Jivox’s Post

Hey #Orlando folks, I'll be in town the first week in June to speak at GS1 US Connect 2024. Excited to be speaking with Al Sambar from XRC Ventures on Retail Reinvented: A Customer-Centric Revolution. Let us know if you're going to be there and make sure you say hello! #futureofretail #retailtech #retail #topretailexpert Explore how the retail evolution is being driven by customer centricity in this session. With changing consumer dynamics, from recommerce to data-focused buying via retail media networks, experts will discuss AI's transformative role in shaping the future of buying and brand experiences.

Are you attending IFA this week? 🌍 Wiser is there and it's the perfect opportunity to connect and learn how leading brands and retailers are using Wiser’s insights to boost sales and stay ahead of the competition. If you're attending, make sure to meet Alessandro S. – he's fantastic! 🤝 Alessandro can walk you through how our solutions are driving results in today's fast-paced market. Don’t miss out on this chance to explore how Wiser can help you grow! 🚀 #IFA2024 #Berlin #WiserSolutions #RetailInnovation #SalesGrowth #BrandSuccess #MeetWithWiser

I’m excited to join forces with Colosseum Strategy as a founding advisor and strategist, where I will collaborate with Keith Bryan, Yara Daher and Daniel Knapp on industry projects and select client engagements. This is in addition to my current work Media, Ads + Commerce, where I will continue to publish as an analyst on my Substack newsletter, do industry speaking, and work with clients on marketing/GTM strategy, content & insights development, and product strategy. I’m grateful for the opportunity to work alongside—and learn from—the Retail Media Dream Team at Colosseum Strategy. As the longtime leader of Best Buy Ads, Keith Bryan is a unicorn – the only RMN head from a major retailer now in position to help other players navigate the complexity of building and scaling RMNs and RMN-adjacent businesses. He’s seen it all, from building and operating a media business inside a major retailer, to partner selection, to managing organizational dynamics, to balancing the P&L implications of RMN investments. Yara Daher and Daniel Knapp are brilliant minds and deep fountains of expertise at the intersection of retail media, data, and ad tech. Both are incredible builders, operators, and strategists. Yara has forgotten more about retail media ad tech in the last week than I’ll ever know. And if there is a limit to Daniel’s knowledge of digital advertising, I haven’t come close to finding it yet. The Colosseum wasn’t built in a day, and commerce media networks won’t be either. But we can help you get to scale faster.

The #Retail Track at #GS1Connect24 will share valuable insights to help organizations large and small win customers and sales. Learn more about our sessions and check out the full conference agenda. http://ow.ly/U8cW50Neycx

Your BFCM planning is a waste of time. Only the top 1% of DTC teams will move the needle more than a 40% off code will. That's because in BFCM, it's mainly just the promotion that has mattered. Not because it has to. Just because our teams aren't doing anything else that matters more. BFCM is far from a big opportunity if you weren't growing significantly this year. Because what it takes to win big in November is what it takes to win big in February. Do you want to win BFCM relative to your competitors? Then get started early. *** Win the rest of the year relative to your competitors! *** Up the ante on your: • Plan • Data • Processes • Team skillsets for everyday performance ... ... and it'll 100% show off in BFCM. Now's the time to get ready for BFCM ... 2025. Let's go!

Looking forward to IIEX North America next week in Austin! Excited to hear about the latest innovations in the world of insights, and discuss all things planograms, shopper insights, shelf-testing, and retail implementation. If you're attending IIEX next week, let's connect! We can grab a coffee, tea, bourbon, or your favorite alternative. Here's a big picture of my face so you'll know it's really me and not my AI-powered robot alternative (or is it?)

What I learned at this years GSX 1. Its “O.K.” That it was not super crowded. Better conversations, more time spent in booths without waiting or having to schedule or come back. 2. You flew your strategic leadership in, keep half of them in the booth at all times. I know there are super important meetings to have in private meeting rooms. But this is a great chance to engage the channel and end customers 3. Have some vegen choices at parties and booth events, (no I did not become vegen) but my colleague almost starved. 4. Its great to see how young the industry has become, and still how old we are all becoming 5. “Crushing it till 2AM and up @6am wasn’t fun when I did it, and was unnecessary “nothing good happens after 11 pm” 6. Know what you want to see, and the plan you spend time with. I can efficiently see the “must sees” day 1 7. The Event app is so much better than those old show programs 8. Yes New Orleans will be “cooler” but #5 will be back in circulation. 9. 1.5 days is the perfect amount of time, for GSX or ISC west. Get back in the game 10. There are definitely a lot of manufacturers “painting” over their “acquisitions” pretending it’s “a platform” . You’re not fooling anyone Honorable Mention: Verkada welcome to the ONViF game, we know it looks like you’re joining the rest, of the world (finally) but it was obviously a barrier to entry. So “we” were right all along (sorry)

Is your growth in Retail Media (in channels beyond Sponsored Products) hindered by the complexity of building and optimizing ad creative? We are looking to speak with Retailers, Agencies and Brands that are looking for solution to automate and optimize their Retail Media creative to be more effective and efficient. Reach out if you are interested in connecting at the conference. #RetailMediaSummit #retailmedia #p2pi

Please join us for a webinar discussing Retail Incrementality! You'll be able to: - Gain insights into the multifaceted meaning of incrementality and how to adapt approaches accordingly. - Discover the most essential incrementality indicators for effective decision-making. - Explore a real-life case study using Skai’s incrementality solution.

One week until our highly anticipated webinar on personalizing your customer's journey with our own Matt Dickson and Peter Johnson (PJ) from Kustomer. You should only attend if you want to have more revenue and happier customers! #CX #customerjourney #NPS #personalization