Partner at Capstone Strategic | Growth Engineer | CUSOs | Corporate Development | M&A | External Growth Focus | Strategic Growth Consulting
‘Why should our Credit Union get involved in an insurance CUSO?’ CU leaders ask us this question all the time. Quite simply: (1) every member needs insurance (cars, homes, health, Medicare, title, etc.), (2) ditto for each and every potential member you could serve, (3) it complements the lending business you are already in, (4) businesses in your community require insurance as do their owners, (5) it provides non-interest income, (6) this income can be a recurring, annuity-like stream, (7) easy entry/leaping off point for a new geography, and (8) insurance drives the ‘stickiness’ factor with members as credit unions need to figure out how to increase their products per member incrementally and more... Capstone Strategic #CUSOs #ExternalGrowth #CreditUnions #CreditUnionsRock