#Nestlé’s high-end coffee brand #ROASTELIER opened its first Chinese flagship store in #Shanghai, signifying Nestlé’s participation in China’s freshly-ground coffee market. ☕ In recent years, although #instant #coffee still dominates the Chinese coffee market, the market share of this category is continuously ⤵ dropping. In contrast, the #freshly-#ground #coffee market continues to develop ⤴ during the same period. According to iResearch, the market share difference between these two categories has narrowed from 54% to 10.4% from 2018 to 2022. Therefore, currently, 📍 freshly-ground coffee is a potential category for coffee enterprises to explore.
