When it comes to ESG, one of the biggest questions that pops up is "how do we do it?" Lots of answers from Tai D. from Cresco Labs during the final session at the Cannabis Drinks Expo. My favorite of hers: Hold yourself accountable by tying progress on key metrics to the bottom line, executive compensation and performance reviews, publicly report progress and be honest about shortcomings. Big gains start with big steps, as Geoff Trotter can attest. #cannabisculture #cannabiscommunity #esg #csr #cannabismarketing
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Starting soon, Denver! Looking forward to helping this sector of plant medicine grow, grow, grow! Thanks, Christian Gray, for inviting Hybrid Marketing Co. to participate! Last time we threw a shindig together we lovingly tossed wings and beer in front of a bunch of hemp farmers. Feels like a lifetime ago, muchacho!
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How do I love thee (and by thee I mean Lauren Mundell)? Let me count the ways. 1) She grows. She grows brands. She grows knowledge. She even grows plants. 2) She shows up. Authentically. Unapologetically. Powerfully. 3) She knows. Not only how to intelligently leverage social influencer marketing, but she knows the value of her craft, and how to strongly defend it. If you don't know her work by now, join us on 7/31 at 10am PT for our next webinar — a collab between Hi-Curious and Hybrid Marketing Co. And thank you thank you thank you, Lauren, for being a strong force in this industry, and especially for the time you've spent with me helping to feed my colleagues, my team, and my soul with the good stuff! Grateful for our budding friendship!
Do you want to use influencers to promote your cannabis brand, but don't know where to start in an ever-changing social media landscape? Then you'd love our upcoming webinar! Discover how to leverage influencers to boost your brand, build a community, and drive sales. 📅 July 31, 2024 🕒 11 am, MT Featuring: - Lauren Mundell, Founder & CEO, Hi-Curious - Jenny Lamboy Director of Strategy, Hybrid Marketing Co. - Aaron Rosenbluth Director of Content, Hybrid Marketing Co. - SJ Gingras Social Media Manager & Cannabis Influencer, Hybrid Marketing Co. Learn about: 🔍 Overcoming social media marketing challenges 🙌 The power of influencers for brand awareness and loyalty 🤝 Finding and working with the right influencers ⚖️ Ethical considerations of AI influencers in cannabis marketing ...and more! Don’t miss out—sign up today and elevate your cannabis brand! 🚀🌱 #HybridMarketingCo #CannabisMarketing #InfluencerMarketing #Webinar #SocialMedia #CannabisCommunity #BrandBuilding #Marketing #Influencers #InfluencerTips #MarketingTips #MarketingWebinar
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If you're marketing team doesn't want to be on the hook for ROI, let me introduce you to the lovely folks at Hybrid Marketing Co. And by lovely folks, I mean BOSSES! I pinch myself every day that THIS is my team. I also pinch others, but that's a different post...
Innovative marketing leader with a flair for digital strategies and analytics. Known for delivering results in diverse industries through a unique blend of creative and data-driven approaches.
This is how my team (namely the amazing Melany Maurer) does it. 391,874% ROI. This was a loyalty text for a brick and mortar retailer that cost $9 to send and influenced $35,277.71 in revenue that we can track (we suspect there's more because our platform only tracks online transactions and doesn't include in-store transactions.) To quote Billy Bragg: "You can borrow ideas, but you can't borrow situations." How does that quote relate to this case study? Because we can't just send an SMS for any client and expect these results. We had a significant partnership with the client, pushing their loyalty program to every customer who walked through their doors. We collaborated to develop a value-rich loyalty rewards program and segmented the list to personalize the SMS, showing value unique to each recipient. None of this would matter without the excellent customer experience provided by our client, making shopping with them something customers look forward to. There are probably several more touchpoints beyond that. The marketing mix from the first time the customer hears of our client to their customers leaving their stores smiling made getting this ROI possible. Marketing is a journey - not an action.
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Come get fed-and-bev'd with the 4B team! Hosted at our office THIS Thursday, 7/15 at 5pm by the lovely Sam Grise and Co!
Let's Drive Outcomes | Channel Marketing | Digital Marketing | Sales Strategy | 4B Marketing
ATTN: Denver IT Community! Tech on Tap powered by Vation Ventures is this Thursday, the 18th, at 5 pm. Will I be in Daisy Dukes again?! Come find out and network over pizza and drinks! Location: 4B Marketing Office - 209 Kalamath St, #13, Denver, CO 80223
Denver Tech on Tap: The Happiest Hour for the IT Community
https://4bmarketing.com
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There are big ol' billows of smoke when it comes to the topic of rescheduling cannabis, specifically where marketing and messaging are concerned. I want help clear the air! That's why I'm sitting down with my NCIA colleagues on Tuesday 7/15 at 3pm ET. Join me! Listen in! Fire off your burning questions! Let's just say we aren't fully out of the woods yet. But, I do see bigger opportunities for bottom-line growth. Read: cannabis businesses will have more control over how to spend resources versus handing over a sizable chunk of gross profit to the government. Many thanks, National Cannabis Industry Association for hosting this much-needed conversation. This one's gonna be good! Register here: https://lnkd.in/gUCV8uWt
🚨 Upcoming Webinar Alert! 🚨 Join us for the next episode of our #IndustryEssentials series: Committee Insights: Redefining Cannabis Marketing - Strategies for Success in a Schedule III Landscape. 📅 Date: Tuesday, July 16th 🕒 Time: 3:00PM ET / 12:00PM PT 📍 Location: Online Building on the insights from our first three episodes, this enlightening session brings together the Marketing & Advertising Committee and the State Regulations Committee to navigate the dynamic changes in cannabis marketing and advertising post-rescheduling. As cannabis transitions to Schedule III, new opportunities and challenges emerge for businesses in this space. What to Expect: 🔹 New Regulatory Guidelines: Understand the latest regulatory shifts and their impact on cannabis marketing. 🔹 Innovative Marketing Strategies: Discover cutting-edge strategies to effectively reach your target audience in a more flexible regulatory environment. 🔹 Compliance Best Practices: Learn how to stay compliant with evolving standards while maximizing your marketing efforts. Panelists: • Colton Griffin, CEO, Flourish Software • Valerie Taylor, Vice President (National Cannabis Practice Leader), The Liberty Company Insurance Brokers, LLC • Joseph Smith, Partner, Thompson Hine LLP • Patrick Toste, Co-Founder & Creative Director, HIGHOPES Design • Jen Lamboy, Director of Strategy, Hybrid Marketing Co. Don't miss this opportunity to gain invaluable insights and enhance your marketing strategies for success in the new Schedule III landscape. Register now and stay ahead of the curve in a rapidly evolving market! 🔗 https://bit.ly/3WigGWI #CannabisIndustry #CannabisMarketing #Webinar #ScheduleIII #MarketingStrategies #Compliance #NCIA #CannabisRegulations #IndustryLeaders
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Congrats, New York! Let's do this! And thanks Jeffrey Hoffman for your diligence as a resource. Every state needs one of you!
In the past, I have called New York's cannabis advertising rules draconian (and I'm not the only one). It seems the message has been heard, and among other things it looks like we are going to get: 1. a drop in the audience 21+ threshold from 90% to "a proportion of individuals age 21 and older that meets or exceeds the proportion of the state’s population that is 21 and older based upon the most recently available data from the U.S. Census Bureau’s Annual Estimates of the Resident Population" 2. advertisements allowed through price reductions or any other discount, coupons, points-based reward systems, customer loyalty programs, or “buy-one-get-one” offers with various restrictions 3. billboards Onward and upward. https://lnkd.in/edrTGB2b
express-terms-parts-128-129-amendments_0.pdf
cannabis.ny.gov
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As an athlete, I never made the connection between cannabis and performance enhancement. So this feels so right on so many levels. But I must admit (and this is hard to say because I work in and adore this industry), but outside of work, cannabis and I aren't the best of buds. Here's why: 1) I haven't raced in a few years, but I still run 45-70 miles per week, and for me, cannabis makes my runs feel harder and longer. Specifically, it blocks my ability to get a runner's high and just fly. 2) Maybe it's superstition at this point, but the 2 biggest falls I've taken on the mountain took place after I was using CBD topically for recovery/pain for 2+ consecutive days. Any thoughts? Similar outcomes? Sometimes I feel weird about not partaking. In fact, one time the young owner of a cool edibles company asked me if I felt like a poser. Not for a second. I replied, "Well, you know how don't have to be a person of color to support antiracism, and you don't have to be a woman to be a feminist? It's kinda like that." What says you? Is it possible to believe in and deeply love a plant that might not be your jam?
The NCAA has lifted its ban on cannabis for NCAA championships and postseason football, acknowledging that it does not provide a "competitive advantage." “The NCAA drug testing program is intended to focus on integrity of competition, and cannabis products do not provide a competitive advantage. The council’s focus is on policies centered on student-athlete health and well-being rather than punishment for cannabis use.” — Josh Whitman, Council chair and Illinois athletic director We are very glad to hear that college athletes will no longer be penalized for cannabis use by the NCAA and that those currently being penalized will have those penalties lifted. For too long athletes have been unjustly punished, most notably U.S. sprinter Sha'Carri Richardson who was suspended in 2021 for testing positive for THC and therefore could not compete at the Tokyo Olympics. Read more via The Hill: https://lnkd.in/eVufsDr6
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MJ Unpacked has been one of THE most valuable events for us, so it's not a question of IF we'll show up, but HOW we will show up! What's your vote? Top hat and stick-on 'stache, again?
Only one month left to save on exhibit and sponsorship opportunities at #MJUSTL24 ⏳ Secure your prime location for as low as $2,495 until July 31 to connect with a highly vetted audience of licensed executives, scientists, and accredited investors from across the nation. Spark your brand's expansion today at mjunpacked.com/exhibit/ 🤝 #MJUnpacked #cannacommunity #cannabiz #cannabis #cannabisevents
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Jump in with your questions on marketing!
4B Marketing AMA & Truth Session - 06/21/24
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En route to NYC and trying a new strategy for back-to-back event travel! Here goes: June 5-6: NYC for CWCBExpo June 6: Denver for late dinner/family snuggle sandwich (home for 7 hours) June 7-8: Minneapolis for Hemp Beverage Alliance Conference & Festival June 9-11: Steamboat for tank refuel with my incredible partner (long mountain runs, hot springs, roadtrip junk food) This plan alternates work and fam-time in what I hope will be a healthy balance, even if it means a big ol' decrease in sleep. Whatcha think? AND, if any part of this itinerary matches yours, hit me up! I'd LOVE to connect. #cannabismarketing #cannabisbusiness #cannabiscommunity
