McDonald's is launching a new restaurant concept called CosMc’s, a grab-and-go-style spin-off that will directly compete with the cold drink offerings at #Starbucks, including menu items like churro frappes, pear slushies, and turmeric spiced lattes. The chain’s first location, near Chicago, will feature four drive-through lanes, no dining room, and digital order queuing, which allows for more orders. The idea is to crack into the specialty beverage and broader coffee market, where it hasn’t been able to better compete against Starbucks Of note, only 14% of fast food orders eaten in dining rooms, chains like Taco Bell, Chick-fil-A, and Starbucks are also leaning into drive-thrus and digital-first locations. Tim Hortons Horizon Media Canadian Grocer Canadian Marketing Association Second Cup Retail Council of Canada Flipp Kijiji Canada Veronica Lalletti Sarah Tomlinson Pat Francone #qsr Chick-fil-A Restaurants Taco Bell Broken Heart Love Affair Burger King Source: The Peak
It interesting that McD's is chasing starbucks model, when historically they have typically been one of the last to innovate their business. And even when they do (pizza), they stop it because it doesnt fit their fine tuned model.
Reviews from consumers are all over TikTok already....take a look!
Ransom Hawley perhaps a daily survey is in order to understand intent of the Canadian consumer?
It’ll be interesting to see how this plays out. I didn’t realize only 14% of fast food orderees eat the meal in the restaurant dinning room. If McDonald’s can pull off carrying over the meal prep time to Cosmc’s this will be something to reckon with
That 14% metric is an incredible data point that permeates well beyond fast food. Greta post!
Senior Account Executive - Kijiji
9moVery interesting! I wonder if they’re using this just as a place to be creative, then will roll out the successful products at McD’s locations nationwide. I believe Tim Hortons was doing that with a few experimental locations also