategies for News Leaders," Stephen Jefferson shared advice on how to understand behaviors and habits for maintaining the project until its completion. Read on to learn what maintenance style can work for your team: https://lnkd.in/evws3Kxr #journalism #techstrategies #media

Sharing a quick tip about press releases and how to make it actionable. ⬇️ 💡 𝗤𝘂𝗶𝗰𝗸 𝗧𝗶𝗽: The key to an effective press release is making it genuinely newsworthy. 🔍 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Journalists receive a lot of press releases every day. To stand out and increase your chances of media coverage, your release must offer something new, interesting, or impactful. 🚀 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲: ✅ Identify your news angle: Ask yourself, "Why would anyone care about this right now?" Find the element that makes your story timely, unique, or significant. ✅ Connect to broader trends: Link your announcement to current events, industry trends, or societal issues to increase relevance and interest. ✅ Provide valuable data: Include new statistics, research findings, or market insights that offer genuine value to readers and journalists. ✅ Highlight impact: Clearly articulate how your news affects your industry, community, or target audience. The more substantial the impact, the more newsworthy it becomes. ✅ Use the "So what?" test: For each main point in your release, ask "So what?" If you can't provide a compelling answer, reconsider its inclusion. #AustleyQuickTips #PRStrategy #MediaRelations

Don't let misconceptions hold your business back! Press releases are a powerful tool for businesses of all sizes, yet many still cling to outdated beliefs. 🚀 Discover the facts: press releases drive media coverage, reach journalists, and can amplify your announcements effectively. Ready to unleash the potential of your business? Contact us today and harness the full power of press releases for your business! For more information: 📲 https://lnkd.in/gmnSsjs3 📬 [email protected] 🌐 www.celestialfix.com #PressRelease #BusinessGrowth #UnleashYourPotential

"The news industry is entering a new era, and after so many failed attempts at transformation over the past two decades, we’re wrestling with the fundamental question of our time: What kind of business is journalism, and whom does it serve? We don’t yet have one clear answer, but the question itself signals the magnitude of the transition underway. And like most seismic shifts, change has started slowly, on smaller levels. Now it’s time for the next step. If we want this new era to move us closer to a healthier, more sustainable future, it’s time to rethink how we define the qualities of those who will lead us." A solid read to wrap up February by Laura McNeill

Struggling to create an impactful press release for your company's latest developments? Check out these five inspiring press release examples from GlobeNewswire! Remember to include key elements such as a catchy headline, a compelling lead paragraph, relevant quotes, facts and supporting details, and contact information for media inquiries. By following these guidelines, you can create an announcement that captures the attention of journalists and effectively tells your company's story. Don't miss out on these examples and start crafting your own attention-grabbing press release with the full article in my comments below. #PRtips #GlobeNewswire #pressreleaseexamples

This HighRes PR Media Minute is focused on how you should show off your research in written pitches. If you research a reporter and don’t share how so with them immediately – instead leading with template language – it’s a big miss. Sharing why you contacted them specifically (instead of just anyone) is a great lead! #mediarelations #pitching #reporter #publicrelations #pitch https://lnkd.in/gT6jT4MY

This is what I’m talking about, and I’m so glad someone is saying it publicly. Thank you for saying the quiet part out loud, Katherine X Reynolds Lewis. A few takeaways on rejecting the old adage “You’re only as good as your last byline” that REALLY struck a chord: + “This mindset benefits our corporate overlords and venture capital owners. It doesn’t help individual journalists create fulfilling careers, enjoy our lives, or even — I would argue — do our best work.” + “Evidence suggests that self-flagellation and underdog mindsets actually hold us back, whereas cultivating self-compassion and envisioning success boost our performance at work, in athletics, and other high-intensity pursuits.” “+ Let’s flip the script on productivity culture. Instead of thinking you’re only as good as your last byline, I propose a new mantra: You’re as good as your best byline.” + “Building and maintaining careers in the news business must be a marathon, not a sprint. Those who run too quickly will likely burn out.” + “If you listen to that internal voice — and not the insecurity-feeding whispers of what others are doing — you will create work that stands the test of time.”

Great to see Reliance Industries Limited featured among the global “Titans” in the TIME 100 most influential companies of 2024 (list published today). The article on #RIL by #Time gives a peek into how #RelianceIndustries is advancing its philosophy of “what’s good for India is good for Reliance” in energy, telecom, retail, financial services and other key areas, here is a link for those interested : https://lnkd.in/gdid9aYg Good to see #India leading from the front in diverse areas of #technology and #innovation. #TIME100Companies #RelianceIndustries #GrowthIsLife