Founder/CEO of Belle Box Co. | Strategic Gifting Partner | Retail & Merchandising Expert | Transforming brands with curated, impactful gifting | Boosting companies’ ROI with industry-leading retail strategy & consulting
This article comes out on the heels of a post I made yesterday. Not directly related- but outside of the ever evolving retail landscape and the move to shop online as Matt Garfield stated, department stores such as Macy's have been known to offer a vast amount of categories and sku's and a more than confusing promo pricing strategy. This almost always leads to an overwhelming shopping experience for the customer- especially if you are trying to attract a digitally savvy consumer as a way to evolve. More consumers are choosing quality over quantity and brands and companies that are experts in their specific niche. That niche💡, however, could be anything as long as its claimed, proven, and executed with excellence. ➡️ From a product category, to specific manufacturing processes, to their in store experiences, all the way to offering amazing value at the right time at the right prices ** 😉 aka off price. Cheering Tony Spring and the Macy's team on as they build their bold new chapter. Amy Pocsik Brenda M. Salamone Sally Marrer Meghan Houle, ACC #retailstrategy #retailinnovation
I definitely see the quality over quantity consumer shift playing out in the market across industries. Great insights!
Group Life with LTC Hybrid Insurance Specialist @ AMY Agency | Money and Financial Literacy Educator for Everyone
5moJennifer O'Hare Important Idea. Macy’s, as -is, must become more profitable otherwise it will sell land and property after a buyout or hostile takeover. So yes, dinosaur is lurking.